This document provides an overview of international management. It defines international management as accomplishing global objectives through a firm. The document discusses how businesses have evolved from domestic to multinational to global operations. International management involves understanding factors like culture, societal norms, and business strategies in different country contexts. Adapting to local cultures is important for businesses to succeed internationally.
2. INTERNATIONAL
MANAGEMENT
Content:
What is International Management?
What is International Business?
Environment of International Businesses
International Companies and
International Mindsets
Evolution of International Enterprise
Why Engage in International Business?
Strategic Objectives and Competitive
Advantages
3. BASIC LOGIC BEHIND IM
Terms & meaning:
Business means an organization
International means being global or multinational or
transnational
Management the art of getting things done through
people or technology.
4. Breaking the Terms
BUSINESS:
Exchange of goods and services, buyer, seller, manufacturer
and vice versa.
INTERNATIONAL:
Nations, Trade, Regulations, culture, familiarity, Trend,
economy and vice versa.
MANAGEMENT:
Forecasting, Planning, Organizing, Commanding, Coordinating
and controlling. To sum up, management is basically
combination of Marketing & Innovation
6. Traces of Management
Dates back to 18th century in western countries and 6th
century in eastern countries.
Industrial revolutions, Military Practices contributed to
management.
The Art of War a book containing awareness of and
acting on strengths and weaknesses of both a managers
organization and foes
Chinese General Sun Tzu in 6th century BC
8. HOW DO THEY DO IT?
A Business is bound by their
Vision
Mission
Objectives
Business Policy
Business Strategy
This is what drives businesses ahead, the stronger their mission,
vision goals, policy and strategy the more broader, fatter and
global it becomes
11. SOCIOLIZATION
The process of enculturation or the adoption of the
behavior patterns of the surrounding culture
12. CULTURE
Defined as the arts and other manifestations of
human intellectual achievement regarded
collectively.
13. APPROACHING CULTURE
There are 194 countries enlisted and inside a single
country there are 10 to 20 cultures.
Identifying culture and understanding is hard
A Business cannot simply evade a culture in a country, it
needs to adapt.
There are strategic ways to approach a culture:
14. Travel to other countries
Read books and articles
Study the history, religion, politics, values, customs
Study the language
Maintain realistic expectations
15. Cultural Element Categories
Sense of space and self
Communication and language
Dress and Appearances
Food and feeding habits
Time and time consciousness
Relationships
Values and Norms
Beliefs and attitude
Mental process and learning
Work habits and Approaches
16. Strategy for International Management
Country profile-
Uncertainty avoidance
Masculinity
Individualism
Power Distance
17. Whats in it for us?
it covers all the issues that arise as a consequence of
international and global strategies.