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Gwen Kelly
14 October 2015
Five Things To Know About
Image Area
Gwen Kelly2
Five Things To Know About Gwen Kelly
 Walmart Business Accomplishments 2006-2015
 Top Career Business Accomplishment
 Recent Career Portfolio
 American Family Insurance
 Wal-Mart Stores, Inc.
 Community Service
 Reputation
Number 1: Top 10 Business Accomplishments 2006-2015
 Drove favorable impression scores above competitive set (11) straight quarters
 Delivered targeted TV creative 2x above AA norm
 Delivered targeted in-store activations for Black History Month with 57% sales through
 Delivered category promotional demos achieving 59% cumulative lift over event cycle
 Executed multi-supplier experiential program (Essence Music Festival) with in-store
activation garnering 30% sales through
 Developed and executed launch of major corporate sponsorship program, PBS talk show
host Tavis Smileys museum exhibition America I AM
 Management of metrics and analysis of associate engagement at major Company
meetings.
 Year Beginning Meeting
 Shareholders Meeting
 Holiday Meeting
 Project management assignments on major internal business unit meeting teams.
 Office of Diversity (Celebration of Community, ARG Heritage Month Celebrations)
 Constituent Relations (National Urban League)
 Year Beginning Meeting
 Saturday Morning Meeting (segment producer)
 Development of strategy proposals for Shows and Events team.
 Faith and Family Marketing Strategy
 Project Blue Retailtainment Strategy
 Conceptualization of Multicultural Marketing Historical Retrospective for Walmart Museum
Gwen Kelly3
Number 2: Top Career Achievement
 Pullman Porter Initiative for American Family Insurance
 Illustration how a multicultural campaign extends marketing
efforts for key demographic audience and customer segment
Gwen Kelly4
Number 3: Career Portfolio
 Past 20+ years of career engaged in the multicultural marketing
sector for major MC advertising agencies and Fortune 500
companies: https://www.linkedin.com/pub/gwen-kelly/6/b62/3a8
 E, Morris Communications
 Wal-Mart Stores, Inc.
 Nabisco
 Burrell Communications Group
 Procter & Gamble
 Sears
 American Family Insurance
 Wal-Mart Stores, Inc.
Gwen Kelly5
Number 4: Community Service
 Since 2009, organized and personally financed for Northwest
Arkansas the celebration of Black Music Month, a national
observation established in 1979, Various activations included
over the past (7) years:
 2009: Night of Conversation with record industry icons Al Bell
and Lloyd Price
 2010: Film Screening: Waiting In The Wings
 2011: Gospel/Jazz Concert & Driving Miss DaisyThe
Musical
 2012: Soul Train Dance Party @ Fayetteville Square
 2013: Motown Salute @ Bentonville School District and
Bentonville First Friday
 2014: Film Festival At Northwest Arkansas Community
College
 2015: Kirk Whalum and Gospel According to Jazz Concert
Film Event
Gwen Kelly6
Number 5: Character & Reputation
Gwen Kelly7
What the C-suite (and others) say matters
Next Steps: How Can We Help?
 The formula to help stay in front of change!
Gwen Kelly8

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Introduction Powerpoint_Gwen Kelly

  • 1. Gwen Kelly 14 October 2015 Five Things To Know About Image Area
  • 2. Gwen Kelly2 Five Things To Know About Gwen Kelly Walmart Business Accomplishments 2006-2015 Top Career Business Accomplishment Recent Career Portfolio American Family Insurance Wal-Mart Stores, Inc. Community Service Reputation
  • 3. Number 1: Top 10 Business Accomplishments 2006-2015 Drove favorable impression scores above competitive set (11) straight quarters Delivered targeted TV creative 2x above AA norm Delivered targeted in-store activations for Black History Month with 57% sales through Delivered category promotional demos achieving 59% cumulative lift over event cycle Executed multi-supplier experiential program (Essence Music Festival) with in-store activation garnering 30% sales through Developed and executed launch of major corporate sponsorship program, PBS talk show host Tavis Smileys museum exhibition America I AM Management of metrics and analysis of associate engagement at major Company meetings. Year Beginning Meeting Shareholders Meeting Holiday Meeting Project management assignments on major internal business unit meeting teams. Office of Diversity (Celebration of Community, ARG Heritage Month Celebrations) Constituent Relations (National Urban League) Year Beginning Meeting Saturday Morning Meeting (segment producer) Development of strategy proposals for Shows and Events team. Faith and Family Marketing Strategy Project Blue Retailtainment Strategy Conceptualization of Multicultural Marketing Historical Retrospective for Walmart Museum Gwen Kelly3
  • 4. Number 2: Top Career Achievement Pullman Porter Initiative for American Family Insurance Illustration how a multicultural campaign extends marketing efforts for key demographic audience and customer segment Gwen Kelly4
  • 5. Number 3: Career Portfolio Past 20+ years of career engaged in the multicultural marketing sector for major MC advertising agencies and Fortune 500 companies: https://www.linkedin.com/pub/gwen-kelly/6/b62/3a8 E, Morris Communications Wal-Mart Stores, Inc. Nabisco Burrell Communications Group Procter & Gamble Sears American Family Insurance Wal-Mart Stores, Inc. Gwen Kelly5
  • 6. Number 4: Community Service Since 2009, organized and personally financed for Northwest Arkansas the celebration of Black Music Month, a national observation established in 1979, Various activations included over the past (7) years: 2009: Night of Conversation with record industry icons Al Bell and Lloyd Price 2010: Film Screening: Waiting In The Wings 2011: Gospel/Jazz Concert & Driving Miss DaisyThe Musical 2012: Soul Train Dance Party @ Fayetteville Square 2013: Motown Salute @ Bentonville School District and Bentonville First Friday 2014: Film Festival At Northwest Arkansas Community College 2015: Kirk Whalum and Gospel According to Jazz Concert Film Event Gwen Kelly6
  • 7. Number 5: Character & Reputation Gwen Kelly7 What the C-suite (and others) say matters
  • 8. Next Steps: How Can We Help? The formula to help stay in front of change! Gwen Kelly8