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Recruiting On The Web: Location, Location, Location!   Search

                                         Getting
                                          found
                                         via SEO
Recruiting On The Web: Location, Location, Location!   Search

                                         Getting
                                          found
                                         via SEO
Search       Landscape




         Photo credit: http://www.鍖ickr.com/photos/gerlos/3119891607/sizes/l/
Search engine optimization (SEO) is the
process of improving the visibility of a
website or a web page in search engines
via the "natural" or un-paid ("organic" or
"algorithmic") search results.
http://en.wikipedia.org/wiki/Search_engine_optimization
Intro to SEO for Private Schools
Intro to SEO for Private Schools
Organic
Paid Search

  Organic
Where do people click?
75% Organic
 25% Paid

              Source: MarketingSherpa & Enquiro Research
I want to
get here!
On-Page/Site Optimization
Link Building
Keyword Research
On-Page/Site Optimization
On-Page/Site Optimization


                    <title>
Intro to SEO for Private Schools
<title>
On-Page/Site Optimization


                      <H1> (defines importance)
On-Page/Site Optimization


                     <URL keywords>
Intro to SEO for Private Schools
On-Page/Site Optimization


                    <Natural use of keywords
                     in your text>
Intro to SEO for Private Schools
<title>
         <H1>
    <URL keywords>

<Natural use of keywords>
On-Page/Site Optimization
Keyword Research
Link Building
So many keywords... where do I start?
                                                        Private School
                    alternative school, articles needing additional references, boarding school, boarding
  academic standards,

    schools, catholic education, catholic school, catholic schools, charter schools, christian brothers,

christian schools international, comprehensive school, compulsory education, day schools, external
links, financial assistance, free encyclopedia, fully funded, government funded, government funding, government
   regulation, government school, government schools, grammar school, high school, higher education, higher

   salaries, http news.bbc.co.uk, http www.privateschools.com, independent catholic, independent
education, independent school, independent school uk, independent schools, independent secondary, international
 schools, local government, longer school, new england prep, nineteenth century, non-religious private

     schools, porter sargent, private colleges, private education, private elementary, private individuals, private
  organizations, private   school, private schools, private secondary schools, private sector, public school,
 public schools, religious groups, religious instruction, religious orders, religious schools, roman catholic,
  school fees, school uk, school voucher,   school voucher program, schools form, schools guide, schools include,
1) Create a keyword list
1) Create a keyword list
   P




                           P
   R




                           R
       E




                               E
       M




                               M
           IU




                                   IU
            M




                                    M
                !




                                        !
Long Tail SEO
   schools




    private high schools


                 private high schools in Boston




                    Image Credit: Turnanatrix: http://turbanatrix.com/?tag=long-tail-keywords
Develop Content
Develop Content
On-Page/Site Optimization
Keyword Research
Link Building
private school in greater Boston   Search
private school in greater Boston   Search
What gives??




Photo credit: http://www.鍖ickr.com/photos/w3i_yu/4614134903/sizes/o/
          http://www.鍖ickr.com/photos/bcnbits/3020089052/sizes/o/
The anchor text, link label or link title is the visible, clickable text in a
       hyperlink. The words contained in the anchor text can determine the
               ranking that the page will receive by search engines.

<a href=http://en.wikipedia.org/wiki/Private_school>Private school</a>




                                                                           http://en.wikipedia.org/wiki/Anchor_text
Read more about the definition of a private school on Wikipedias page:
http://en.wikipedia.org/wiki/Private_school
-
Read more about the definition of a private school on Wikipedias page:
http://en.wikipedia.org/wiki/Private_school
Read more about the definition of a private school on Wikipedias page.
Read more about the definition of a private school on Wikipedias page.
private school
!                !
            M               M
         IU               IU
        M              M
     E                E
    R              R
P                 P
On-Page/Site Optimization
Keyword Research
Link Building
Stay Connected!
Peter Baron
AdmissionsQuest & edSocialMedia

Email                 pbaron@admissionsquest.com
Phone                 (617) 623-4212

Twitter               twitter.com/peterdbaron




      www.admissionsquest.com               www.edsocialmedia.com
Ad

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Intro to SEO for Private Schools

  • 1. Recruiting On The Web: Location, Location, Location! Search Getting found via SEO
  • 2. Recruiting On The Web: Location, Location, Location! Search Getting found via SEO
  • 3. Search Landscape Photo credit: http://www.鍖ickr.com/photos/gerlos/3119891607/sizes/l/
  • 4. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. http://en.wikipedia.org/wiki/Search_engine_optimization
  • 8. Paid Search Organic
  • 10. 75% Organic 25% Paid Source: MarketingSherpa & Enquiro Research
  • 11. I want to get here!
  • 17. On-Page/Site Optimization <H1> (defines importance)
  • 18. On-Page/Site Optimization <URL keywords>
  • 20. On-Page/Site Optimization <Natural use of keywords in your text>
  • 22. <title> <H1> <URL keywords> <Natural use of keywords>
  • 24. So many keywords... where do I start? Private School alternative school, articles needing additional references, boarding school, boarding academic standards, schools, catholic education, catholic school, catholic schools, charter schools, christian brothers, christian schools international, comprehensive school, compulsory education, day schools, external links, financial assistance, free encyclopedia, fully funded, government funded, government funding, government regulation, government school, government schools, grammar school, high school, higher education, higher salaries, http news.bbc.co.uk, http www.privateschools.com, independent catholic, independent education, independent school, independent school uk, independent schools, independent secondary, international schools, local government, longer school, new england prep, nineteenth century, non-religious private schools, porter sargent, private colleges, private education, private elementary, private individuals, private organizations, private school, private schools, private secondary schools, private sector, public school, public schools, religious groups, religious instruction, religious orders, religious schools, roman catholic, school fees, school uk, school voucher, school voucher program, schools form, schools guide, schools include,
  • 25. 1) Create a keyword list
  • 26. 1) Create a keyword list P P R R E E M M IU IU M M ! !
  • 27. Long Tail SEO schools private high schools private high schools in Boston Image Credit: Turnanatrix: http://turbanatrix.com/?tag=long-tail-keywords
  • 31. private school in greater Boston Search
  • 32. private school in greater Boston Search
  • 33. What gives?? Photo credit: http://www.鍖ickr.com/photos/w3i_yu/4614134903/sizes/o/ http://www.鍖ickr.com/photos/bcnbits/3020089052/sizes/o/
  • 34. The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. <a href=http://en.wikipedia.org/wiki/Private_school>Private school</a> http://en.wikipedia.org/wiki/Anchor_text
  • 35. Read more about the definition of a private school on Wikipedias page: http://en.wikipedia.org/wiki/Private_school
  • 36. - Read more about the definition of a private school on Wikipedias page: http://en.wikipedia.org/wiki/Private_school
  • 37. Read more about the definition of a private school on Wikipedias page.
  • 38. Read more about the definition of a private school on Wikipedias page.
  • 40. ! ! M M IU IU M M E E R R P P
  • 42. Stay Connected! Peter Baron AdmissionsQuest & edSocialMedia Email pbaron@admissionsquest.com Phone (617) 623-4212 Twitter twitter.com/peterdbaron www.admissionsquest.com www.edsocialmedia.com