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International Women's Day Hackathon Case Study

Mapplinks
Mapplinks

Mapplinks, was approached by HackerEarth, a platform to discover programmers from across the globe, to promote a 3 day long hacking challenge called, International Womens Day Hackathon.

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Case Study
About the International Womens Day Hackathon & the client HackerEarth is a platform to discover programmers from all over the globe. The idea behind HackerEarth is to build a community of developers who can be hired by various companies. The event was sponsored by Snapdeal, Walmart Labs, Harman, Altimetrik, ThoughtWorks, Akamai, SanDisk, Capillary, HCL, AT&T and Mapplinks was the media partner responsible for online promotion of the event.
Context With Womens Day round the corner, it was only apt to conduct a Hackathon exclusively for women. Here are some startling facts, sourced from IDC, to back this initiative. Women constitute only 20% of all programmers in the world. Among the 5 million developers in India, only 18% are women Among all the programmers, 37% are in SEA, with a majority of them in India These are just few of the statistics which prompted HackerEarth to devise a 3 day long Hackathon, for women exclusively.
Problem Statement & Target to be Achieved The intent was to reach out to women programmers and programming enthusiasts and ask them to build solutions centred on speci鍖c themes which include productivity, social welfare, fun/gami鍖cation, and multi-channel retail. The target was to get 4000 registrations while ensuring the budget wasnt crossed. $ SIGN UP
Approach The approach to publicising the event, International Womens Day Hackathon included selection of platforms and allocation of budget. The platforms we used were Facebook, Twitter and Google Adwords. Execution Our primary step in execution included generating interest lists for Facebook targeting. Then, we carried out a lot of research with respect to the placement of the Google Display Ads. Then, creatives for Ads and organic posts were created. We also conducted activities on Twitter such as reaching out to in鍖uencers and carrying out hashtag targeted campaigns.
Results In terms of the number of registrations, we exceeded the target by 82%, clocking in a total of 7314 registrations which is 3314 more than the target of 4000 registrations. The participating women came from 100 countries. Also, the International Womens Day Hackathon was featured in Business Standard and Times of India, apart from creating a world record. Also, many of the in鍖uencers responded and replied to the tweets. All this, we managed within the budget!
Conclusion If the right channels are created, a lot of women coding talent can be brought to the fore. All that is required for the hidden talent to emerge is a bit of a push from the right sides. This is just what the International Womens Day Hackathon did to the large number of women coding talent spread all over the globe pushed these talented women toward realizing the potential of their talent and rewarding them for applying their coding skills to build utilitarian solutions.
Highlights Patty Hatter, Senior Vice President, McAfee Operations & Chief Information O鍖cer !
UAE 0.09% India 92.79% Syria 0.03% South Africa 0.13% Nigeria 0.10% Brazil 0.03% Chile 0.01% China 0.16% Indonesia 0.20% Australia 0.07% New Zealand 0.04% Pitcairn 0.07% Finland 0.21% Dominican Republic 0.03% USA 3.25% Mexico 0.19% Cuba 0.56% Colombia 0.07% Argentina 0.06% Falkland Islands 0.01% Germany 0.36% Britain 0.26% Nepal 0.13% Pakistan 0.01% Afghanistan 0.03% Russia 0.01% Japan 0.10% Palestine 0.04% Lebanon 0.01% Iraq 0.07% Iran 0.01% Egypt 0.01% Heat Maps for Hackathon Event
Dylan Error-free coder Natalie Non-stop coder Alex Lightning-fast coder Which one are you ? Register and claim your title at HCK.RE/WOMEN Facebook Posts during Hackathon Surround yourself with a trusted and loyal team. It makes all the di鍖erence - Alison Pincus, Co-Founder, One Kings Lane Take up the challenge Register@hck.re/women Take up the challenge Register@hck.re/women
We achieved a world record
connect@mapplinks.com (+91) 80-40944844, (+91) 99451 99792 www.mapplinks.com www.facebook.com/mapplinks www.twitter.com/mapplinks Thank You! Web Mobile Social

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International Women's Day Hackathon Case Study

  • 1. Web Mobile Social
  • 3. About the International Womens Day Hackathon & the client HackerEarth is a platform to discover programmers from all over the globe. The idea behind HackerEarth is to build a community of developers who can be hired by various companies. The event was sponsored by Snapdeal, Walmart Labs, Harman, Altimetrik, ThoughtWorks, Akamai, SanDisk, Capillary, HCL, AT&T and Mapplinks was the media partner responsible for online promotion of the event.
  • 4. Context With Womens Day round the corner, it was only apt to conduct a Hackathon exclusively for women. Here are some startling facts, sourced from IDC, to back this initiative. Women constitute only 20% of all programmers in the world. Among the 5 million developers in India, only 18% are women Among all the programmers, 37% are in SEA, with a majority of them in India These are just few of the statistics which prompted HackerEarth to devise a 3 day long Hackathon, for women exclusively.
  • 5. Problem Statement & Target to be Achieved The intent was to reach out to women programmers and programming enthusiasts and ask them to build solutions centred on speci鍖c themes which include productivity, social welfare, fun/gami鍖cation, and multi-channel retail. The target was to get 4000 registrations while ensuring the budget wasnt crossed. $ SIGN UP
  • 6. Approach The approach to publicising the event, International Womens Day Hackathon included selection of platforms and allocation of budget. The platforms we used were Facebook, Twitter and Google Adwords. Execution Our primary step in execution included generating interest lists for Facebook targeting. Then, we carried out a lot of research with respect to the placement of the Google Display Ads. Then, creatives for Ads and organic posts were created. We also conducted activities on Twitter such as reaching out to in鍖uencers and carrying out hashtag targeted campaigns.
  • 7. Results In terms of the number of registrations, we exceeded the target by 82%, clocking in a total of 7314 registrations which is 3314 more than the target of 4000 registrations. The participating women came from 100 countries. Also, the International Womens Day Hackathon was featured in Business Standard and Times of India, apart from creating a world record. Also, many of the in鍖uencers responded and replied to the tweets. All this, we managed within the budget!
  • 8. Conclusion If the right channels are created, a lot of women coding talent can be brought to the fore. All that is required for the hidden talent to emerge is a bit of a push from the right sides. This is just what the International Womens Day Hackathon did to the large number of women coding talent spread all over the globe pushed these talented women toward realizing the potential of their talent and rewarding them for applying their coding skills to build utilitarian solutions.
  • 9. Highlights Patty Hatter, Senior Vice President, McAfee Operations & Chief Information O鍖cer !
  • 10. UAE 0.09% India 92.79% Syria 0.03% South Africa 0.13% Nigeria 0.10% Brazil 0.03% Chile 0.01% China 0.16% Indonesia 0.20% Australia 0.07% New Zealand 0.04% Pitcairn 0.07% Finland 0.21% Dominican Republic 0.03% USA 3.25% Mexico 0.19% Cuba 0.56% Colombia 0.07% Argentina 0.06% Falkland Islands 0.01% Germany 0.36% Britain 0.26% Nepal 0.13% Pakistan 0.01% Afghanistan 0.03% Russia 0.01% Japan 0.10% Palestine 0.04% Lebanon 0.01% Iraq 0.07% Iran 0.01% Egypt 0.01% Heat Maps for Hackathon Event
  • 11. Dylan Error-free coder Natalie Non-stop coder Alex Lightning-fast coder Which one are you ? Register and claim your title at HCK.RE/WOMEN Facebook Posts during Hackathon Surround yourself with a trusted and loyal team. It makes all the di鍖erence - Alison Pincus, Co-Founder, One Kings Lane Take up the challenge Register@hck.re/women Take up the challenge Register@hck.re/women
  • 12. We achieved a world record
  • 13. connect@mapplinks.com (+91) 80-40944844, (+91) 99451 99792 www.mapplinks.com www.facebook.com/mapplinks www.twitter.com/mapplinks Thank You! Web Mobile Social