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Chapter # 1 
By: Manish Gurung
INTERNATIONAL 
MANAGEMENT 
Content: 
 What is International Management? 
 What is International Business? 
 Environment of International Businesses 
 International Companies and 
International Mindsets 
 Evolution of International Enterprise 
 Why Engage in International Business? 
 Strategic Objectives and Competitive 
Advantages
BASIC LOGIC BEHIND IM 
 Terms & meaning: 
 Business means an organization 
 International means being global or multinational or 
transnational 
 Management the art of getting things done through 
people or technology.
Breaking the Terms 
 BUSINESS: 
Exchange of goods and services, buyer, seller, manufacturer 
and vice versa. 
 INTERNATIONAL: 
Nations, Trade, Regulations, culture, familiarity, Trend, 
economy and vice versa. 
 MANAGEMENT: 
Forecasting, Planning, Organizing, Commanding, Coordinating 
and controlling. To sum up, management is basically 
combination of Marketing & Innovation
INTERNATIONAL MANAGEMENT 
Combine the words and you get 
A Process of accomplishing the global objectives by the firm
Traces of Management 
 Dates back to 18th century in western countries and 6th 
century in eastern countries. 
 Industrial revolutions, Military Practices contributed to 
management. 
 The Art of War a book containing awareness of and 
acting on strengths and weaknesses of both a managers 
organization and foes 
 Chinese General Sun Tzu in 6th century BC
EVOLUTION 
DOMESTIC 
INTERNATIONAL MULTINATIONAL 
GLOBAL 
TRANSNATIONAL
HOW DO THEY DO IT? 
 A Business is bound by their 
 Vision 
 Mission 
 Objectives 
 Business Policy 
 Business Strategy 
This is what drives businesses ahead, the stronger their mission, 
vision goals, policy and strategy the more broader, fatter and 
global it becomes
WHY DO BUSINESSES GO GLOBAL?
CULTURE 
By: Kshitiz Dangol
SOCIOLIZATION 
The process of enculturation or the adoption of the 
behavior patterns of the surrounding culture
CULTURE 
 Defined as the arts and other manifestations of 
human intellectual achievement regarded 
collectively.
APPROACHING CULTURE 
 There are 194 countries enlisted and inside a single 
country there are 10 to 20 cultures. 
 Identifying culture and understanding is hard 
 A Business cannot simply evade a culture in a country, it 
needs to adapt. 
 There are strategic ways to approach a culture:
 Travel to other countries 
 Read books and articles 
 Study the history, religion, politics, values, customs 
 Study the language 
 Maintain realistic expectations
Cultural Element Categories 
 Sense of space and self 
 Communication and language 
 Dress and Appearances 
 Food and feeding habits 
 Time and time consciousness 
 Relationships 
 Values and Norms 
 Beliefs and attitude 
 Mental process and learning 
 Work habits and Approaches
Strategy for International Management 
 Country profile- 
 Uncertainty avoidance 
 Masculinity 
 Individualism 
 Power Distance
Whats in it for us? 
 it covers all the issues that arise as a consequence of 
international and global strategies.

More Related Content

International mindsets

  • 1. Chapter # 1 By: Manish Gurung
  • 2. INTERNATIONAL MANAGEMENT Content: What is International Management? What is International Business? Environment of International Businesses International Companies and International Mindsets Evolution of International Enterprise Why Engage in International Business? Strategic Objectives and Competitive Advantages
  • 3. BASIC LOGIC BEHIND IM Terms & meaning: Business means an organization International means being global or multinational or transnational Management the art of getting things done through people or technology.
  • 4. Breaking the Terms BUSINESS: Exchange of goods and services, buyer, seller, manufacturer and vice versa. INTERNATIONAL: Nations, Trade, Regulations, culture, familiarity, Trend, economy and vice versa. MANAGEMENT: Forecasting, Planning, Organizing, Commanding, Coordinating and controlling. To sum up, management is basically combination of Marketing & Innovation
  • 5. INTERNATIONAL MANAGEMENT Combine the words and you get A Process of accomplishing the global objectives by the firm
  • 6. Traces of Management Dates back to 18th century in western countries and 6th century in eastern countries. Industrial revolutions, Military Practices contributed to management. The Art of War a book containing awareness of and acting on strengths and weaknesses of both a managers organization and foes Chinese General Sun Tzu in 6th century BC
  • 7. EVOLUTION DOMESTIC INTERNATIONAL MULTINATIONAL GLOBAL TRANSNATIONAL
  • 8. HOW DO THEY DO IT? A Business is bound by their Vision Mission Objectives Business Policy Business Strategy This is what drives businesses ahead, the stronger their mission, vision goals, policy and strategy the more broader, fatter and global it becomes
  • 9. WHY DO BUSINESSES GO GLOBAL?
  • 11. SOCIOLIZATION The process of enculturation or the adoption of the behavior patterns of the surrounding culture
  • 12. CULTURE Defined as the arts and other manifestations of human intellectual achievement regarded collectively.
  • 13. APPROACHING CULTURE There are 194 countries enlisted and inside a single country there are 10 to 20 cultures. Identifying culture and understanding is hard A Business cannot simply evade a culture in a country, it needs to adapt. There are strategic ways to approach a culture:
  • 14. Travel to other countries Read books and articles Study the history, religion, politics, values, customs Study the language Maintain realistic expectations
  • 15. Cultural Element Categories Sense of space and self Communication and language Dress and Appearances Food and feeding habits Time and time consciousness Relationships Values and Norms Beliefs and attitude Mental process and learning Work habits and Approaches
  • 16. Strategy for International Management Country profile- Uncertainty avoidance Masculinity Individualism Power Distance
  • 17. Whats in it for us? it covers all the issues that arise as a consequence of international and global strategies.