Internet as a markting medium
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This document discusses three types of digital marketing: email marketing, search engine marketing, and social media marketing. Email marketing allows sending commercial messages to large audiences via email and has high ROI and response rates compared to traditional mail, but has become less effective due to spamming. Search engine marketing involves promoting websites through search engine optimization and advertising to increase visibility in search results. Social media marketing focuses on creating shareable content to build audiences across social networks.
Internet as a markting medium
- 1. Email Marketing Marketing a commercial message to the masses Using Emails. Advantages ?High ROI ?Higher response rate than the traditional mails Major Disadvantage Email marketing has become ineffective over the past decade due to spamming and illegitimate .
- 2. Search Engine Marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
- 3. Social Media Marketing Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.