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Internet Superlocal - Sevilla - Congreso TIG - 14 sept 2010 v2

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David_Robles

This document discusses the growth of local information on the internet and how it is increasingly accessed on mobile devices. It notes that 30% of Google searches are for local information. It describes how user-generated content and real-time data is enhancing local search results. It also outlines how local searches are moving to mobile, with 500% growth in mobile search from 2008 to 2010, and how mobile users are relying on their devices for local information anytime, anywhere.

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La Internet superlocal David Robles, Director Google Maps
2 2 Br 1989 1994 1998 Today 400 servers connected to internet 0.4% population online 150M web users 480M servers 25% pop. online 1.5B web users The Growth of Information
1. Local Information Matters
Of all searches on Google are Local 30% Source: Google Internal Data
2. What is Local information?
Local is more than just Geo Real Time Traffic Information Street View Imagery Business Listings Photos Public Transport Information But, this is only 50%
Stanley Research. Internet is a collaborative place
User Generated Content: Google Earth 2007 2008 2009 More than 500 Millions KML/KMZ documents on the Internet More than 250,000 Internet websites hosting KML/KMZ content
2007 2008 2009 User Generated Content: MyMaps 40 Million Maps created by users
2007 2008 2009 User Generated Content: 3D Warehouse
2007 2008 2009 User Generated Content: Google Places www.google.es/places
2007 2008 2009 User Generated Content: Map Maker 2 months after launching MapMaker in Pakistan users created 25.000km of unmapped roads.
User Generated Content: an editable world Full Editing Local results Editing More than 10.000 corrections everyday in Maps coming from users
3. Always online: anywhere, anytime
The growth of connectivity & location aware devices
1616 Available at any device
17 17 Source: Nielsen, March 2010 Brbut specially on mobile
18 500% in mobile search from 2008 to 2010 息 gv91 growth Source: Google Internal Data
Activities of US Mobile Phone Users 19 Dec 2009 Mar 2010 Sent text message to another phone 63.1% 63.7% Used browser 27.5% 30.1% Used downloaded apps 26.0% 28.6% Played games 21.6% 21.8% Accessed social networking site or blog 15.9% 18.7% Listened to music 12.1% 13.2% Mobile Content Activities of US Mobile Phone Users, Dec 2009 & Mar 2010 (percent of total mobile subscribers) Source: comScore Mobiilens cited in press release, May 6, 2010 Everything available through browser
20 20 Br 20 Find local store hours Get driving directions Browse Whats Near Me Now Locate a business on maps Search near My Location Find friends nearby Call a local business Source: Kelsey Group A mobile, much more than Phone Calls
How to answer these needs?
1. Data released under license 2. License allows a wide use of data released 3. No restrictions in time to the use reseased data ( perpetual and irrevocable) 4. License allows wide re-use of data. 5. No territory restriction to use of licensed data The needs of the Infomedia Companies
6. License allows to sublicense the rights to end users and partners. 7. Respect of derivative works Intellectual Property rights 8. Limitations of Liability 9. Allow comercial and non comercial uses The needs of the Infomedia Companies
10. Standarization of formats 11. Flexibility in the attribution of Copyrights 12. License available in Local and English language The needs of the Infomedia Companies
Muchas Gracias robles@google.com

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Internet Superlocal - Sevilla - Congreso TIG - 14 sept 2010 v2

  • 1. La Internet superlocal David Robles, Director Google Maps
  • 2. 2 2 Br 1989 1994 1998 Today 400 servers connected to internet 0.4% population online 150M web users 480M servers 25% pop. online 1.5B web users The Growth of Information
  • 4. Of all searches on Google are Local 30% Source: Google Internal Data
  • 5. 2. What is Local information?
  • 6. Local is more than just Geo Real Time Traffic Information Street View Imagery Business Listings Photos Public Transport Information But, this is only 50%
  • 7. Stanley Research. Internet is a collaborative place
  • 8. User Generated Content: Google Earth 2007 2008 2009 More than 500 Millions KML/KMZ documents on the Internet More than 250,000 Internet websites hosting KML/KMZ content
  • 9. 2007 2008 2009 User Generated Content: MyMaps 40 Million Maps created by users
  • 10. 2007 2008 2009 User Generated Content: 3D Warehouse
  • 11. 2007 2008 2009 User Generated Content: Google Places www.google.es/places
  • 12. 2007 2008 2009 User Generated Content: Map Maker 2 months after launching MapMaker in Pakistan users created 25.000km of unmapped roads.
  • 13. User Generated Content: an editable world Full Editing Local results Editing More than 10.000 corrections everyday in Maps coming from users
  • 14. 3. Always online: anywhere, anytime
  • 15. The growth of connectivity & location aware devices
  • 17. 17 17 Source: Nielsen, March 2010 Brbut specially on mobile
  • 18. 18 500% in mobile search from 2008 to 2010 息 gv91 growth Source: Google Internal Data
  • 19. Activities of US Mobile Phone Users 19 Dec 2009 Mar 2010 Sent text message to another phone 63.1% 63.7% Used browser 27.5% 30.1% Used downloaded apps 26.0% 28.6% Played games 21.6% 21.8% Accessed social networking site or blog 15.9% 18.7% Listened to music 12.1% 13.2% Mobile Content Activities of US Mobile Phone Users, Dec 2009 & Mar 2010 (percent of total mobile subscribers) Source: comScore Mobiilens cited in press release, May 6, 2010 Everything available through browser
  • 20. 20 20 Br 20 Find local store hours Get driving directions Browse Whats Near Me Now Locate a business on maps Search near My Location Find friends nearby Call a local business Source: Kelsey Group A mobile, much more than Phone Calls
  • 21. How to answer these needs?
  • 22. 1. Data released under license 2. License allows a wide use of data released 3. No restrictions in time to the use reseased data ( perpetual and irrevocable) 4. License allows wide re-use of data. 5. No territory restriction to use of licensed data The needs of the Infomedia Companies
  • 23. 6. License allows to sublicense the rights to end users and partners. 7. Respect of derivative works Intellectual Property rights 8. Limitations of Liability 9. Allow comercial and non comercial uses The needs of the Infomedia Companies
  • 24. 10. Standarization of formats 11. Flexibility in the attribution of Copyrights 12. License available in Local and English language The needs of the Infomedia Companies