International Interactive Entertainment Law
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My slides to my talk at the Lexis Nexis International Interactive Entertainment Law event on 30 Oct 2012 in London
International Interactive Entertainment Law
- 1. (Not) One to Rule Them All A look into the future (or: Is today tomorrow already?) International Interactive Entertainment Law London, 30 Oct 2012 @vhirsch
- 2. Hi, my name is Volker... - BlackBerry: Global Head of Business Development - Games - Scoreloop: Chief Strategy O鍖cer & General Counsel - Connect2Media: Co-Founder, EVP Corporate Development & General Counsel - Mforma: VP Corporate & Legal A鍖airs - iWorld Group: Head of iSmartMoney & General Counsel - Luther & Partner: Private Practice - Deringer Tessin Herrmann & Sedemund (now: Fresh鍖elds): Private Practice - Fellow of the Royal Society of Arts - Governor of the Fallibroome Academy - Co-Founder of TEDx Youth @ Manchester, Mobile Monday Manchester, ... VIEWS ARE ENTIRELY MY OWN!
- 7. Many hands to shake... http://www.st-gabriel.org/images/faith_sacramental/con鍖rmation/many%20hands.gif
- 8. - Mobile Social Gaming Platform - Pro鍖le, leader boards, achievements, challenges - Cloud storage: save-state - Virtual currencies & goods - Cross-platform (BlackBerry 10, iOS, Android, Marmalade) - 210m+ users across 120+ countries - 3,000+ game developers using it. Strategic partnerships with telcos, large publishers, brands & OEMs - 50 employees, 1 (part-time) lawyer
- 10. Risk Mitigation - Standard developer licenses - Standard usage terms - Click-wrap agreements (for SDK) - Contract management processes - Risk pro鍖ling - Country segmentation - ...
- 11. Is that all? Will it stand up? Does it really solve our issues? Does it solve our real issues? http://gapingvoid.com
- 13. 82,764,913 unique visitors >1,000,000,000 page loads 50,000,000 daily visitors 4% of global Internet tra鍖c 180,000,000 registered members 25 petabyte storage (= 25,000 terabyte)
- 14. 13 (nearly 14) 17 Facebook, BBM Facebook, Twitter, Tumblr, WordPress PC, BlackBerry, iPod Mac, Android, iPod Code: none (yet) Code: JS, C++, C# Music via YouTube & Spotify Spends 贈40+/month on music - They know the bargain. - Too much friction? They will leave! - They will call it out (remember #StopSOPA). - They only care for cookies in chocolate form!
- 15. The cat is out of the bag...
- 17. People Centric Design should Design not dominate things. Not dominate people. It should help people. Dieter Rams Photo: Abisag Tullmann
- 18. Transparency http://fc04.deviantart.net/fs70/f/2012/212/b/d/transparency_by_kameolynn-d59bn22.jpg
- 19. What do we really need? ... besides the severability clause ... http://wlppr.com/wallpapers/2010/12/23/Minimalism_superhero.1440x900.jpg
- 20. New Tools? - Simplify terms. - Design services rather than try to bullet-proof (if it blows up, it will always be a business decision anyway). - Adapt concepts (e.g. privacy as a currency ). - Do not try to shoe-horn old templates into new behavioural patterns!
- 21. Thank you! +44 7843 599 678 @vhirsch me@vhirsch.com http://vhirsch.com