Intro to IA - write the docs - nov 19
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Elle Geraghty is a content strategist based in Sydney, Australia. She has over 15 years of experience in content strategy, information architecture, and technical writing. She has developed information architectures and content strategies for many large organizations in Australia. Geraghty offers training workshops on information architecture and content strategy to help others learn these skills. She also writes a blog and creates presentations to share her expertise in her areas of specialization.
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Intro to IA - write the docs - nov 19
- 1. SECTION HEAD HERE 1 information Elle Geraghty Write the Docs Sydney 2019 architecture for tech writers @ellengeraghty
- 2. Elle Geraghty Content Strategy@ellengeraghty Radio producer ABC radio BA, Communication Project manager Guide Dogs Amnesty International NSW Government MA, Information and Knowledge Content strategist Art Gallery of NSW Consumer Affairs Victoria Austrade ASIC IAG Sydney University City of Sydney Australian Museum Qantas Atlassian Department of Eduction Department of Transport Virgin Mobile Australia Foxtel 2 Hello, Im Elle
- 6. Elle Geraghty Content Strategy@ellengeraghty Who has created an IA?
- 8. Elle Geraghty Content Strategy@ellengeraghty Journeys Google Page Get on with your life
- 9. Elle Geraghty Content Strategy@ellengeraghty Journeys Google Page Get on with your life Go wide Go deep Orientate
- 12. Elle Geraghty Content Strategy@ellengeraghty IA IA is similar to a 鍖le system. It maps chunks of content with a site map. Navigation Navigation is the front end design - how the IA has been expressed graphically. Nav v IA
- 16. Elle Geraghty Content Strategywww.ellegeraghty.com/training How to categorise content 01 Subject types eg Dogs, Home, Insurance, Dresses 02 User groups eg Teacher, Media, Residential Developer 03 User mindset eg Beginner, Expert 04 Ergonomic eg Highly traf鍖cked content 05 Strategic value eg Indigenous focus, New product launch 06 eg Recycle more, Complete form on time Desired behaviours 07 Time eg Most recent, Next week, Wednesdays 08 Geography eg Closest to you, Postcode, Country 09 Alphabetical eg ABC 10 Template type eg Form, Video 11 Process eg Start, Beginning, End 12 Hybrid A hybrid of the above
- 19. Elle Geraghty Content Strategy@ellengeraghty Evidence based decisions Understand your audience Take people on journey Executive conversations Selling Develop selling techniques Develop stamina :)
- 21. Elle Geraghty Content Strategywww.ellegeraghty.com/training How to categorise content 01 Subject types eg Dogs, Home, Insurance, Dresses 02 User groups eg Teacher, Media, Residential Developer 03 User mindset eg Beginner, Expert 04 Ergonomic eg Highly traf鍖cked content 05 Strategic value eg Indigenous focus, New product launch 06 eg Recycle more, Complete form on time Desired behaviours 07 Time eg Most recent, Next week, Wednesdays 08 Geography eg Closest to you, Postcode, Country 09 Alphabetical eg ABC 10 Template type eg Form, Video 11 Process eg Start, Beginning, End 12 Hybrid A hybrid of the above
- 23. Elle Geraghty Content Strategy@ellengeraghty Meetup Sydney content strategy meetup Monday December 19 www.sydneycontentstrategy.com Training workshops Canberra training workshops Thurs/Friday - next week IA and content strategy - $770 www.ellegeraghty.com/training 1 2 Blog How to categorise content https://www.ellegeraghty.com/ blog/2019/how-to-categorise- content 4 Sldes www.slideshare.net/catellest/ introduction-to-information- architecture-elle-geraghty 3 Want to learn more?