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Shezan
The visit and analysis of the whole company.
Shezan private Limited company a joint venture of Shah Nawaz Group of
Pakistan Alliance.
Incorporated in 13 May 1964 and has variety of juices, squashes, jams,
pickles and preserves from fruits.
competitors.
Provide the faculties.
Problems they are facing.
Major demand of the customers.
EXECUTIVE
SUMMARY
Organizational
HISTORY
In-cooperated on May 13, 1964, as a private limited
company.
Uses the name and trademark Shezan.
Joint venture of Shah Nawaz Group of Pakistan and
Alliance Industrial Development of USA in 1964
In 1971, Shah Nawaz purchased all the shares of Alliance
Industrial Development Cooperation.
From 52 years this company was existing and have 15-20 million
per year sale
COMPANYS
OBJECTIVES
Provide the quality fruit juices.
Invest in the Established projects and new
projects
Become a leading company in beverages
industry.
Provide quality fruit and vegetables products.
VISION
STATEMENT
 To be known as leader of quality products in the region. Dedication to
quality is a way of life at our company.
 In its activities the company will pursue goals aimed at the
achievement of profitable business .
 these results will be derived from the dedicated efforts of each
employee in conjunction with supportive participation from
management at all levels of the company .
 To pay its role in the economic development of the country and to
enhance quality of life of its people
MISSION
STATEMENT
Our mission is to provide the highest quality fruit.
Vegetable related juices and products to retail and
food services customers.
Maintaining a tradition of pride in our products,
growth through innovation.
Integrity in the management of our business and
commitment to team management and quality
improvement process.
 The economy
 Technology
 Laws and regulations
 Demographics
 Social issues
 Natural environment
Macro Environment
 According to Pakistan worker law we treated our
employees.
 permanent employees are given medical facilities,
every type of rents.
 Employees are given shifts 5% of whole profit of firm
is given to employees every year.
Laws and regulations
for employees
 Excellent work setting
 Encouraging environment
 Pays and incentives are good
 Constant grooming of technical skills
Job satisfaction
 Competitors
 New entrants
 Substitutes and complements
 Suppliers
 customers
Micro Environment
 Nestle juices
 Shangri-La ketchup
 Pickles
 There own variety of juices like all pure, slimpack etc.
 Jams
 Squash
Substitutes
Substitutes and
complements
Complements
 Zakat packages in Ramzan
 We provide our products to our employees at cost price
 Shezan is the only brand who is supplying Ready to cook food like alu palak ,
chicken karahi, koftay etc to Pakistan Army
 We have many of the suppliers few are
 Shell is a supplier of diesel, petrol, furnace oil(32 years it been
supplier of shezan)
 Packages provide tetra- pack
 Riaz bottler provides us bottles
 Toyota, Suzuki provide us delivery cars
Suppliers
 Environmental scanning
 Scenario development
 Forecasting
 Benchmarking
Environmental
analysis
 Economic stability like protesting etc
 Unnecessary taxes
 Fluctuating inflation
 New entrants
 Nestle
Strategies to overcome any
threat in environment
Organization environment
Strategies to overcome any exploit
opportunity in the environment.
Switching cost
Customers
 Strengths
 Weakness
 Opportunities
 threats
SWOT Analysis
 No real political influence on organizations performance
 rules and regulation
 Economic factors
 Improved and efficient production techniques
 Addressing the social issues as well
PESTLE
Analysis
 Strategic
 Tactical
 operational
planning
Organizational
structure
 From all above information we have concluded that Shezan
company has grip on its overall environment.
They also check their overall organizational performance
that they have achieve their goals or not.
With checking the eternal environment they also have
control on their internal environment.
Conclusion
 They to make new strategies to compete with their competitor like
Nestle.
 They have large capital so they should spend more money for
promotions.
 There must be more decentralized approach especially in
departments like sales and production
 They must look for more innovation and seize upon the opportunities
to add valued products to their product line.
 Must constantly polish their religious image in the minds of
consumers as its very important in country like Pakistan.
 They can do it through promotion as once
Recommendations
INTRODUCTION
INTRODUCTION

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INTRODUCTION

  • 2. The visit and analysis of the whole company. Shezan private Limited company a joint venture of Shah Nawaz Group of Pakistan Alliance. Incorporated in 13 May 1964 and has variety of juices, squashes, jams, pickles and preserves from fruits. competitors. Provide the faculties. Problems they are facing. Major demand of the customers. EXECUTIVE SUMMARY
  • 3. Organizational HISTORY In-cooperated on May 13, 1964, as a private limited company. Uses the name and trademark Shezan. Joint venture of Shah Nawaz Group of Pakistan and Alliance Industrial Development of USA in 1964 In 1971, Shah Nawaz purchased all the shares of Alliance Industrial Development Cooperation. From 52 years this company was existing and have 15-20 million per year sale
  • 4. COMPANYS OBJECTIVES Provide the quality fruit juices. Invest in the Established projects and new projects Become a leading company in beverages industry. Provide quality fruit and vegetables products.
  • 5. VISION STATEMENT To be known as leader of quality products in the region. Dedication to quality is a way of life at our company. In its activities the company will pursue goals aimed at the achievement of profitable business . these results will be derived from the dedicated efforts of each employee in conjunction with supportive participation from management at all levels of the company . To pay its role in the economic development of the country and to enhance quality of life of its people
  • 6. MISSION STATEMENT Our mission is to provide the highest quality fruit. Vegetable related juices and products to retail and food services customers. Maintaining a tradition of pride in our products, growth through innovation. Integrity in the management of our business and commitment to team management and quality improvement process.
  • 7. The economy Technology Laws and regulations Demographics Social issues Natural environment Macro Environment
  • 8. According to Pakistan worker law we treated our employees. permanent employees are given medical facilities, every type of rents. Employees are given shifts 5% of whole profit of firm is given to employees every year. Laws and regulations for employees
  • 9. Excellent work setting Encouraging environment Pays and incentives are good Constant grooming of technical skills Job satisfaction
  • 10. Competitors New entrants Substitutes and complements Suppliers customers Micro Environment
  • 11. Nestle juices Shangri-La ketchup Pickles There own variety of juices like all pure, slimpack etc. Jams Squash Substitutes Substitutes and complements
  • 12. Complements Zakat packages in Ramzan We provide our products to our employees at cost price Shezan is the only brand who is supplying Ready to cook food like alu palak , chicken karahi, koftay etc to Pakistan Army
  • 13. We have many of the suppliers few are Shell is a supplier of diesel, petrol, furnace oil(32 years it been supplier of shezan) Packages provide tetra- pack Riaz bottler provides us bottles Toyota, Suzuki provide us delivery cars Suppliers
  • 14. Environmental scanning Scenario development Forecasting Benchmarking Environmental analysis
  • 15. Economic stability like protesting etc Unnecessary taxes Fluctuating inflation New entrants Nestle Strategies to overcome any threat in environment
  • 16. Organization environment Strategies to overcome any exploit opportunity in the environment. Switching cost Customers
  • 17. Strengths Weakness Opportunities threats SWOT Analysis
  • 18. No real political influence on organizations performance rules and regulation Economic factors Improved and efficient production techniques Addressing the social issues as well PESTLE Analysis
  • 19. Strategic Tactical operational planning
  • 21. From all above information we have concluded that Shezan company has grip on its overall environment. They also check their overall organizational performance that they have achieve their goals or not. With checking the eternal environment they also have control on their internal environment. Conclusion
  • 22. They to make new strategies to compete with their competitor like Nestle. They have large capital so they should spend more money for promotions. There must be more decentralized approach especially in departments like sales and production They must look for more innovation and seize upon the opportunities to add valued products to their product line. Must constantly polish their religious image in the minds of consumers as its very important in country like Pakistan. They can do it through promotion as once Recommendations