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Condensed Version. Please contact us for full version.

Intranet Design – A Business
Approach to a Winning Design

Toby Ward, CEO & Catherine Elder, Senior Manager
Prescient Digital Media

© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 1

Agenda
• Design Examples
• Design Process
o Assessment - planning – design
• More Examples & Discussion

• NOTE: this presentation on �ݺ�ߣshare only shows a
few of the examples used. For a complete version,
please contact us directly to arrange for a
presentation of the complete version with all 25
intranets.


About Prescient
• Toronto-based consulting firm with consultants also in
Vancouver
• Prescient plans & builds highly effective websites and
intranets that…
o are demonstrably better than the competition;
o make CEOs and users happy; and
o deliver measurable value by increasing sales and
employee productivity.
• Winner of more than a dozen awards incl. a prestigious
Webby Award
• Established 2001; profitable, no debt


Just some of our clients


Services

• Web Blueprinting • Health Content
• Strategic Planning • eHealth Tools & Databases
• Business Requirements • User Research
Analysis
• Usability Testing
• Business Case & ROI
Planning • Content Management &
• Blueprint Development Workflow
• Benchmarking & Best • Usability Testing
Practices • Content Development
• Information Architecture • Communications & Marketing
• Governance • Site Management
• Measurement Planning • Corporate Workshops
• Vendor Selection & PM
• Full video & audio production
• Design & Development


Think about
• Are you satisfied with your current intranet design?
• Do your stakeholders or partners complain about
home page space?
• Business driven design vs „whim‟ driven design


Intranet Design Process

7

Spin the wheel

Yellow
Communications Kitchen sink

Personalized


Business driven design
• Assessment
o Business stakeholder input
o Employee input
o Benchmarking input
• Planning
o Strategic plan
o Functional plan & personas
o Information architecture
o Wireframes
o Creative brief
o Design
o Design Style guide


Assessment – For Design
• Evaluation of current site
• Review of any data gathered (metrics, employee
satisfaction survey)
• Stakeholder interviews
• Employee surveys
• Usability testing
• Focus groups
• Benchmarking


Scoring / Benchmarking
• On a scale of 1 to 10, with 1=poor and 10=excellent, how
would you rate your website on the following:
o Design and Layout
o Information Architecture and Usability
o Search and Find-ability
o Content
o Tools and innovation
o Planning and Resources


Benchmarking

Gap / Opportunity


Information Architecture


Home | Feedback | Help | FAQs |Sitemap | external Web

Site Search
Intranet Name Phone Book
GO

GO
Text TTT | Print | Email | Bookmark

Customer Info Our Info Employee Info Procedures Forms Reports & Projects

Promotions News RSS I Want to:
Feature Story 1 – 05/15/09 Car pool
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• Expenses
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Executive Blog
Quick Links
Heading – 05/15/09 Customer • Employee handbook
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amet, consectetuer • Departments
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My Stuff
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Have you reduced your email use inceptos imenaeos
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Line of Business 4 • My Dept
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• IS Tips
Last modified: January 5, 2009 • Meeting room booking
Home | Feedback | Help | FAQs |Sitemap | External Web • Glossary Wiki
Customer Info | Our Info | Employee Info | Procedures | Forms | Reports & Projects
Privacy | Disclaimer
©2009 Company

Creative Brief
• Review & incorporate brand guidelines
• Determine color palette
• Determine font types, sizes, headers, etc
• Use of images / icons
• Technical parameters / limitations


Design Concepts
• Review creative brief with brand guidelines
• Apply colors, style and images to wireframes
• Review concepts and fine tune
• Get approvals

• Don‟t
o Design by committee
o Expect everyone to like everything


Why client‟s hire us
• Clients describe their sites as:
o Ugly
o Frustrating
o Would like to blow it up
o A garage where everything ends up


What clients want in design
• Make it fun
• Make it sexy
• Make it a place employees want to go
• More color
• More photos
• More of our achievements
• Make it interesting
• Make it engaging


Case study examples

NOTE: this presentation on �ݺ�ߣshare only shows a few
of the examples used. For a complete version, please
contact us directly to arrange for a presentation of the
complete version with all 25 intranets.


Other Intranets
• Verizon • Pepsi
• IBM • Coca-Cola
• ESPN • Sun Microsystems
• AGL • Landor
• EA • SaskPower
• BT • Beehive
• American Electric Power • Fringe
• Deloitte • Advancial Federal
• Bank of America • CHR Hansen
• Financial Company • Cisco


IBM (IBM Websphere Portal)

Source: IBM, �ݺ�ߣshare.net


IBM > Beehive (custom built)


IBM > Fringe (custom built)


Intranet, Ektron CMS

Source: Prescient Digital Media (client)


Advancial (Adenin‟s Intellienterprise)

Source: Adenin, IntelliEnterprise


Bank of America (InternetNews.com)

Source: InternetNews.com


Landor (.ASP & MS SQL)


BT Intranet


Pepsi (Microsoft SharePoint)

Source: Prescient Digital Media (client)

Q & A


Next Webinar…

“Implementing an Executive Blog”
Thursday, December 1
12 noon - 1pm EST


www.Prescie
ntDigital.com

www.PrescientDigital.com


Join the Conversation
• www.IntranetBlog.com
• www.Facebook.com (Search “Intranet Global Forum”)
• www.Twitter.com/tobyward
• www.Twitter.com/Intranet2
• www.�ݺ�ߣshare.net/Prescient/slideshows

• Coming soon: Communexions.com

• www.PrescientDigital.com
• 416.926.8800


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Intranet Design: A Business Approach to a Winning Design

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Intranet Design: A Business Approach to a Winning Design