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2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
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The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
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The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
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The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report – by HubspotMarius Sescu
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The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
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The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
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The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
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The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
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PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
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This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
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The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
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The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
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The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
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The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
Time Management & Productivity - Best PracticesVit Horky
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The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.
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The document outlines a simplified six-step guide to project management designed for individuals lacking formal training. It emphasizes the importance of understanding project objectives, gathering stakeholder requirements, defining project scope, scheduling tasks, monitoring progress, and conducting a retrospective meeting. Additionally, it promotes the use of the MindGenius tool for effective project planning and execution.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
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The document discusses the application of ChatGPT and AI in software testing and programming, including its strengths and limitations. It covers ChatGPT's capabilities, such as code writing, refactoring, and debugging, and emphasizes the importance of human expertise in the software development life cycle. Additionally, it highlights various AI tools, potential pitfalls, and offers strategies for integrating AI into testing practices.
12 Ways to Increase Your Influence at WorkGetSmarter
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The document outlines strategies for increasing influence in the workplace, emphasizing the importance of setting clear goals, building trust, and demonstrating consistency in actions. It also highlights the significance of relationship building, proactivity, and self-awareness regarding influencing styles. Lastly, it underscores that true leadership is about impact, influence, and inspiration rather than titles.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
2. Aristotle’s (384-322
BCE) Views on
Motion
? Felt that a force was needed to keep a
body moving because the object
would stop if the force was taken
away.
? He observed and compared a rock and
a leaf as they fell (under normal
circumstances), and proposed that it
was because of the greater weight of
the rock that caused it to fall first;
hence, the greater the force, the faster
the object moves.
? Force ∝ Velocity
3. Imagine this!!!
? If you had a leaf that had a
mass of 0.12g, and s stone
had a mass of 12g. It would
mean that the stone is 100
times heavier than the
feather. Even if we were to
factor in air resistance, the
stone would still NOT fall
100 times faster than the
feather.
4. Shortcomings of
His Theory
? He could not explain the reason a body
stopped momentarily in the air when
thrown upwards and appeared not to
need a force to get it back down. For
this he claimed that air rushed around
from the front of a moving object to the
back and push it.
? He could not explain the reason celestial
bodies, such as planets and the moon,
move for unexplained reasons. For this
he claimed that celestial matter was
different from earthly matter and that
they had “built-in” force required to
maintain their motion.
5. Note Well…
Aristotle’s views were based on assumption and
observation and not on experimentation.
Galileo and Newton had contradictory arguments through
made via experimentation that proved Aristotle’s views
inadequate.
6. Galileo’s (Galilei)
(1564-1642) Views on
Motion
? Galileo proposed that “a body keeps
moving with constant/uniform velocity if
no forces oppose it.” He experimented
by using two inclined planes that was set
up facing each other and realized that a
ball when rolled down one will rise to
very nearly the same height on the other.
He felt that only friction could have
caused it not to have gotten as high as
the first and predicted that, in the
absence of friction and the second plane
horizontal, the ball would go on forever
(until an external force stops it).
7. Galileo’s (Galilei)
(1564-1642) Views
on Motion
He proposed that a force is not
necessary to keep a body
moving, however, a net force is
needed to change the velocity
by increasing or decreasing it,
hence:
Force ∝ Acceleration
8. Imagine this!!
? If a car breaks down and it is put in
neutral and pushed, force is only
needed to overcome friction due to
moving parts and tires on the surface
along which it is pushed. If the
surface is relatively smooth and flat,
once the force supplied to the other
car is equal to that of the opposing
frictional force, the acceleration is
zero and the car will travel at constant
velocity. If this constant velocity is
maintained, it can be realized that one
person could end up pushing the car
with much ease. A force greater than
the opposing frictional force will
cause the car to accelerate.
9. Imagine this!!
? Even naturally this can be
observed. Take for instance a
donkey pulling a cart along a
relatively smooth and flat
surface. The greatest strain the
donkey will have is when it is
pulling at the beginning. What
you will also notice is that the
donkey will start to trot to
maintain a constant velocity.
You see, even the donkey
knows physics!!!!
10. Galileo’s (Galilei)
(1564-1642) Views
on Motion
? He also demonstrated that a heavy
and light object, when dropped at
the same time, fell at the same rate.
? Galileo explained that why a leaf
and a rock fell at different rates was
because of air resistance. He
developed equations to predict the
velocities of moving bodies.
Experiments done later using a
vacuum showed that a heavy and
light objects do fall at the same rate.
11. Other Contributions…
? Was the first to suggest that things looked at under ideal
conditions.
? Developed the scientific method.
? Supported the Copernican theory: This model positioned the
Sun at the center of the Universe, motionless, with Earth
and the other planets orbiting around it in circular paths,
modified by epicycles, and at uniform speeds. By doing this,
he went against the Catholic Church.
12. Issac Newton’s
Views on Motion
? Developed the work of Galileo into his
three laws of motion.
? He proposed that the theory of
universal gravitation which states that
“every object in the universe attracts
each other with a gravitational force.”
With his perception of gravity he
explained why things fell to the
ground and the movement of the
Earth and the moon.
? Newton claimed that, in essence the
moon fell around the Earth, and if this
did not happen, it would move off in a
straight line and leave its orbit.
13. Issac Newton’s
Views on Motion
? The theory of universal gravitation
confirmed the Copernican theory.
? He showed that the laws applied
for both earthly and celestial
bodies. He proved that earth-made
materials such as rockets and
satellites, will behave the same
way as celestial bodies.
14. Newton’s First Law
of Motion- The Law
of Inertia
? This law states that:
? “An object that is at rest, stays at
rest or if moving with constant
velocity, will continue to do so
unless it is acted upon by an
external force that makes it
behave differently.”
15. Applications….
? A spacecraft in outer space will travel at
high speeds without an engine or fuel.
? An object/body at rest on a level
surface.
? A satellite in orbit.
16. Inertia
? This is the reluctance of a body to resist a
change in its state of motion. Mass is a
measure of the inertia of a body,
therefore the amount of inertia a body
has depends on its mass.
? A very heavy body is hard to move from
its stationary position, but when it starts
to move it is hard to stop, whereas it is
opposite for lighter objects.