Intro to writing 2
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This document provides an introduction to a composition course, outlining why effective writing is important for work and discussing the purpose, tone, and audience of different types of writing. It explains that the course will first focus on organizing ideas into well-developed paragraphs by brainstorming and outlining, as paragraphs are the building blocks for longer writing forms. Students will learn to present themselves professionally for hiring managers, and how to write cover letters, resumes, reports, emails, proposals and web content for their jobs or research.
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15
WRITE TO
ACCOMPLISH GOALS2
Communication is a skill you can learn. Its like riding a
bicycle or typing. If youre willing to work at it, you can rap-
idly improve the quality of every part of your life.
Richard Branson, founder, Virgin Group
Yes, its how to get things done, open doors and connect with people and immediate opportunities. But effective writing
does far more than accomplish the goal of the moment: Its a
powerful tool for achieving your long-range ambitions, a tool
to use consciously.
From e-mails to proposals to blogs to r辿sum辿s, every mes-
sage offers a chance to build toward your future. The better
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value. In the digital age its a key tool for building and sustaining good relationships.
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Successful writers dont just plunge into any written communicationfirst, they plan. And
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Question 1: Whats my goal? What do I want?
Question 2: Whoexactlyis the audience: the person or group Im writing to?
When you define your goal and consider your reader, it becomes much easier to figure
out the contentthe facts, ideas or arguments that will produce the results you want. And
when you systematically determine content, organizing your message becomes a more natu-
ral process. So does choosing the right language and tone.
LEARN HOW TO . . .
View writing as a strategic tool
Communicate based on goals
Frame messages for your
audiences
Manage differences in
perspective
Write to groups, gatekeepers
and the universe
Do
no
t c
op
y p
os
t o
r d
ist
rib
ute
16 Part I How to Communicate in Writing
Whether writing an e-mail, profile, report or speech, professional writers base their approach
on how the factors of goal and audience intersect. Thinking this way may mean spending more
time up front than youre used to. However, you save the time that you might otherwise spend
floundering around for what to say and how to say it. Moreover, if you plan first, your results are
so much betterimmediatelythat you wont begrudge the thinking time.
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a carelessly written message to a superior or colleague that is forwarded right up the
company ladder
an embarrassing private e-mail to a friend that was widely circulated
a badly executed cover letter that showed up on the Internet as a laughable
example
a message meant for one person that mistakenly reached a whole group, or someone
who particularly should not have seen it, like a competitor
The consequences can be dire. Remem ...15WRITE TO ACCOMPLISH GOALS2Communication is a skil
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WRITE TO
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idly improve the quality of every part of your life.
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does far more than accomplish the goal of the moment: Its a
powerful tool for achieving your long-range ambitions, a tool
to use consciously.
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sage offers a chance to build toward your future. The better
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Frame messages for your
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perspective
Write to groups, gatekeepers
and the universe
Do
no
t c
op
y p
os
t o
r d
ist
rib
ute
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time up front than youre used to. However, you save the time that you might otherwise spend
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an embarrassing private e-mail to a friend that was widely circulated
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15WRITE TO ACCOMPLISH GOALS2Communication is a skil
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15
WRITE TO
ACCOMPLISH GOALS2
Communication is a skill you can learn. Its like riding a
bicycle or typing. If youre willing to work at it, you can rap-
idly improve the quality of every part of your life.
Richard Branson, founder, Virgin Group
Yes, its how to get things done, open doors and connect with people and immediate opportunities. But effective writing
does far more than accomplish the goal of the moment: Its a
powerful tool for achieving your long-range ambitions, a tool
to use consciously.
From e-mails to proposals to blogs to r辿sum辿s, every mes-
sage offers a chance to build toward your future. The better
your writing, the more you succeed. Writing gives you one of
the best ways to showcase your strengths and demonstrate your
value. In the digital age its a key tool for building and sustaining good relationships.
This chapter gives you a framework for planning all your documents and making the
right decisions about content, structure and style.
HOW AND WHY TO PLAN YOUR MESSAGES
Successful writers dont just plunge into any written communicationfirst, they plan. And
always, they begin with two questions that guide them through every decision.
Question 1: Whats my goal? What do I want?
Question 2: Whoexactlyis the audience: the person or group Im writing to?
When you define your goal and consider your reader, it becomes much easier to figure
out the contentthe facts, ideas or arguments that will produce the results you want. And
when you systematically determine content, organizing your message becomes a more natu-
ral process. So does choosing the right language and tone.
LEARN HOW TO . . .
View writing as a strategic tool
Communicate based on goals
Frame messages for your
audiences
Manage differences in
perspective
Write to groups, gatekeepers
and the universe
Do
no
t c
op
y p
os
t o
r d
ist
rib
ute
16 Part I How to Communicate in Writing
Whether writing an e-mail, profile, report or speech, professional writers base their approach
on how the factors of goal and audience intersect. Thinking this way may mean spending more
time up front than youre used to. However, you save the time that you might otherwise spend
floundering around for what to say and how to say it. Moreover, if you plan first, your results are
so much betterimmediatelythat you wont begrudge the thinking time.
But why does even a simple e-mail merit such thought?
Perhaps youve wished you could un-click Send after delivering one of these:
a carelessly written message to a superior or colleague that is forwarded right up the
company ladder
an embarrassing private e-mail to a friend that was widely circulated
a badly executed cover letter that showed up on the Internet as a laughable
example
a message meant for one person that mistakenly reached a whole group, or someone
who particularly should not have seen it, like a competitor
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15WRITE TO ACCOMPLISH GOALS2Communication is a skilKiyokoSlagleis
油
15
WRITE TO
ACCOMPLISH GOALS2
Communication is a skill you can learn. Its like riding a
bicycle or typing. If youre willing to work at it, you can rap-
idly improve the quality of every part of your life.
Richard Branson, founder, Virgin Group
Yes, its how to get things done, open doors and connect with people and immediate opportunities. But effective writing
does far more than accomplish the goal of the moment: Its a
powerful tool for achieving your long-range ambitions, a tool
to use consciously.
From e-mails to proposals to blogs to r辿sum辿s, every mes-
sage offers a chance to build toward your future. The better
your writing, the more you succeed. Writing gives you one of
the best ways to showcase your strengths and demonstrate your
value. In the digital age its a key tool for building and sustaining good relationships.
This chapter gives you a framework for planning all your documents and making the
right decisions about content, structure and style.
HOW AND WHY TO PLAN YOUR MESSAGES
Successful writers dont just plunge into any written communicationfirst, they plan. And
always, they begin with two questions that guide them through every decision.
Question 1: Whats my goal? What do I want?
Question 2: Whoexactlyis the audience: the person or group Im writing to?
When you define your goal and consider your reader, it becomes much easier to figure
out the contentthe facts, ideas or arguments that will produce the results you want. And
when you systematically determine content, organizing your message becomes a more natu-
ral process. So does choosing the right language and tone.
LEARN HOW TO . . .
View writing as a strategic tool
Communicate based on goals
Frame messages for your
audiences
Manage differences in
perspective
Write to groups, gatekeepers
and the universe
Do
no
t c
op
y p
os
t o
r d
ist
rib
ute
16 Part I How to Communicate in Writing
Whether writing an e-mail, profile, report or speech, professional writers base their approach
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