IntraNote ERFA - Find forelskelsen - Brugerrejse og brugeroplevelse
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This document discusses using design thinking and the user journey to create better user experiences. It provides an overview of design thinking as a formalized methodology for applying creativity and innovation in business. The user journey is framed as happening before, during, and after, and identifies touchpoints where users interact with a product, service, or website. Mapping the user journey helps understand users and find opportunities to exceed their expectations, thereby creating an engaging experience that users can fall in love with.
IntraNote ERFA - Find forelskelsen - Brugerrejse og brugeroplevelse
- 1. IntraNote ERFA Oktober 2016 LauraVilsbaek lauravilsbaek.dk @lauravilsbaek Photo: Micky Wiswedel FIND FORELSKELSEN
- 2. IntraNote ERFAlauravilsbaek.dk / @lauravilsbaek INDHOLD 1. Ganske kort om mig 2. DesignThinking 3. Brugerrejsen 4. Skab bedre brugeroplevelser
- 3. EAAA - Strategiproces for Multimedie og Digital KommunikationLauraVilsbaek - Projektledelse i Praksis - lauravilsbaek.dk Digital forretningsudvikling & projektledelse Cand.mag. i religion og kommunikation Freelance, Designit, IntraNote www.lauravilsbaek.dk / @lauravilsbaek LAURAVILSBAEK
- 4. 2015 Digital strategi og projektledelse for FNs organisationer i hele verden. Klima,b脱redygtighed,migration, kvinder,b淡rn,t淡rke FN
- 5. 2015 Supporting Merial on their strategic journey towards becoming the trusted partner within pet wellness and animal health. Business & digital transformation as well as various digital products & services all aiming to enable healthier & happier lives for pets, their parents and their vets. From pharma company to pet wellness enabler Merial
- 6. 2015 Bringing a bit of user experience and adding a touch of design expertise to a manufacturer manufacturing a lot of the devices we all use every day. B2B manufacturer moving into consumer electronics Goertek
- 8. A formalized methodology for applying a systematic form of creativity and innovation within business. Reuven Cohen,Unicorn Breeder Source: http://www.forbes.com/sites/reuvencohen/2014/03/31/design-thinking-a-uni鍖ed-framework-for-innovation/#62cef64456fc
- 11. INNOVATION
- 13. DET HANDLER IKKE OM DESIGN
- 16. OG HVORDAN DE FORELSKER SIG
- 17. I PRODUKTER
- 18. I SERVICES
- 19. OG I INTRANETTET
- 22. Source: http://dschool.stanford.edu/redesigningtheater/the-design-thinking-process/ UDGANGSPUNKTET
- 24. FOKUSR P DEN REELLE OPLEVELSE https://www.ted.com/talks/daniel_kahneman_the_riddle_of_experience_vs_memory
- 26. BRUGERREJSEN
- 27. DEN DIGITALE
- 30. IntraNote ERFAlauravilsbaek.dk / @lauravilsbaek
- 31. BRUGERREJSEN FRAMER FR, UNDER OG EFTER
- 32. IntraNote ERFAlauravilsbaek.dk / @lauravilsbaek
- 34. IntraNote ERFAlauravilsbaek.dk / @lauravilsbaek
- 36. IntraNote ERFAlauravilsbaek.dk / @lauravilsbaek
- 37. PEAK + END
- 38. IntraNote ERFAlauravilsbaek.dk / @lauravilsbaek
- 40. IntraNote ERFAlauravilsbaek.dk / @lauravilsbaek Brugerens forventning
- 42. IntraNote ERFAlauravilsbaek.dk / @lauravilsbaek Brugerens forventning Den differentierende oplevelse
- 43. SERVICEBEVISET
- 44. LAV EN BRUGERREJSE: EN NY MEDARBEJDERS FRSTE DAG P JOBBET
- 46. 2. FR, UNDER OG EFTER
- 49. 5. FIND PEAK + END
- 53. Photo: Micky Wiswedel BRUGERREJSE +BRUGEROPLEVELSE = FORELSKELSE