Internet Ministry Summit - Christian Leadership Alliance
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The document discusses key characteristics of new media including interactivity, personalization, ubiquity, connectivity, mobility, and how the future may bring a semantic web, cloud computing, and an attention economy. It encourages readers to evaluate their approach, strategize how to engage new media values, and take risks in order to effectively reach audiences. The presentation was given by Cynthia Ware from the Center for Church Communication.
Internet Ministry Summit - Christian Leadership Alliance
- 1. + New Media Values Ministry Internet & Technology Summit Christian Leadership Alliance 2010 Cynthia Ware, Center for Church Communication
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- 4. + Interactive
- 5. + Interactivity Closed (proprietary) Open (transparent) Monologue Dialog Disconnected Connected Broadcast (1 to many) Narrowcast (multiple) Creators Co-creators Disengaged & aloof Engaged & accessible One-Directional Multi-Directional Non-participatory Participatory
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- 9. + Personalization Custom Modi鍖able Individual Writeable On Demand My friends My playlist Raves, reviews, favs Unique Variety Adaptive Differentiated Tivo > Internet Smart Products My Space My library
- 10. + Ubiquitous
- 12. + Ubiquity Anywhere Everyone Anytime Everywhere Any channel On Demand In the cloud Wearable Macro & nano Like Air Portable & public Global Embedded Exponential Diffusion
- 13. + Connected
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- 15. + Connected Networked Friends Glocal Followers Collaborative Communities Electronic Villages Tribes Back Channel Groups Crowd Sourced Mobs Engaged Trust Agents Geotagged Affinity connections
- 16. + Mobile
- 17. + Mobile Disruptive Transferable, exportable Portable Shareable Paperless Wireless Internet in every pocket
- 19. +Image: http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will- 壊看看稼-看厩艶姻岳温一艶-鍖x艶糸-庄稼岳艶姻稼艶岳/
- 20. + The Future Semantic Web Pull data not push Data readable by machines In the cloud Real time ubuiquity Internet is the platform Attention Economy
- 21. + Three Take Aways Evaluate Strategize Risk
- 22. + Cynthia Ware Center for Church Communication Cynthia Ware http://twitter.com/cynthiaware http://facebook.com/cynthia.ware http://linkedin.com/cynthiaware http://thedigitalsanctuary.org http://cfcclabs.org http://churchmarketingsucks.org/
Editor's Notes
- Social media Participatory media Decentralized media Set of traits, characteristics & now values EMBEDDED
- Re-invision your role in a world where much is changed. Access to information has changed. Creators of information have changed. Expectations of my relationship with any given piece of information has changed The centrality of the church has changed.
- Using a “versus” modality Open Dialog - CONVERSATION Connected Narrowcast Co-creators Engaged Multi-Directional Participatory
- Personalization = the ability by individuals to make media theirs.
- This is the iGeneration. This is your church – tomorrow. From the earliest ages children display preferences.
- None of this is relevant, technology, progress, science, unless we’re missional – then it’s a great outreach opportunity.
- None of this is relevant, technology, progress, science, unless we’re missional – then it’s a great outreach opportunity.
- Evaluate – Assess Take inventory!! honestly, if you’re going about business as usual Strategtize – Identify internal experts (anyone under 35) make a plan Have a brown bag lunch date w/them and ask what’s not working Make a Plan - Come up with a social engagement strategy that fits for your church / Develop a strategy Calvary vs. Lighthouse