Internet trends 2015 & 2019
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The document outlines internet trends predicted for 2015 and 2019, including that programmatic buying technology would be a game changer in 2015, mobile internet and video marketing would grow, and interactive ads would be more effective than standard banners. It also predicts that in 2019 interconnected media would continue to develop, content marketing and location-based targeting would grow, mobile internet would become a major media channel, and user data would increasingly be used for communication across digital and traditional media channels.
Internet trends 2015 & 2019
- 1. Internet trends for 2015&2019 Media House, 2014 12
- 2. Internet trends for 2015. Programatic buying technology will be game changer Mobile internet penetration grows Increase in video marketing as Youtube enters Baltics Interactive ads are way more effective than standart banners Development of programatic buying More attention to banner viewability 2015 2
- 3. Internet trends for 2019. Interconnected medias Content marketing growth Location based targeting Mobile internet will become significant media channel User data based communication Other medias go digital Lines between traditional and digital media will continue to blur 2019