Internet Sales Leads need a process to convert to sales. This is the New Showroom for Automobile Dealers either New, Used, Franchised or independant dealer in today's market.
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Internet opportunities 180 day process
1. Internet Opportunities 90 Day Follow Up Process
Prepared by Thomas Ieracitano www.DigitalCarGuy.com
Page 1 of 3
Customer Requests Information via Internet
Salesperson Starts 180 Day
Follow Up Process
(see Chart Below)
Salesperson
Starts the Relationship with Initial Phone Call, Consultation and
Create Urgency
Sells an Appointment Only!
Walk In
Salesperson Creates Appointment
In CRM and confirmed by Manager
Continue the
Road to a Sale
No Sale,
Follow up
Salesperson is notified of Customer Requesting Information via Text Message from CRM.
Salesperson has 15 < Minute Response Time window, if Salesperson has not contacted the Customer in less than
15 Minutes, the Opportunity is Reassigned By the CRM.
Salesperson may respond via cell phone/text message communicating thru the CRM.
2. Internet Opportunities 90 Day Follow Up Process
Prepared by Thomas Ieracitano www.DigitalCarGuy.com
Page 2 of 3
New Lead
Auto
Response
Week One
Days 1-7
35% Will
Purchase
Week Two
Days 8-14
20% Will
Purchase
Day One
1st
Phone Call
< 1 Hour
1st
email
response
Day Two
Phone Call
email
response
Day Three
Phone Call
email
response
If an Appointment is made anytime, refer to
the Appointment Process.
Content of each email and phone conversation needs to be
appointment driven.
Phone Call email
response
Day 5
Phone Call email
response
Day 7
Phone Call email
response
Day 8
Phone Call email
response
Day 10
Phone Call email
response
Day 4
Phone Call email
response
Day 6
Phone Call email
response
Day 9
Phone Call email
response
Day 12
Day 1-Execute
Multiple
attempts until
verbal contact
is complete
3. Internet Opportunities 90 Day Follow Up Process
Prepared by Thomas Ieracitano www.DigitalCarGuy.com
Page 3 of 3
Week Three-
Six
Days 15-48
5% Will
Purchase
Day 30
email
response
Day 40
email
response
Day 45
phone call
and
email
Day 50
email
response
Week Seven-
Eight
Days 48-60
30% Will
Purchase
Broadcast Emails should be sent on or around the 10th and 20th of each Month
Newsletters; Sales, Service and Body Shop Specials (including Service Sustomers, Previous Owners, Active and InActive Prospects)
10% Will
Purchase
If an Appointment is made, refer to the
Appointment Process.
Phone Call email
response
Day 60
Phone Call email
response
Day 70
Phone Call email
response
Day 80
Phone Call email
response
Day 90
Day 18
email
response
Phone Call email
response
Day 120
Phone Call email
response
Day 150
Phone Call email
response
Day 180