The document discusses how businesses need to transform to meet changing customer demands in a digital world. It emphasizes the importance of knowledge sharing, having a borderless approach, and catering to customers across online and offline channels. It also stresses the need for customer experience, transparency, personalization, authentic storytelling, and inspiration in both online and physical store presences. The goal is to manage this transformation and develop customer intimacy.
4. 4
The world evolves so fast
that sharing or having
knowledge is crucial.
KNOWLEDGE
The world is our
playground, stop just
thinking in terms of local
presence
BORDERLESS
Traditional businesses
are disrupted by new
start-ups.
OLD
Online, offline, instore,
you will need to cater for
all possible leads.
PLURALITY
11. 11
You do an effort, we
reward you!
SURPRISE & DELIGHT
Inspire
FASHION STYLE SHOP
Inspiration | service
IMPECCABLE
ONLINE PRESENCE
With an extra mile
presentation &
unboxing strategy
HIGH QUALITY
12. 12
Great staff, same
platforms, openness &
inspirational
THE SHOP
Inform your consumers
about production &
office openings no
counter
TRANSPARENCY
Full personalization under
promise & over deliver
PERSONALISATION
Authenticityfrom
producer to consumer
THE STORY