Introducing AdSparx Dynamic Ad Insertion Platform
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AdSparx DAI Platform is a server side, dynamic Ad Insertion solution for Live, Linear and Video On demand streams operating on HLS, DASH and Smooth Streaming protocols. AdSparx detects TV Commercial breaks and replaces them with dynamic, user-targeted, buffer-free Video Ads from VAST compliant programmatic demand platforms
Introducing AdSparx Dynamic Ad Insertion Platform
- 2. Dynamic, in-stream Video Ad technology Cloud-based Ad Technology for Live TV and VoD Dynamically detect broadcast TV mid-rolls Also supports stream with or without Ad markers Delivers user-targeted, bu鍖er-free Mid Rolls Supports HLS, DASH and Smooth Protocols Truly multi-screen Platform works for all Internet connected devices Reports & In-depth Analytics * * AdSparx owned Patent US #9,027,052 (c) Copyright AdSparx USA Inc
- 3. Ad Monetization Dynamic broadcast Ad detection In-stream, user-targeted Ad insertion Integration with 3rd party Ad networks Engagement & UX Seamless, buffer-free end-user experience Interactive Multiscreen support Low time-to-market Quick & Easy setup Analytics Comprehensive reports & In-depth analytics Real-time campaign, content performance & Usage monitoring Publisher side Platform Comprehensive Platform for maximizing revenue for Video Publishers Ad Monetization. High Quality Experience. Analytics All data with respect to Ad breaks, impressions, VAST Quartiles, consumption, are available as APIs from AdSparx System (c) Copyright AdSparx USA Inc
- 4. CDN AdSparx Work鍖ow 3rd Party Demand Pla.orms Ad delivery Module Security & Tokeniza3on Reports & Analy3cs Dynamic Ad Inser3on Mid Roll Detec3on HLS MPEG DASH AdSparx SDK for VAST Content Pro鍖le detec3on + Ad transcoder CLOUD MANIFEST LIVE CONTENT VIDEO-ON- DEMAND ADSPARX DAI SYSTEM ON CLOUD HLS, DASH (c) Copyright AdSparx USA Inc
- 5. HLS & DASH Ad Insertion features All Modules are Micro-services > Accessible as HTTP APIs > Can be located anywhere geographically, closer to the user-base > Horizontally scalable system; stateless > Web-based UI to control features Two services that need to scale with increasing user requests > Both are horizontally scalable > Both uses CDN to front all user-requests TV Commercial detection Module > Uses SCTE-35, ID3 or any custom marker (in-band or out-band) > Can be used to communicate markers in HLS to DASH and Smooth Streams > In absence of any Ad markers, AdSparx uses proprietary commercial detection algorithms (c) Copyright AdSparx USA Inc
- 6. ADSPARX DAI SYSTEM ON CLOUD Smooth Streams DAI Cloud CDN SS HDS 3rd Party Demand Pla.orms Features for DAI in Smooth Streams Similar Micro-services architecture Horizontally scalable system; uses CDN for end-user communication Content Dynamic Ads Content, Manifest (c) Copyright AdSparx USA Inc
- 7. DAI features Dynamic Ad Insertion ≒ Agnostic of Content format, CDN, Encoders and Devices ≒ Does not require multiple periods support in DASH ≒ System can be integrated easily into any work鍖ow ≒ Integrated with USP ; can be integrated with any DRM system Integration (2 easy steps) ≒ Publishers CDN URL is entered in AdSparx System; AdSparx auto-generated URL is entered in Publishers CMS interface ≒ VAST Compliance integration: For iOS, Android, Web (Flash+HTML5), Roku and Fire TV devices, AdSparx SDK can be integrated with players AdSparx Analytics data & information is available using custom APIs (c) Copyright AdSparx USA Inc
- 8. User Information ≒ Unique User id ≒ Device family ≒ Platform ≒ Location ≒ Browser history ≒ Content requested ≒ Past viewing information ≒ Duration of viewing Content Information ≒ Content type / genre ≒ Content context (Meta, EPG, etc) ≒ Prime time slots Ad Metrics Information ≒ Ad Slot duration ≒ Individual Ads duration ≒ Ad Campaign priority ≒ User frequency capping ≒ Daily limit ≒ Campaign duration ≒ CPM Data available with AdSparx Analytics System AdSparx Analytics System (c) Copyright AdSparx USA Inc
- 9. Maximize Inventory supply with user-targeted Mid Rolls High Quality, bu鍖er-free, seamless TV-like experience with smooth switching between Ad and Content Integrate 3rd party Ad Networks and Exchanges Achieve 100% 鍖ll rates VAST Compatible Do your own Ad sales control sales of Ad inventory - No loss of Ad revenue due to Ad blockers Reports and In-depth analytics content, campaign performance and audience measurement Privately hosted Marketplace for Publishers AdSparx Customer Value Proposition (c) Copyright AdSparx USA Inc
- 10. Customers & Partners OTT Platforms & TV Networks Partners & System Integrators (c) Copyright AdSparx USA Inc
- 11. Thanks. Kunal Lagwankar CEO & Co-founder (c) Copyright AdSparx USA Inc