Intro to fashion photography
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This document provides an introduction and overview of fashion photography. It discusses key considerations for taking good fashion photographs, including choosing models and locations, using lighting, movement, props, and themes to tell a story. Specific tips are provided, such as avoiding amateurish poses and cliches, using subtle retouching, and maintaining simple, clear themes and styles. The overall message is that fashion photography requires an understanding of visual elements and storytelling to effectively showcase clothing and accessories.
Intro to fashion photography
- 1. HELEN HANN INTRODUCTION TO FA S H I O N P H O T O G R A P H Y
- 2. W H A T I S FA S H I O N PHOTOGRAPHY? FA S H I O N P H O T O G R A P H Y I S A GENRE OF PHOTOGRAPHY D E V O T E D T O D I S P L AY I N G C L O T H I N G O R O T H E R FA S H I O N ITEMS - WIKIPEDIA ! IT IS NOT ABOUT PHOTOGRAPHING PEOPLE
- 3. CHOOSING A MODEL (OR NOT) Dont use a friend (unless your friend is a model) Dont choose someone because you fancy them Choose someone that meets the looks needed for the theme behind your shoot Remember - sometimes really gorgeous looking people photograph really badly or look a bit chocolate box pretty to be fashionably edgy You dont always need to use a model - think about other ways of displaying fashion items
- 4. C O N S I D E R AT I O N S F O R M A K I N G G O O D FA S H I O N I M A G E S Theme/Story Model Location Lighting Shapes Colours Movement/Dynamism Props and accessories Angles and crops Avoidance of the cheesy clich辿
- 5. SHOOTING WITH A THEME It is essential to have a theme as it will give your shoot a sense of continuity. Your theme will inspire the choice of clothing, make-up, hair styling, lighting, location/sets and model choice. You can use a single word to build your theme - coffee, circus, red, vintage, tea party, desert, ocean - anything that evokes imagery you can work towards. The idea is that your pictures will collectively tell a story!
- 6. PHOTOGRAPHY BY E L A I N E C O N S TA N T I N E
- 9. C H O O S I N G A L O C AT I O N Dont choose a location because its nearby or easy - your back garden is nearly ALWAYS a bad choice - unless you happen to live somewhere pretty amazing or really grim. Dont choose a location that doesn't support (or directly contradict) your theme Remember the images are about the fashion/the clothes - it is not a piece of travel/architectural photography! Think about the time of day you will be shooting - what will the light be like at your chosen location?
- 11. C O L O U R - O R N O T . . Be aware of colour - not just of the clothes but within your location, props etc. Learn to really SEE what it is your looking at and become more aware of the colours we surround ourselves with. Black and white is good Richard Avedon says so.
- 14. MOVEMENT/DYNAMISM Showing movement in photographs is best achieved using motion blur - this is achieved by using a SLOWER shutter speed Slowing the shutter speed lets more light on to the camera sensor - try using the shutter priority mode (Tv Mode) which will automatically make adjustments to prevent over exposure Dont try and hand hold a camera if the shutter speed goes below 1/60 sec - use a TRIPOD Try using a flash - this will create a crisp subject while everything else blurs Need help with this? - ask me - Im a specialist in long exposure images!
- 21. PROPS & ACCESSORIES Props can make a good shoot great Keep props and accessories simple Props can be food, beverages, vehicles, bicycles, street furniture, animals, furniture, telephones, luggage, umbrellas, toys, flowers, mirrors (careful - photographing with mirrors opens up a whole host of new issues!), tools, other people, balloons, electrical appliances - just about anything - just keep it relevant (or irrelevant!) Avoid cigarettes, crack pipes and other drug paraphernalia! Firearms are also a bit taboo - although in the correct context even drugs and guns can work.maybe
- 24. LIGHTING Lighting is your best friend Lighting is your worst enemy Keep it simple Avoid fluorescent lighting (if will give you an unpleasant colour cast) Keep it simple Avoid mixed lighting situations - be aware of colour temperature! Keep it simple
- 26. BAD PHOTOGRAPHS AND THE CORRECTION OF GOOD IMAGES You cant make a silk purse out of a sows ear (as my Grandma always told me!) - if its a crap picture no amount of manipulation is EVER going to make it a good picture Even the best images may need SUBTLE retouches If you can see the correction or retouch, its no good
- 29. ANGLES AND CROPS Sometimes cropping extraneous nonsense out of your shots can make for a much more interesting image. Images shot at a quirky angle can be interesting too - however, BE BOLD. images that are just off being straight just look like rubbish shots - be deliberate! If you are shooting with a straight horizon, make sure it is straighter than a really straight thing! AND remember water doesnt run up hill (except in Pirates of the Caribbean - On Stranger Tides)
- 33. AV O I D A N C E O F T H E C H E E S Y C L I C H (AND OTHER HORRORS) Dropped hips Hands on hip Duck-faced pouts Bad lighting and poor focus Objects growing out of the top of heads Leaning on things and looking wistful - looks dreadful every time Remember - your model can't see the shapes their body is making - YOU need to guide them by TELLING them what you want them to do - even if they are a professional model