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Trends in 2010 -
internet market in numbers
               .
Mini-report based on gemiusRanking

April 2011
Trends in 2010 - internet market in numbers

? Windows 7 is gaining ground, mainly at the expense of Windows XP.
? No spectacular reshuffles on the browsers market: MSIE still the
  leader, Google Chrome notes a more dynamic increase.

? The number of computers with panoramic screens is approaching the
  number of the traditional ones.
  The year 2011 will see
  growing domination of
  the panoramic monitor.
Trends in 2010 - internet market in numbers

                                 ? Slowly yet gradually, the number of page views
                                   generated with mobile devices is growing (from
                                   0.28% in May 2010 to 0.50% in December 2010).

                                 ? Nokia remains the leader on the mobile devices
                                   market, with Apple as the runner-up.

                                 ? iPad is on a rapid increase ¨C the share of page
                                   views generated with it reaches nearly 9 % in
? The increase in the
                                   December 2010.
  popularity of mobile devices
  as means to surf the web
  results in the broadening
  reach of the browsers in
  general rankings.
Operating Systems ¨C Windows leading
          Changes in the OS popularity ranking: Windows XP, Windows Vista and
                   Windows 7 in countries participating in the rankings




Source: Gemius SA, gemiusTraffic, 01.2010 ¨C 12.2010
Browsers ¨C increase in popularity by groups
     The percentage share of page views made with the most popular browsers groups
                (all versions) in the countries participating in the rankings




                                                       How to read the graph? Example:       Latvia
                                                                                 Chrome     14,91%
                                                                                    MSIE    -7,08%
                                                                                  Firefox   -7,94%
                                                                                   Opera    -0,68%
Source: Gemius SA, gemiusTraffic, 01.2010 ¨C 12.2010                                Safari    0,10%
Browsers ¨C Google Chrome
   Percentage share of page views generated with Google Chrome (all versions) on the
                            markets included in the rankings




Source: Gemius SA, gemiusTraffic, 12.2009 i 12.2010
Screen resolutions
    Ranking of screen resolutions (panoramic vs. traditional) based on the number of
                 page views in the countries participating in the rankings




Source: Gemius SA, gemiusTraffic, 01.2010 ¨C 12.2010
Mobile devices ¨C top 3 manufacturers

         Percentage share of page views made with the most popular mobile devices
                (manufacturers) in the countries participating in the rankings




Source: Gemius SA, gemiusTraffic, 05.2010¨C12.2010
Mobile devices ¨C top 3 models

        Percentage share of page views made with the most popular mobile devices
                  (models) in the countries participating in the rankings




Source: Gemius SA, gemiusTraffic, 05.2010¨C12.2010
Mobile devices ¨C iPhone vs. iPad

 Percentage share of page views generated with Apple's mobile devices (iPhone
            and iPad) in the countries participating in the rankings.




 Source: Gemius SA, gemiusTraffic, 05.2010 (07.2010 for MENA)¨C01.2011
Most popular mobile browsers

  Percentage share of page views generated with browsers for the most popular
                 mobile devices (Opera Mini and Safari Mobile)




 Source: Gemius SA, gemiusTraffic, 01.2010 ¨C 12.2010
About
Gemius
Full range of online research services




              Comprehensive approach
                to internet research
Markets & Experience



2 thousand clients
9    victorious internet tenders


11           years of experience



                       markets
Clients & Services



600 marketing research projects a year
1000           campaigns monitored a month

2000 clients
95%
                             of online
                             publishers in CEE
                             and Denmark
            uses gemiusTraffic
Technical details




250 Servers in Europe and Middle East
250 Thousand measured websites
200Billion                page views/month



1Petabyte
     of data processed a month
Contact:
marketing@gemius.com

More Related Content

Internet trends - Mini Report based on gemiusRanking

  • 1. Trends in 2010 - internet market in numbers . Mini-report based on gemiusRanking April 2011
  • 2. Trends in 2010 - internet market in numbers ? Windows 7 is gaining ground, mainly at the expense of Windows XP. ? No spectacular reshuffles on the browsers market: MSIE still the leader, Google Chrome notes a more dynamic increase. ? The number of computers with panoramic screens is approaching the number of the traditional ones. The year 2011 will see growing domination of the panoramic monitor.
  • 3. Trends in 2010 - internet market in numbers ? Slowly yet gradually, the number of page views generated with mobile devices is growing (from 0.28% in May 2010 to 0.50% in December 2010). ? Nokia remains the leader on the mobile devices market, with Apple as the runner-up. ? iPad is on a rapid increase ¨C the share of page views generated with it reaches nearly 9 % in ? The increase in the December 2010. popularity of mobile devices as means to surf the web results in the broadening reach of the browsers in general rankings.
  • 4. Operating Systems ¨C Windows leading Changes in the OS popularity ranking: Windows XP, Windows Vista and Windows 7 in countries participating in the rankings Source: Gemius SA, gemiusTraffic, 01.2010 ¨C 12.2010
  • 5. Browsers ¨C increase in popularity by groups The percentage share of page views made with the most popular browsers groups (all versions) in the countries participating in the rankings How to read the graph? Example: Latvia Chrome 14,91% MSIE -7,08% Firefox -7,94% Opera -0,68% Source: Gemius SA, gemiusTraffic, 01.2010 ¨C 12.2010 Safari 0,10%
  • 6. Browsers ¨C Google Chrome Percentage share of page views generated with Google Chrome (all versions) on the markets included in the rankings Source: Gemius SA, gemiusTraffic, 12.2009 i 12.2010
  • 7. Screen resolutions Ranking of screen resolutions (panoramic vs. traditional) based on the number of page views in the countries participating in the rankings Source: Gemius SA, gemiusTraffic, 01.2010 ¨C 12.2010
  • 8. Mobile devices ¨C top 3 manufacturers Percentage share of page views made with the most popular mobile devices (manufacturers) in the countries participating in the rankings Source: Gemius SA, gemiusTraffic, 05.2010¨C12.2010
  • 9. Mobile devices ¨C top 3 models Percentage share of page views made with the most popular mobile devices (models) in the countries participating in the rankings Source: Gemius SA, gemiusTraffic, 05.2010¨C12.2010
  • 10. Mobile devices ¨C iPhone vs. iPad Percentage share of page views generated with Apple's mobile devices (iPhone and iPad) in the countries participating in the rankings. Source: Gemius SA, gemiusTraffic, 05.2010 (07.2010 for MENA)¨C01.2011
  • 11. Most popular mobile browsers Percentage share of page views generated with browsers for the most popular mobile devices (Opera Mini and Safari Mobile) Source: Gemius SA, gemiusTraffic, 01.2010 ¨C 12.2010
  • 13. Full range of online research services Comprehensive approach to internet research
  • 14. Markets & Experience 2 thousand clients 9 victorious internet tenders 11 years of experience markets
  • 15. Clients & Services 600 marketing research projects a year 1000 campaigns monitored a month 2000 clients 95% of online publishers in CEE and Denmark uses gemiusTraffic
  • 16. Technical details 250 Servers in Europe and Middle East 250 Thousand measured websites 200Billion page views/month 1Petabyte of data processed a month