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Introduction and overview - SCLOA

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This document discusses key concepts in social and cultural psychology including principles, methods, topics, theories, ethics, and learning outcomes. It covers several important theories like attribution theory, social identity theory, social learning theory. It describes common research methods used such as experiments, observation studies, and case studies. Key topics examined are attribution, social identity, social representation, stereotyping, and cultural norms. The document also outlines learning outcomes and their application to explain real-world behaviors and situations.

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1Laura Swash, Feb 2014
SCLOA Principles Methods Topics Theories Ethics LearningOutcomes Laura Swash, Feb 2014 2
Principles Laura Swash, Feb 2014 3
Laura Swash, Feb 2014 4 Principles
Laura Swash, Feb 2014 5 Principles
Laura Swash, Feb 2014 6 Principles
Methods* Human beings are social animals and have a basic need to belong Culture influences behaviour Humans are social animals and have a social self Peoples views of the world are resistant to change Experiments: Asch (1956, and others) on conformity. Overt participant observation: ethnographic studies, such as Margaret Meads Case study : Lovell and Lee on bullying is an example. Covert participant observation, for example Festinger et al. *Note that these methods can be interchangeable I am just showing a strong link between principle and method.Laura Swash, Feb 2014 7
Topics WHAT WE DO: Attribution, social identity, social representation, stereotyping THE WIDER CONTEXT: Cultural norms, cultural dimensions WHY WE DO IT: Social Learning, Social Influence: compliance and conformity Laura Swash, Feb 2014 8
Main theories Attribution theory we need to explain why. Social identity theory us and them Social learning theory copying role models Attribution Actor-Observer effect FAE situational/dispositional factors SSB and modesty bias Social categorization: in-group/out- group Self-esteem boosted by in- group membership Social representations (cognitive schema) Stereotyping Children especially learn by imitation Applied to TV and video game violence Difficult to be sure, because of extraneous variables and vicarious learning Laura Swash, Feb 2014 9
Main theories Social influence compliance and conformity Cultural norms and dimensions the bigger picture Compliance as result of direct pressure Conformity as a result of indirect pressure Cultural factors and conformity Cultural norms emic and etic approaches Cultural dimensions, based on values and norms. Individualism/ collectivism Confucian work dynamism Laura Swash, Feb 2014 10
Ethics Informed consent and right to withdraw yet many of the studies use covert participant observation, so this is not possible. Psychological Stress when put in a difficult situation through role play (see Zimbardos prison experiment) Deception not being told the whole truth in the informed consent. Laura Swash, Feb 2014 11
Learning outcomes Levels 1 & 2 (SAQs) Outline principles that define the sociocultural level of analysis Explain how principles that define the sociocultural level of analysis may be demonstrated in research Describe the role of situational and dispositional factors in explaining behaviour. Explain the formation of stereotypes and their effect on behaviour. Explain social learning theory, making reference to two relevant studies. Define the terms culture and cultural norms. Using one or more examples, explain emic and etic concepts. 12Laura Swash, Feb 2014
Learning Outcomes Level 3 (ERQs) Discuss how and why particular research methods are used at the sociocultural level of analysis Discuss ethical considerations related to research studies at the sociocultural level of analysis Discuss two errors in attributions Evaluate social identity theory, making reference to relevant studies. Discuss the use of compliance techniques Evaluate research on conformity to group norms Discuss factors influencing conformity Examine the role of two cultural dimensions on behaviour Laura Swash, Feb 2014 13
Application of what you know use it to make an argument Particular research methods relevant to the principles The role of situational and dispositional factors attribution error in different real-life situations Evaluate social identity theory intergroup relationships and sports fans Explain the formation of stereotypes and their effect gender stereotypes and illusory correlation Explain social learning theory the controversy over violent video games, mirroring the earlier debate about TV violence and children. Discuss the use of compliance techniques apply to selling, charity fundraising Evaluate research on conformity to group norms issues of validity and reliability, participant expectations Discuss factors influencing conformity why do some conform and others not? Examine the role of two cultural dimensions on behaviour controversy over ecological fallacy does culture have the strong effect we think? Laura Swash, Feb 2014 14
Do you have questions? 15Laura Swash, Feb 2014

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Introduction and overview - SCLOA

  • 4. Laura Swash, Feb 2014 4 Principles
  • 5. Laura Swash, Feb 2014 5 Principles
  • 6. Laura Swash, Feb 2014 6 Principles
  • 7. Methods* Human beings are social animals and have a basic need to belong Culture influences behaviour Humans are social animals and have a social self Peoples views of the world are resistant to change Experiments: Asch (1956, and others) on conformity. Overt participant observation: ethnographic studies, such as Margaret Meads Case study : Lovell and Lee on bullying is an example. Covert participant observation, for example Festinger et al. *Note that these methods can be interchangeable I am just showing a strong link between principle and method.Laura Swash, Feb 2014 7
  • 8. Topics WHAT WE DO: Attribution, social identity, social representation, stereotyping THE WIDER CONTEXT: Cultural norms, cultural dimensions WHY WE DO IT: Social Learning, Social Influence: compliance and conformity Laura Swash, Feb 2014 8
  • 9. Main theories Attribution theory we need to explain why. Social identity theory us and them Social learning theory copying role models Attribution Actor-Observer effect FAE situational/dispositional factors SSB and modesty bias Social categorization: in-group/out- group Self-esteem boosted by in- group membership Social representations (cognitive schema) Stereotyping Children especially learn by imitation Applied to TV and video game violence Difficult to be sure, because of extraneous variables and vicarious learning Laura Swash, Feb 2014 9
  • 10. Main theories Social influence compliance and conformity Cultural norms and dimensions the bigger picture Compliance as result of direct pressure Conformity as a result of indirect pressure Cultural factors and conformity Cultural norms emic and etic approaches Cultural dimensions, based on values and norms. Individualism/ collectivism Confucian work dynamism Laura Swash, Feb 2014 10
  • 11. Ethics Informed consent and right to withdraw yet many of the studies use covert participant observation, so this is not possible. Psychological Stress when put in a difficult situation through role play (see Zimbardos prison experiment) Deception not being told the whole truth in the informed consent. Laura Swash, Feb 2014 11
  • 12. Learning outcomes Levels 1 & 2 (SAQs) Outline principles that define the sociocultural level of analysis Explain how principles that define the sociocultural level of analysis may be demonstrated in research Describe the role of situational and dispositional factors in explaining behaviour. Explain the formation of stereotypes and their effect on behaviour. Explain social learning theory, making reference to two relevant studies. Define the terms culture and cultural norms. Using one or more examples, explain emic and etic concepts. 12Laura Swash, Feb 2014
  • 13. Learning Outcomes Level 3 (ERQs) Discuss how and why particular research methods are used at the sociocultural level of analysis Discuss ethical considerations related to research studies at the sociocultural level of analysis Discuss two errors in attributions Evaluate social identity theory, making reference to relevant studies. Discuss the use of compliance techniques Evaluate research on conformity to group norms Discuss factors influencing conformity Examine the role of two cultural dimensions on behaviour Laura Swash, Feb 2014 13
  • 14. Application of what you know use it to make an argument Particular research methods relevant to the principles The role of situational and dispositional factors attribution error in different real-life situations Evaluate social identity theory intergroup relationships and sports fans Explain the formation of stereotypes and their effect gender stereotypes and illusory correlation Explain social learning theory the controversy over violent video games, mirroring the earlier debate about TV violence and children. Discuss the use of compliance techniques apply to selling, charity fundraising Evaluate research on conformity to group norms issues of validity and reliability, participant expectations Discuss factors influencing conformity why do some conform and others not? Examine the role of two cultural dimensions on behaviour controversy over ecological fallacy does culture have the strong effect we think? Laura Swash, Feb 2014 14
  • 15. Do you have questions? 15Laura Swash, Feb 2014

Editor's Notes

  • #2: CLOA linkshttp://blogs.pamojaeducation.com/psychology?s=CLOA unpacking an SAQ at CLOA.http://blogs.scientificamerican.com/observations/2011/08/04/4-things-most-people-get-wrong-about-memory/ link as well to example of gorilla suit experiment.http://www.theinvisiblegorilla.com/videos.htmlChabris and Simons videoshttp://blogs.pamojaeducation.com/psychology/2013/12/06/mnemonic-techniques/http://blogs.pamojaeducation.com/psychology/2013/08/16/946/http://blogs.pamojaeducation.com/psychology/2012/06/15/principles-of-the-cloa-2/http://www.salon.com/2012/04/21/near_death_explained/
  • #3: Explain that principles, methods, topics, theories,etc. are all interconnected. Like a spiders web.
  • #4: Draw out the links to the BLOA and SCLOA.
  • #10: You must know these AND the critiques of them thoroughly.
  • #11: You must know these AND the critiques of them thoroughly.
  • #13: Remember these could also begin Describe, define, state, distinguish, analyse, apply. And also remember that any of the other LOs could have a L1 or L2 command term and be used for an SAQ.
  • #15: And always, always, always remember the Command terms and how to use them.