International Business Management ppt
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Third year presentation in college,this presentation is all about implementing our knowledge in International Business Management Course that we have studied in college last Spring Semester.
International Business Management ppt
- 3. www.bluebunny.com 1. Introduction 2. Entry Strategy 3. Social & Cultural Environment 4. Hofstede Model 6. Conclusion 5. Competitors
- 4. BLUE BUNNY is the largest family-owned and operated ice cream company in the United State. Established in 1913 . Today BLUE BUNNY ice cream has branches throughout all the 50 states of the United State of America. It also has branches in Mexico, Canada and other countries. . www.bluebunny.com
- 5. Entry Strategy Franchise is an authorization granted by a company to an individual or group enabling them to carry out specified commercial activities. Requirements: Income Shop location & decoration Training Company name www.bluebunny.com
- 7. Hofstede's Model: YemenUSADimension StrongWeak 1. Power distance WeakVery High 2. Uncertainty avoidance CollectivismIndividualism 3. Individualism vs. collectivism MasculinityFemininity 4. Masculinity vs. femininity Long-term orientationshort term orientation 5. Long vs. short-term orientation www.bluebunny.com
- 9. Conclusion We advice Blue Bunny to use all the strategies mentioned in our presentation in order to be successful in Yemeni market. Company name www.bluebunny.com