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Chindi: Introduction

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Tanushri Shukla
Tanushri Shukla

Chindi employs under-privileged women to knit and crochet things with textile waste. Every piece is one of a kind, glitchy, patchy and handmade with love!

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Chindi employs women from slums in Mumbai to knit, crochet and sew textile waste into fun little products. Every piece is one of a kind, glitchy, patchy and handmade with love! www.facebook.com/chindichindi
SOME OF OUR PRODUCTS homeware & accessories
THE CHINDI STORY ¡°Chindi¡± is a colloquial term used by tailors and textile factories for scrap fabric left over after production. It is also a slang Hindi term to mean miserly or stingy. We reclaim ¡°chindi¡± as a positive, mindful life philosophy!
THE CHINDI STORY Chindi is a labour of love, combining our passions for knitting, crochet, recycling and design. It aims to promote knitting and crocheting as urban handicrafts, not just something your grandmother once did! It is also an income-generating avenue for women.
THE CHINDI STORY It has evolved into a social enterprise that supports the women of a slum in Mankhurd, Mumbai We are also soon to establish a unit in Dharavi, Mumbai, in partnership with CORP [www.corpindia.org]
WANT TO HELP? We seek to partner with textile production units and factories to provide us with their sorted, cotton chindi waste We request fashion houses for a gratis donation of their cotton chindi to ethically dispose it off, recycle it, support our women¡¯s communities and reduce their own textile waste, in exchange for co-branding of all products made using their material We encourage partnerships with NGOs working with women, the aged and the disabled, who would like to make Chindi products as an income-generation activity We pay all our women fairly per piece and aim to support the development of their communities with our profits
WHO WE ARE Diti Kotecha | www.ditikotecha.com Diti is an independent branding expert, graphic designer and photographer who has worked with several NGOs and social enterprises. At Chindi, she is the Chief Crochet Officer and focuses on training and product design. Tanushri Shukla | www.tanushrishukla.com Tanu is a digital product manager with an NYC-based startup. She has experience in digital strategy and branding for start-ups and publishing houses. At Chindi, she is the Chief Knitting Officer and focuses on training, product design and behind-the-scenes management.
GET IN TOUCH! Diti: +91 9870148281 diti.kotecha@gmail.com www.ditikotecha.com Tanu: +91 9769663363 tanushris@gmail.com www.tanushrishukla.com Chindi: hello@chindi.in

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Chindi: Introduction

  • 1. Chindi employs women from slums in Mumbai to knit, crochet and sew textile waste into fun little products. Every piece is one of a kind, glitchy, patchy and handmade with love! www.facebook.com/chindichindi
  • 2. SOME OF OUR PRODUCTS homeware & accessories
  • 3. THE CHINDI STORY ¡°Chindi¡± is a colloquial term used by tailors and textile factories for scrap fabric left over after production. It is also a slang Hindi term to mean miserly or stingy. We reclaim ¡°chindi¡± as a positive, mindful life philosophy!
  • 4. THE CHINDI STORY Chindi is a labour of love, combining our passions for knitting, crochet, recycling and design. It aims to promote knitting and crocheting as urban handicrafts, not just something your grandmother once did! It is also an income-generating avenue for women.
  • 5. THE CHINDI STORY It has evolved into a social enterprise that supports the women of a slum in Mankhurd, Mumbai We are also soon to establish a unit in Dharavi, Mumbai, in partnership with CORP [www.corpindia.org]
  • 6. WANT TO HELP? We seek to partner with textile production units and factories to provide us with their sorted, cotton chindi waste We request fashion houses for a gratis donation of their cotton chindi to ethically dispose it off, recycle it, support our women¡¯s communities and reduce their own textile waste, in exchange for co-branding of all products made using their material We encourage partnerships with NGOs working with women, the aged and the disabled, who would like to make Chindi products as an income-generation activity We pay all our women fairly per piece and aim to support the development of their communities with our profits
  • 7. WHO WE ARE Diti Kotecha | www.ditikotecha.com Diti is an independent branding expert, graphic designer and photographer who has worked with several NGOs and social enterprises. At Chindi, she is the Chief Crochet Officer and focuses on training and product design. Tanushri Shukla | www.tanushrishukla.com Tanu is a digital product manager with an NYC-based startup. She has experience in digital strategy and branding for start-ups and publishing houses. At Chindi, she is the Chief Knitting Officer and focuses on training, product design and behind-the-scenes management.
  • 8. GET IN TOUCH! Diti: +91 9870148281 diti.kotecha@gmail.com www.ditikotecha.com Tanu: +91 9769663363 tanushris@gmail.com www.tanushrishukla.com Chindi: hello@chindi.in