�ݺ�ߣ

©HPISchoolofDesignThinking
Design Thinking:
Unleashing the creative power of teams

HPI
Hasso Plattner Institute
 Privately financed institute
 Founded in 1998
 Faculty of Digital Engineering with
University of Potsdam
 June 2017 opening of HPI branch in New York
 Focus: IT Systems Engineering
 13 departments
 ~500 students: BA, MA, PhD
 PhD Program in Haifa,
Cape Town, Nanjing

Design Thinking
at Hasso Plattner Institute
 160 students, 70 disciplines, 65 universities
and 15 nationalities
 Coaching team: 50 professors and
assistants from various disciplines
 11.000 Professionals running through Design
Thinking training by us since 2003
 2000 m², 5 floors with work-, share-,
prototype-, lounge-spaces and workshops

d.school
of Design Stanford
 Founded 2005 at Stanford University, CA
 Driven by Mechanical Engineering-,
Computer Science-, Industrial Design-
and Business-Department
 Different courses each quarter
 Innovation driven
 Open to all Stanford students
 ~600 students Prof. David Kelley
Faculty Director d.school
Prof. Larry Leifer
Professor for Mechanical
Engineering at Center for
Design Research
Prof.Terry Winograd
Prof. Emeritus of Computer Science
George Kembel
Co-founder and former Director d.school
Prof. Hasso Plattner
Sarah Stein Greenberg
Executive Director d.school
Prof. Bernie Roth
Academic Director d.school

HPI School of
Design Thinking
 Founded in May 2007 at HPI, Potsdam
 A one-year supplementary study
 Innovation driven
 Open to all disciplines/universities
 Two semester course (Basic Track & Advanced Track)
 Instruction language: English
 160 students, 70 disciplines, 65 universities and 15 nationalities
 Coaching team: 50 professors and assistants from
various disciplines

HPI D-School
Faculty & Staff

HPI D-School
Coaching Team

Focus: human needs

3 Core elements

©HPISchoolofDesignThinking©HPISchoolofDesignThinking
Multidisciplinary
teams
 160 students, 70 disciplines, 60 universities and 20 nationalities
 Coaching team: 50 professors and assistants from various disciplines

Iterative process

©HPISchoolofDesignThinking©HPISchoolofDesignThinking©HPISchoolofDesignThinking
Variable space
 Modular team spaces with tailor-made furniture
 2000 m², 5 floors with work-, share-, prototype-, lounge spaces and workshops

The
principles
 Stay focused on topic
 Encourage wild ideas
 One conversation at a time
 Defer judgement
 Be visual
 Go for quantity
 Build on the ideas of others
 Fail early and often

Course structure
 First track: 40 students
 Basic track: 80 students
 Advanced track: 40 students

Global Design Thinking Week
Introductory Course to Design
Thinking in Cooperation with the
Global Design Thinking Alliance
In a one-week program,
interdisciplinary teams develop
innovative ideas for complex
problems together with a project
partner two times a year.

Basic Track
Winter Term 2019/20
Partner-Projects
Student
Projects
Legal Expense
Insurance Terms 2.0
Digital
Strategy
Regional
Health Industry
Diversity
Scouts
Urban
Greenspace in
Communities
Museum entrance
experience
DIY
Community
Garage
Music school
for the Digital
Generation

Advanced Track
Summer Term 2019/20
Partner-Projects
Student
Projects
Customer
Operational
Experience
Recruiting process
reconsidered
Leveraging
Innovation
Eco-System
OpenLab: Science
meets civil society
The Dao
Investment Experience

Student Education (Selection)
Project Partners

Innovation workshop for butchers
Challenge: „Redesign the sales approach
of meat shop owners in a world where grocery
shoppers are all about one-
stop convenience stores.“
 Problem: Image loss, shortage of
young professionals, displacement by
discount store
 Idea: Two-day inspirational tour to connect
connects butchers to the most avant-garde
makers in the meat business
 Takes place in Berlin, Kopenhagen,
Amsterdam
 http://www.trueffeljagd.org/
Trüffeljagd
STUDENT
PROJECT
/ FOOD

Digital Piggybank for kids
Challenge: “Design an financial planning
experience for children that helps them to
manage money responsibly“
 It is a fun way to learn how to deal with
money and start saving
 Through setting up and realizing personal
saving goals, kids can feel and act
independently
 Educational assistance for parents by giving
a frame for more independence and freedom
to decide about their own money
 http://www.mypiggy.de
MyPiggy
STUDENT
PROJECT
/ FINANCE

STUDENT
PROJECT
/ HEALTHCARE
Prevention of infectious diseases
Family vaccination-app
Challenge: “How might we enable parents and
physicians to prevent the spread of infectious
diseases in children?”
Vaccination schemes, member profiles,
remembering & push messages

Heimathaube
Emergency beds for dementia patients
Challenge: “Improve the experience of and the
interaction with elder and dementia patients
in the Charité emergency department.”
<
STUDENT
PROJECT
/ HEALTHCARE

STUDENT
PROJECT
/ LOGISTICS
bring.buddy
A social delivery service
Challenge: “Improve the consumer goods
supply chain to the inner cities of the future
assuming that no cars are allowed to drive.”
 bring.buddy combines commuting-routes
information of participants with mobile
tracking technology.
 DHL Sweden launched the delivery concept
under the name “myways” in early 2012.
 www.myways.com

STUDENT
PROJECT
/ RETAIL
Refresh cleaning
Turning dust and smell into bio-degradable jelly
Challenge: “Redesign the vacuum
cleaning experience.“
 Absorbing mini tab bounds dust, bad smell
and liquids into a jelly-brick within seconds.
The compact and hygienic brick can easily
be thrown into the garbage bin or even be
used as a water reservoir for a flowerpot.
 www.crooser.de

Airport security control
Challenge: “How might we assure the security
standards at passenger airports and increase
efficiency and convenience of passenger
handling during check-in at the same time?“
The „Flight Assistant Security Trolley“ (FAST)
creates a seemless process (replaces the former
boxes at the security check).
 Enables flight passengers a much easier way
through the security check.
The FAST
STUDENT
PROJECT
/ MOBILITY

Personal supply chain
Challenge: “Enhance personal supply chains for
chains for retail customers, regarding
convenience,
cost effectiveness and sustainability.”
 Virtual shopping environment that
simulates and enhances the shopping
experience in a supermarket.
 Urban layout concept for pick-up stations.
 Parts of the concept are realized in “real Drive”.
real,- Drive
STUDENT
PROJECT
/ LOGISTICS

Social innovation in rural health care
Challenge: "Improve the health care for
patients living in remote rural farming areas
in the Western Cape region.“
 Helps nurses who work in mobile clinics in
rural South Africa to monitor their patients
better and more conveniently.
 Helps patients to never miss their
treatment and makes the routes of
the nurses more efficient.
 www.summo.org
Summo
STUDENT
PROJECT
/ Healthcare

Entering a Library
Challenge: "Redesign the entrance
experience for today’s and tomorrow’s library
users.“
 Pain points: the cold, not welcomed
atmosphere, lack of coffee/food, people don’t
feel comfortable, lack of guidance, no
collaborative working space.
 Solution: conception and installation of
different activity zones that provides:
1) Intimacy, 2) Functionality, 3) Movability
Staatsbibliothek zu Berlin
STUDENT
PROJECT
/ SPACE

Professional
Education
 Methodological trainings (1-3 days)
 Innovation workshops to solve corporate
challenges (2-5 days)
 Supporting innovation projects (several months)
 Professional Track: 3 times 3 days

Professional
Education
Professional Track
3 modules, 9 days
Certification Programme
20 days
Leading Digital
Transformation and
Innovation
6 modules, 10 days
Open Course &
Customized Workshops
3 days and more

Open Courses
Intensive 3-day method workshops
for professionals in all fields, who are
required to solve complex problems
on a regular basis.
General method workshops as well as
project workshops for concrete issues
tailored to your specific company
needs.
Open Courses &

Certification
Programme
How you can teach innovation and
guide creative teams
The Certification Programme for
Design Thinking Coaches aims to
help people acquire the skills needed
to lead successful innovation teams
as well as to teach the methods and
mindsets of Design Thinking in 20
days over a 12-month period.

Professional
Track
Implementing Design Thinking in the
company culture and daily work:
 Tailored to needs in main organizational
areas: collaboration culture, innovation
processes and strategy implementation
 Intensive 3-months-program for executives
from all industries facing complex strategic
tasks (individuals & groups). 3 modules,
each with 3 on-campus days, supported by
in-between coaching in off-campus times

Leading Digital
Transformation
and Innovation
Unique, joint 3-month program of HPI and
Stanford University Center for Professional
Development that intensively covers the 3 core
challenges of digital transformation: technology,
innovation culture, and entrepreneurial thinking
on 10 days in 6 modules.

Professional Education (Selection)
Project Partners

Cooperations
Open Lab
Stockholm
Open Lab
Stockholm
d-school
Cape Town
Worldwide more and more new innovation
and training centers are emerging. The HPI
D-School Potsdam encourages and supports
the development of new Design Thinking
schools whenever possible and with
experienced Design Thinkers.

Events
D-Flect
d.confestival
Global
Design Thinking
WeeksOpen House
In different event formats, we discuss the
future of Design Thinking as well as the
implementation of the method in
organizations and educational institutions.
Our events foster the exchange between
students, professionals, researchers and the
public.

d.confestival 2017
10 years HPI School of Design Thinking
 International forum with presentations, panels, workshops
and activities
 For experts and innovators from management, education,
and research
 With 150 speakers, 350 companies
and 900 participants
// https://dconfestival.hpi.de/
// #dconfestival

BioThinking
Design Thinking in Biomedical Sciences. BioThinking
provides an open culture of scientific collaboration
which aims to inspire and improve
the students’ interdisciplinary skills.
 HPI D-School, Potsdam & BCRT/Charité, Berlin
2013-2018
 25 Professors, 75 PhD Candidates
COOPERATION
PROJECT
/ BIOMEDICAL
SCIENCES

HPDTRP
Design Thinking
research program
 Start 2008
 HPI Potsdam/Stanford University
 14 Research projects like: Impact by design, Visual
diagnostics for Design Thinking teams, Creative
spaces in innovation processes, Teleboard MED etc.
 30 researchers involved
 Teleboard

Creative spaces
in innovation
processes
 Objective: Understanding and measuring the
impact of innovative work-environments
Method: multi-method approach, including
longitudinal case studies (with four companies
including Bayer and Zalando)
 Outcome: identify, categorize, and prioritize
the spatial factors that shape organizational
innovation capacity building

 Objective: measuring team interaction
 Method: quantitative conversation analysis
 Close Cooperation with the Center for Design
Research (CDR) at Stanford University
 Outcome I: Instant feedback towards
high-performance team
 Outcome II: Enable mindfulness
of team work
Visual Diagnostics
for Design Thinking
Teams

Design Thinking in
corporations
thisisdesignthinking.net
 Presents Design Thinking related case studies.
 Editors and authors from universities from all over
the world (e.g. Stanford, HPI, Darden, CUC)
 Demonstrates the range of perspectives on
design thinking
 Curated by a team of research fellows
Study “Parts Without a Whole” (2015)
 HPI researchers examine the application of
Design Thinking in companies

HPI School of Entrepreneurship (E-
School)
Supports HPI students to found technology startups Provision of a coworking space
 Individual coachings and consultancy
 Pre-seed financing
 startup events such as Startup Bootcamp and workshops
 Lecture IT Entrepreneurship
 HPI Business Plan Competition
 Around 80 IT Systems Engineering Startups
 More than 800 jobs created
 More than 150 Mio. Euro venture capital collected

System 180:
die DT-Linie
 multifunctional tables and boards
ensure flexibility in the use of space
 light and mobile elements
 individually configurable
 ideal for brainstormings, discussions
or presentations
 DT-line supports the search
for innovations

HPI Design Thinking
2005
Design Thinking
goes global

HPI Design Thinking
2007
Design Thinking
goes global

HPI Design Thinking
Developed in association
with the HPI D-School
Design Thinking courses
Design Thinking
goes global

Design Academy
Bonn
Quartier der Zukunft
Berlin
Corporate D-School
Neuss
AppHaus
Heidelberg
Innovation Center
Troisdorf
Daimler Center
for Automotive
Information
Technology
Innovations
Berlin
Corporate
Design
Thinking
labs
IBM IX-Studios
Hamburg

Spin-offs &
Start-ups 2013

Spin-offs &
Start-ups 2014

Spin-offs &
Start-ups 2015

Spin-offs &
Start-ups 2019

Books we recommend

Our books

This presentation is subject to the sole rights of the HPI
School of Design Thinking, Potsdam. It is subject to
intellectual property rights, copyrights, and ancillary
copyrights. These documents may solely be used to
present the HPI School of Design Thinking and its
services. Further use of any kind is not allowed. All
rights of use of this concept remain explicitly with the
author. In particular, any private or third-party use is
prohibited without the consent of the HPI School of
Design Thinking and infringements will be prosecuted
according to civil and criminal law.
© HPI School of Design Thinking, Potsdam, 2018
School of Design Thinking
Campus Griebnitzsee
PO-Box 900460
14440 Potsdam, Germany
Phone: +49-331-5509-123
Fax: +49-331-5509-128
Email: office-d-school@hpi.de
www.hpi.de/d-school

�ݺ�ߣ

Introduction HPI School of Design Thinking

More Related Content

Introduction HPI School of Design Thinking