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Buyer personas are profiles created to understand and sympathize with customers. They help businesses identify and understand the essential requirements of customers to create products that bring value to their lives. A buyer persona is a fictional representation of your ideal customer that is based on real data about customer demographics, behaviors and goals.

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Product Management And Marketing: Personas
Introduction
Introduction: What Is A Buyer Persona? To understand and sympathize with customers a profile is created and that profile is referred to as ¡°buyer persona¡±. A business has to create products that bring value in their customers lives and to make this happen, it¡¯s of utmost importance to first identify and understand the essential requirements of the customer.
Introduction

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Introduction

  • 3. Introduction: What Is A Buyer Persona? To understand and sympathize with customers a profile is created and that profile is referred to as ¡°buyer persona¡±. A business has to create products that bring value in their customers lives and to make this happen, it¡¯s of utmost importance to first identify and understand the essential requirements of the customer.