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Sending SMS Outside the US: What you Need to Know

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Mblox
Mblox

This document discusses considerations for sending SMS messages outside of the United States. It notes that international SMS is important for both multi-national and local companies. While there are some complexities in setting up international SMS, it can be started in as little as 5 minutes. The document provides tips on topics like understanding country-specific regulations, pricing structures, delivery reliability, and choosing SMS providers.

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Sending SMS Outside the US: What you Need to Know
Sending messages outside of the US is not important 1
Support for international SMS is good for business INTERNATIONAL SMS IS A MUST FOR MULTI -NATIONAL COMPANIES, BUT ALSO IMPORTANT FOR LOCAL COMPANIES Ensure your online app forms support international number formats Ideally check the validity of the phone number dynamically Most countries have specific mobile number ranges Top destinations to send to based on visitors to the US are: Canada, Mexico, UK, Japan, Brazil, Germany, China, France, South Korea and Australia. TOP TIPS:
Its difficult and complex getting setup to send internationally 3
Sending international SMS is easy Get started in as little as 5 minutes for one way messaging Mostly all types of senderIDs are supported including Alpha (e.g. Yahoo) Numeric (e.g. +4477123456) Understand the difference between transactional and promotional messaging Understand country feature nuances Pre-register alpha where required Whitelisted message body where possible Understand the concept of SenderID overwrite TOP TIPS:
The risk of litigation is as high as in the US 5
Follow simple rules and you will be fine RISK OF LITIGATION OUTSIDE OF THE US IS VERY LOW RECEIVER DOES NOT PAY TO RECEIVE THE MESSAGE Rules are very similar to email Ensure you have opt -in Ensure you provide information on how someone can opt -out Understand local regulations and carrier guidance TOP TIPS: Copyright 息 2014 Mblox, Inc. All rights reserved. 6
The cost of messages are over inflated compared to the US 7
Pricing is actually comparable US IS MORE AFFORDABLE DUE TO RECEIVER PAYS MODEL AVERAGE PRICE GLOBALLY FOR INTERNATIONAL SMS IS AROUND 3 CENTS TOP TIPS: Dont focus on the price, focus on the ROI Get pricing from multiple vendors Ensure you are comparing like for like e.g. Pre-pay vs. Post -pay Price notification period (immediate vs. 30 days) Direct connections vs. indirect connections Consider SLAs
Sending messages outside of the US is unreliable 9
Sending SMS is extremely reliable SMS IS RELIABLE EVERYWHERE IN THE WORLD PROVIDED THAT You use direct connections Your provider is passionate about service quality NOTABLE EXCEPTIONS: CHINA & WAR TORN COUNTRIES TOP TIPS: Key features to ask for: Dynamic Sender ID Delivery notification Low latency Direct connections or SS7 Avoid SIM farms Avoid fraudulent routes and fake delivery notifications Copyright 息 2014 Mblox, Inc. All rights reserved. 10
SenderID is not important, shortcodes are fine 11
SenderID is important The majority of the worlds SMS has an Alpha SenderID for good reason. Its more trusted. - E.g. sending a message from Google instead of from +471234556789 or 54600 Use Alpha where possible unless you need two-way Check your supplier has SenderID overwrite Regulations may require certain SenderID (e.g. India) TOP TIPS:
Two way messaging is hard and expensive 13
Two way messaging is easier than you think Long Numbers are the norm for two way messaging and are very affordable One long number can serve the world (but consumer pays higher) Local long codes are the best of both worlds Unlike the USA, shared short codes are possible Two way is supported via keywords Use keywords like REPLY to confirm to invite a two way dialogue Avoid SIM based long numbers where possible Avoid roamed long numbers where possible TOP TIPS:
15 To cover the world you need many many suppliers 15
The more suppliers the better, hmm, no Your messaging partner should be working on your behalf to cover the world. Finding suppliers is like kissing frogs, its very unpleasant until you find a prince. TOP TIPS: Limit the number of suppliers to a maximum of 3 global suppliers Research suppliers carefully and ask for: Number of direct connections Number of local offices and messaging experts A Reach list A true end-to-end test of a reach list Annual message volumes
17 Only English is supported as a language 17
All languages are supported Unicode allows messages to contain all languages -Note, message length may be reduced Concatenation support is therefore important -Ability to have a long message appear correctly Tell your partner if you have character encoding problems Ensure your partner has full support for concatenation TOP TIPS:
19 All suppliers are created equal 19
SMS suppliers are they created equal? IN A WORD, NO TOP TIPS: Many suppliers resell other Tier 1 aggregators Take what you have learned, and create an RFI / RFP Mblox would be glad to help provide a template IN 2013 MBLOX SENT
21 Follow us on twitter @mblox

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Sending SMS Outside the US: What you Need to Know

  • 1. Sending SMS Outside the US: What you Need to Know
  • 2. Sending messages outside of the US is not important 1
  • 3. Support for international SMS is good for business INTERNATIONAL SMS IS A MUST FOR MULTI -NATIONAL COMPANIES, BUT ALSO IMPORTANT FOR LOCAL COMPANIES Ensure your online app forms support international number formats Ideally check the validity of the phone number dynamically Most countries have specific mobile number ranges Top destinations to send to based on visitors to the US are: Canada, Mexico, UK, Japan, Brazil, Germany, China, France, South Korea and Australia. TOP TIPS:
  • 4. Its difficult and complex getting setup to send internationally 3
  • 5. Sending international SMS is easy Get started in as little as 5 minutes for one way messaging Mostly all types of senderIDs are supported including Alpha (e.g. Yahoo) Numeric (e.g. +4477123456) Understand the difference between transactional and promotional messaging Understand country feature nuances Pre-register alpha where required Whitelisted message body where possible Understand the concept of SenderID overwrite TOP TIPS:
  • 6. The risk of litigation is as high as in the US 5
  • 7. Follow simple rules and you will be fine RISK OF LITIGATION OUTSIDE OF THE US IS VERY LOW RECEIVER DOES NOT PAY TO RECEIVE THE MESSAGE Rules are very similar to email Ensure you have opt -in Ensure you provide information on how someone can opt -out Understand local regulations and carrier guidance TOP TIPS: Copyright 息 2014 Mblox, Inc. All rights reserved. 6
  • 8. The cost of messages are over inflated compared to the US 7
  • 9. Pricing is actually comparable US IS MORE AFFORDABLE DUE TO RECEIVER PAYS MODEL AVERAGE PRICE GLOBALLY FOR INTERNATIONAL SMS IS AROUND 3 CENTS TOP TIPS: Dont focus on the price, focus on the ROI Get pricing from multiple vendors Ensure you are comparing like for like e.g. Pre-pay vs. Post -pay Price notification period (immediate vs. 30 days) Direct connections vs. indirect connections Consider SLAs
  • 10. Sending messages outside of the US is unreliable 9
  • 11. Sending SMS is extremely reliable SMS IS RELIABLE EVERYWHERE IN THE WORLD PROVIDED THAT You use direct connections Your provider is passionate about service quality NOTABLE EXCEPTIONS: CHINA & WAR TORN COUNTRIES TOP TIPS: Key features to ask for: Dynamic Sender ID Delivery notification Low latency Direct connections or SS7 Avoid SIM farms Avoid fraudulent routes and fake delivery notifications Copyright 息 2014 Mblox, Inc. All rights reserved. 10
  • 12. SenderID is not important, shortcodes are fine 11
  • 13. SenderID is important The majority of the worlds SMS has an Alpha SenderID for good reason. Its more trusted. - E.g. sending a message from Google instead of from +471234556789 or 54600 Use Alpha where possible unless you need two-way Check your supplier has SenderID overwrite Regulations may require certain SenderID (e.g. India) TOP TIPS:
  • 14. Two way messaging is hard and expensive 13
  • 15. Two way messaging is easier than you think Long Numbers are the norm for two way messaging and are very affordable One long number can serve the world (but consumer pays higher) Local long codes are the best of both worlds Unlike the USA, shared short codes are possible Two way is supported via keywords Use keywords like REPLY to confirm to invite a two way dialogue Avoid SIM based long numbers where possible Avoid roamed long numbers where possible TOP TIPS:
  • 16. 15 To cover the world you need many many suppliers 15
  • 17. The more suppliers the better, hmm, no Your messaging partner should be working on your behalf to cover the world. Finding suppliers is like kissing frogs, its very unpleasant until you find a prince. TOP TIPS: Limit the number of suppliers to a maximum of 3 global suppliers Research suppliers carefully and ask for: Number of direct connections Number of local offices and messaging experts A Reach list A true end-to-end test of a reach list Annual message volumes
  • 18. 17 Only English is supported as a language 17
  • 19. All languages are supported Unicode allows messages to contain all languages -Note, message length may be reduced Concatenation support is therefore important -Ability to have a long message appear correctly Tell your partner if you have character encoding problems Ensure your partner has full support for concatenation TOP TIPS:
  • 20. 19 All suppliers are created equal 19
  • 21. SMS suppliers are they created equal? IN A WORD, NO TOP TIPS: Many suppliers resell other Tier 1 aggregators Take what you have learned, and create an RFI / RFP Mblox would be glad to help provide a template IN 2013 MBLOX SENT
  • 22. 21 Follow us on twitter @mblox