Internet i fokus 2015
•
0 likes•319 views
Marketing automation presentation by pixelant at interent in fokus
Internet i fokus 2015
- 2. Pixelant 2015 • Utveckling • Design • UX • Migrering av innehåll • Integrationer • Support • Hosting • Koncept • Design • UX • Innehållsproduktion • Mätning • Kampanjer • Annonsering
- 3. Marketing automation Pixelant 2015 PersonalizationTargeting & segmentation Social listening Sales enablement Lead nurturing Smart content Profiling Worflows Triggers CRM Landmark email Qualified lead
- 9. Pixelant 2015 Har kännbar effekt 0 20 40 60 80 Positiv Lite eller ingen
- 10. Vad säger wikipedia? Pixelant.2015 Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
- 12. Det digitala landskapet Pixelant 2015
- 13. Nya tider Pixelant 2015 • Kunder blir köpare • Säljprocesser blir köpprocesser • Push till pull
- 14. Banner Banner retargeting Redaktionellt Sociala medier Nyhetsbrev Gilla Dela Följa Nyhetsbrev Ladda ner Deltagande i tävling Omdöme/review* Kvalitetsbesök, kampanjsida Se inspirerande film Köp Bokning Leads EXPOSURE INSPIRE ENGAGE CONVERT RECOMMEND
- 16. Chat Email Facebook Formulär Ringer in Går på event Triggers (kundinteraktioner) Säljprocess Identifiering Supportprocess Processer Ring Skicka Visa innehåll Enkät post Actions (åtgärder) Hur funkar det? Pixelant 2015
- 21. 3 Marknad + sälj Pixelant 2015
- 22. 4 Rätt verktyg Pixelant 2015
- 26. 9 Glöm inte offline Pixelant 2015
- 28. Case Softone Pixelant 2015 • Integration crm via api • Användargrupper • Nyheter • Utbildningar • Nyhetsbrev
- 30. Källor & Litteratur Pixelant 2015 • Think outside the inbox - David cummings & Adam blitzed. • Manufacturing Demand - David Lewis • 63% Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015) • 74% Adestra Marketer vs Machine (2015) • 79% Gleanster “Q3 2013 Marketing Automation Benchmark” (2013) • Effekt B2Bmarketing.net and Circle Research “Benchmarking Report Marketing automation” (2015)
- 31. Tack! kontakt info Pixelant 2015 www.pixelant.se www.resultify.se robert@pixelant.se http://www.slideshare.net/RobertLindh/ @roblindh +46760125621