This document introduces Qololo, an online platform that aims to empower artists by connecting them with customers and allowing them to sell their original artwork as products. It notes that while there are many artworks available overseas, the prices are often too high for customers in Indonesia. It also states that Indonesia has over 30,000 active artists online. The document outlines how Qololo works, allowing artists to upload their designs which are then converted into products that can be purchased. It aims to help artists build their own e-commerce presence and earn more money while also helping brands connect with customers.