Interview with Eventbrite: How to Grow the Audience for your Next Event
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How do you use Social Media to market your event? How can event technology help to grow your audience? These are some of the questions that we discussed with Katie McPhee, the Europe Regional Marketing Manager of Eventbrite.
Interview with Eventbrite: How to Grow the Audience for your Next Event
- 1. 26 02 201556 rue Dombasle, F-75015 Paris – www.myqaa.com +33 6 23 73 62 72 – contact@myqaa.com Interview with Eventbrite: How to grow the audience for your next event Rosa Garriga Mora Marketing & Communications, myQaa Katie McPhee Europe Regional Marketing Manager, Eventbrite
- 2. How To Grow The Audience For Your Next Event KATIE MCPHEE @ktmcphee
- 3. concerts class reunion festival block party hiking politics turkey trot dance training wine tasting theater volunteering marathon poetry live music arts & crafts fashion fun run race fundraiser hiking comedy car rally networking summits parades expeditions dating tea party design
- 4. Let’s talk about bots? 1 million events in 187 countries
- 5. Event promotion timeline Event&1& 12&weeks&before&event& Day&of&event& #&Ticket&sales& Event&2& 6&weeks&before&event&
- 6. social
- 7. Value and traffic per share: 11.8social ?3.08 8.2 ?0.34 4.8 ?6.13 42.3 ?3.18 32.8 Every tweet = ?6.13 in ticket sales
- 8. data Understand what activities drive sales
- 9. data Track effectiveness of event partners
- 10. mobile Mobile apps that power events
- 11. 60% increase in conversion on mobile optimised pages mobile
- 12. INTEGRATIONS
- 13. INNOVATIONS
- 14. INNOVATIONS