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Social Media MarketingAn Introduction
TargetListen: What conversations are happening? Who are the influencers in your industry?
EngageCapture your audience by leveraging relevant Tweets and messaging from industry influencers.Provide your followers with relevant, creative and unique content.
MonitorTrack keywords and # crucial to your business. Follow influencers in your industry.Use HootSuiteto monitor the conversations.
HootSuiteSnapshot
MeasureLeverage existing tools to measure your activity.Facebook InsightsYouTube InsightsHootsuite StatsGoogle Analytics
ResourcesMashableHubSpotSocial Media ExaminerSeth Godin
A presentation by M. Harstine ConsultingMelodyHarstine.com

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