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AIESEC
INTERNATIONAL
CONGRESS 2015August 2015 | Hyatt Regency | Gurgaon, India
Steering change and forging meaning
through youth leadership
“ ”

International Congress is the annual convening of AIESEC and its
members from 125 countries, aimed at celebrating youth
leadership, cultural diversity and global togetherness.
The purpose of the conference is to gather youth delegates,
business leaders, entrepreneurs and global trailblazers who will
strategize and co-create AIESEC’s vision for a brief future. This vision
will enunciate the idea of a progressive, traditionally modern India
using an international platform like none other.
900
Global Youth
FIRST LOOK
500
Indian Youth
100
Core Team
400
Alumni
100
Corporates
100
Partners
50
Embassies
50,000
Virtual Delegates
50
Speakers
30
Performances
126
Countries
10
Days

PREVIOUS CONGRESSes
Year International Congress Host Year International Congress Host
1991 Germany 2003 Belgrade, Serbia &
Montenegro
1992 Hungary 2004 Germany
1993 Great Britain 2005 India
1994 Spain 2006 Poland
1995 Sri Lanka 2007 Turkey
1996 Poland 2008 Brazil
1997 United States 2009 Malaysia
1998 Finland 2010 India
1999 South Africa 2011 Kenya
2000 United Kingdom 2012 Russia
2001 Switzerland 2013 Egypt
2002 Canada 2014 Taiwan
Adi Godrej
Head of Godrej Family, India
IC 2010, India
Shivendra Singh
Managing Director, Fortis
IC 2010. India
Arkady Dvorkovich
Deputy Prime Minister, Russia
IC 2012, Russia
Laila Iskander
Minister of States, Egypt
IC 2013, Egypt
Jiang Yi-huah
Premier of Republic of China
IC Taiwan, 2014
LAST IC in INDIA
IC 2010 featured in
print media over
110 times between
July 15th -
September 15th-
Extensive coverage
(Avg of 1.8 articles
per day)
Brand ambassadors
for IC Indo-Pak
tennis players
Rohan Bopanna
and Aisam Qureshi.
Over 45 senior
management
representatives
(CEOs, Global HR &
Branding VPs) of
some of the largest
global corporations
attended the
conference
The IC 2010
Opening Ceremony
video was the most
tweeted non-profit
video in the world
on the 23rd of
August. Over
1,00,000 hits on the
IC 2010 website
Hotel Taj, Hyderabad (2010)

THE VENUE
Host City for 2015
GURGAONThe Millennium City of India
Gurgaon is home to 250, 50% of
the Fortune 500 Companies.
Gurgaon has now emerged to become
the city with the third highest per capita
income in India.
The city of Gurgaon, is located on
the border with Delhi with New
Delhi to its north east, in the state of
Haryana. Gurgaon has an
estimated population of 876,824
and is of about 282.7 square miles.
Retail is an important industry in
Gurgaon, with the presence of 26
shopping malls. It is also one of the
most important offshoring centres in
the world, providing outsourcing
solutions in software, IT, service and
sales through delivery facilities and
call centres.

International congress 2015 Concept Note

OPENING CEREMONY
Objectives:
Opening Ceremony of AIESEC’s
67th International Congress will
be about incepting and
changing the perception of
1400 delegates from 126
countries on the growth story of
India and on how far we have
evolved ourselves in terms ideas,
innovation and technology.
Audience:
 20 + Government Dignitaries
 AIESEC India Board Members
 IC advisory Board
 Global Partners
 1400 Young leaders
 50,000 Live viewers.
Agenda Speakers & Performance Duration
Tentative Key Note Speaker 1 Prime Minister of India – Shri Narendra Modi 15mins
Tentative Key Note Speaker 2 Youth Affairs Minister India – Sarbananda Sonawal 10mins
Live Performance Advaita / Raghu Dixit 25mins
Key Note Speaker 3 Title Partner 10mins
Message from President, AIESEC
International
President AIESEC International – Ana Saldarriaga 10mins
Live Performance Quincy Charles 20mins
Message from President, AIESEC
India
President AIESEC India, Alok Khatri 10mins
Live Performance Samudra School for Indian Contemporary Performing
Arts - Jalam
20mins
Message from President, IC 2015 AIESEC IC 2015 President – Sahil Chopra 10mins
Closing Act Steel Poi Performance 12mins
Date : 21st August, 2015
Venue : Hyatt Regency, Gurgaon
Time : 2:00pm - 5:00pm
Advaita to perform at the Opening Ceremony of AIESEC IC 2015.

GLOBAL VILLAGE
Agenda Duration
Travelling time from Hyatt Regency to Global Village venue 5:00pm - 6:00pm
International delegates settle in their respective entities, stall with
food, beverages and presentation material.
6:00pm - 6:30pm
[Tentative] Inauguration and key note speech - Minister of External
Affairs - Sushma Swaraj
6:30pm - 6:45pm
External Visitors Entry - Consul General of International Embassies,
NGO Heads, Start up founders, etc
6:45pm onwards
Global Diversity Walk - Delegates from different entities will walk in
wearing their traditional attires
Happens parallel.
AIESEC Global Entity - Performances (Jives and Roll Calls) 7:00pm - 8:00pm
Dinner at Hyatt Regency, Gurgaon 8:30pm onwards
Objectives:
At International Congress 2015,
expect to witness a walk-in of
1500+ Indians who will go through
126 global cultural experiences
ranging from Venezuelan attires,
Brazilian snacks, German
beverages and more. This also
provides a chance for 900
international delegates across
the globe to witness and discuss
each other’s cultural changes,
habits and country realities.
Audience:
 100 embassies
 1400 delegates
 126 countries
 5000 audience
Date : 21st August, 2015
Venue : Leisure Valley
Time: 5:30 pm – 8:00 pm

INDIA NIGHT
Date : 27th August, 2015
Venue : Hyatt Regency. Gurgaon
Time: 7:00 pm – 11:00 pm
Agenda Duration
[Tentative] Key Note 1 Chief
Minister of Haryana – Manohar Lal
Chatter
7:00pm – 7:15pm
[Tentative] Key Note 2 Tourism
Minister of India – Mahesh Sharma
7.15pm – 7.30pm
Audience:
 1400 Delegates
 Delhi Ministry
 Haryana Ministry
 Tourism Ministry
 Incredible India dignitaries
 Global and National Partners
Regions to be showcased
 Punjab
 Rajasthan
 Kerela
 Nagaland
Tetseo Sisters to be at India Night
Objectives:
India Night is about celebrating
the rich culture, festivals and
diversity of India. An incredible
experience of the tasty food,
folklores and musical
performances of 29 states.

AIESEC ALUMNI
INTERNATIONAL MEETING
Date : 27th-29th August, 2015
Objectives:
AAIM is a 3-day event where
AIESEC alumni re-live their
experience; share their stories
with the current set, network
with alumni across the globe
on potential business
partnerships, entrepreneurship
and more. It is time for the
AIESEC alumnus across the
globe to unite and come
home to live their AIESEC
journeys and experiences.

Time: 7:00 pm – 11:30 pm
Objectives:
Electrolux Award Night, a night at
International Congress 2015 that
recognizes the winners, and
innovation and ideas contributed
by AIESEC entities across the globe.
It is also about acknowledging the
impact and projects undertaken
by our esteemed AIESEC alumni
around the world.
This event is also about
acknowledging and awarding
AIESEC’s global partners and
companies who support us and
help us growth and evolve in our
operations and strategies.
AGENDA DURATION
[Tentative] Performance – The Manganiyar Seduction 8 pm – 8:45 pm
Opening Key Note – Electrolux 8:45 pm – 9 pm
Awards Recognition 9 pm – 11 pm
India- Poland Ceremony and Speech by CCP Poland 11 pm – 11:15 pm
Tentative Closing Performance – Asia Electrik by Sivamani 11:15 pm – 11:30 pm
President of AIESEC India, Gurin Pal Singh,
on Awards Night, 2013.
AWARDS NIGHT

YOUTH SPEAK
Audience:
 1000 International Delegates
 700 Indian Delegates
 10 Global Partners
 12 Workshops
 15 Speakers
Agenda Duration
Key note-1 United Nations Secretary – General’s Envoy Youth – Ahmed Alhendawi 10:00am – 10:30am
[Tentative] Key Note 2 Minister of Power – Mr. Piyush Goyal 10:30am - 11:00am
Workshop Spaces 11:00am - 12:00pm
Lunch 12:00pm - 2:00pm
Panel Discussion 2:00pm - 3:00pm
Workshops 1/2/3 (Parallel Workshops) 3:00pm - 5:30pm
Closing Note 5:30pm - 6:00pm
Time : 10:00 am – 7:00 pm
Objectives:
Initiated in 2010, Global Youth
to Business Forum was soon
called Global Youth Speak
Forum, an event which
connects top young leaders to
global business leaders to
explore the topics of
leadership, innovation and
corporate responsibility.
Live message from UN Secretary for Youth
Speak at AIESEC Conference

STAKEHOLDER DINNER
Time: 7:00 pm – 11:00 pm
Objectives:
IC stakeholder dinner will be an
evening of fine dining and
networking with all of AIESEC's
partners, collaborators, media,
alumni, corporate associates and
stakeholders.
Agenda Duration
[Tentative] Key Note 1 Finance and Corporate Affairs Minister of
India - Mr Arun Jaitely
7:00pm – 7:15pm
[Key Note 2 Title Sponsor / Partner Dinner Sponsor 7.15pm – 7.30pm
Dinner and Networking 7:30pm - 9:30pm
Audience:
 20 Global Partners
 10 National Board members
 80 IC Partners
 40 Special Dignitaries
Mr. Adi Godrej with AIESECers at a Stakeholder Dinner

GLOBAL YOUTH VOICE
Audience:
200 International Delegates
200 Indian Delegates
Agenda Duration
Opening Note 10mins
Story 1 15mins
Story 2 15mins
Break / Talent Gig 10mins
Session 1 – GYV Theme 15mins
Closing 5mins
Networking Space 20mins
Date : 21st- 24th August, 2015
Objectives:
Global Youth Voice is a platform that
enables youngsters to understand the
importance of speaking up for things
of personal, professional and social
relevance.
7 TALKS
7 CITIES
1 PREMIER TALK
The Premier Talk:
A convention of Indian & foreign
youth to share stories which have
pursued innovative, creative and
thoughtful solutions to issues
prevalent in our society.
Global Youth Voice Talks:
The following cities will host Global
Youth Voice Talk :
 Ahmedabad
 Bangalore
 Chennai
 Delhi
 Hyderabad
 Mumbai
 Pune
Timelines: March – July
Audience: 2100 Indians
GYV Talks Co-Presenter
Career Analytics

COLLABORATION BENEFITS
With about 65% of India’s 1.2 billion people being aged 35 or less,
International Congress provides organizations a unique platform to reach,
engage and interact with a highly filtered target demographic not only in
India but across the 125 counties in the AIESEC Network. Reach your target
audience before the competition does.
o India’s largest International youth conference
o Brand engagement opportunities with 126 country youth
o Digital Promotion, TV, Radio and web
o Outreach through campaigns on Facebook, Twitter, Youtube, Snapchat,
and Instagram
o Content generation and community building through interactive platforms
o Diversity of delegates, speakers and dignitaries during 11 special events
o Product activation and instant feedback mechanism through the 10 day
conference
o Being a part of the Global Youth Leadership Movement
3.7 MILLION 1.35 MILLION
13,06,007 2,45,840
8,207 4.1 MILLION

BRAND DELIVERABLES
SPECIAL EVENTS SIGNAGE
Opening Ceremony
Global Village
Youth Speak Forum
India Night
Culture Dinner
Global Alumni Congress
Global Youth Voice Premier
Partner’s Dinner
Club Night
Awards Night
ONSITE VISIBILITY
Conference Naming Rights
Feature on Main Banner & Backdrop
Dedicated Company Banners
Branding on floor decals
Company Souvenirs on delegate rooms
Exclusive Standees on regional board rooms
Company videos playing during breaks
Company banners at the entrance
Feature on Media Center backdrop

BRAND DELIVERABLES
SPECIALITY ITEMS & APPAREL
Branding on attendee bags
Branding on conference t-shirts/shirts/kurta
Branding on bag stuffers
Branding on conference mason jars
Branding on conference slippers
Branding on conference notebooks & other stationary
ATTENDEE COMMUNICATION
Company Advertisement/Feature on conference mobile app
Company Advertisement in ‘IC Live’ webcast
Centrally Located ‘Your Company presents IC website’ banner
Advertisements on conference brochure
Advertisement on conference after movie
Personalized partner launch video
Articles on post conference reports
Company features on IC emails
Session Branding

BRAND DELIVERABLES
BRAND ENGAGEMENT
Campaigns (Videos, Testimonials, Pictures)
Kiosk Space for delegation interaction and product display
Product testing to enhance user brand experience
Giveaways through awards and recognitions
MEDIA OUTREACH (ON GROUND)
50 mentions in newspapers
10 radio mentions
Feature during television ads
Branding on 5 hoardings
Backdrop branding for press conferences
Promotion through media in 7 cities through “Global Youth Voice” talks
MEDIA OUTREACH (ONLINE)
Customized Facebook posts
Customized Tweets
Personalized twitter cards
Customized Instagram pictures with company hashtag
Exclusive blogs
Mentions in external website

INTERNATIONAL CONGRESS BOARD OF ADVISORS
AIESEC INDIA BOARD OF ADVISORS
OUR PARTNERS AT PREVIOUS CONFERENCES
Mr. Dilip Chenoy
National Skill Development
Corporation
Mr. SK Swamy
Mr. Manish Advani
International Advertising Association
Mr. Anand Pillai
Sen. Ex. VP HR, Chief Learning Officer
Reliance Industries Ltd.
Member World Economic Forum GAC

www.aiesec.in
www.aiesec.org
Sahil Chopra
President
sahil.chopra@aiesec.net
+91 90412 77233
Spatika Suparaneni
Business Development
spatika.suparaneni@aiesec.net
+91 96039 19945
Shail Pancholi
Business Development
shail.pancholi@aiesec.net
+91 97277 18432
Sarvesh Pande
Operations and Logistics
sarvesh.pande@aiesec.net
+91 97689 88548
CONTACT

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International congress 2015 Concept Note

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International congress 2015 Concept Note