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jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Good, The Bad and The Ugly
John J. Nosal
The CEO of SEO
NosalCentral.com
Search Engine Optimization  Website Design and Maintenance  Internet Marketing
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Good, The Bad and The Ugly
John J. Nosal
The CEO of SEO
NosalCentral.com
Search Engine Optimization  Website Design and Maintenance  Internet Marketing
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Good,
The Bad and
The Ugly...
#DFWSM
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The world of Marketing has changed...
Sears Roebuck Catalog
Turn of the Century
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Early Social Media
Coke adds Life
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
ThanksSteve:)
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
1960 and 1970's
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
1984...
Apple
Computer
changed the
way we think...
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
We started
Thinking Differently
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
June 27, 2007
a new market opened.
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Smart Phone changed we surf the internet.
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
April 3, 2010 the
iPhone got a big
brother...
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The way we consume information changed...
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Social Media goes mainstream...
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The internet grows in speed to support video.
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Internet
Traffic
Flow
All media
venues
drive
traffic to
your
website.
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Components of Internet Marketing
 Website
 Social Media
 SEO
 SEM/PPC
 E-mail Marketing
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Website
 Branding
 Usability
 Content
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Is it clear what your product or service is?
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Is your
message
clear about
your product
or service?
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Where do we go from here?
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Are we saying to much?
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Social Media
 Build Relationships
 Provide Information
 Keep it Branded
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
BuildRelationships
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Provide
Information
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Keep it Branded
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
SEO  Search Engine Optimization
 Page Titles
 Descriptions
 Headlines
 Images
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Page Titles
 10 - 70 Characters
 Starts with
Keywords
 Each page unique
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Descriptions (Meta Tag)
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Headlines
 Keywords
 Summary
 Focus
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Images
 Real Names
 _ and -
 Alt Tags
 Small files
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
SEM  Search Engine Marketing
 PPC  Pay-Per-Click
 Pay Per Impression
 Google+ Location
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
PPC  Pay-Per-Click
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Pay Per Impression
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Google+ Location
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Google+ Location
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
E-mail Marketing
 Tools
 What to say
 Spammers
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Tools
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
What to say
 Use the 80/20 rule
 Engage
 Drive Traffic
 Provide Info
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Spammers
 Don't be one
 All Sales,
all the time
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Components of Internet Marketing
 Website
 Social Media
 SEO
 SEM/PPC
 E-mail Marketing
jnosalNosalCentral
www.NosalCentral.com
Internet MarketingInternet Marketing
The Good, The Bad and The UglyThe Good, The Bad and The Ugly
John J. Nosal
The CEO of SEO
www.NosalCentral.com
Search Engine Optimization  Website Design and Maintenance  Internet Marketing
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