Gwen Kelly has over 20 years of experience in multicultural marketing for major companies. Some of her top accomplishments include driving favorable impression scores above competitors for 11 quarters at Walmart and developing their sponsorship of a PBS talk show. Her most notable career achievement was the Pullman Porter Initiative for American Family Insurance, which illustrated how a multicultural campaign can effectively target key audiences. In her community service, she has organized and funded celebrations of Black Music Month in Northwest Arkansas for the past 7 years through various events. Her reputation in the industry is strong, with positive feedback from C-suite executives and others about her character.
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Five Things To Know About Gwen Kelly
Walmart Business Accomplishments 2006-2015
Top Career Business Accomplishment
Recent Career Portfolio
American Family Insurance
Wal-Mart Stores, Inc.
Community Service
Reputation
3. Number 1: Top 10 Business Accomplishments 2006-2015
Drove favorable impression scores above competitive set (11) straight quarters
Delivered targeted TV creative 2x above AA norm
Delivered targeted in-store activations for Black History Month with 57% sales through
Delivered category promotional demos achieving 59% cumulative lift over event cycle
Executed multi-supplier experiential program (Essence Music Festival) with in-store
activation garnering 30% sales through
Developed and executed launch of major corporate sponsorship program, PBS talk show
host Tavis Smileys museum exhibition America I AM
Management of metrics and analysis of associate engagement at major Company
meetings.
Year Beginning Meeting
Shareholders Meeting
Holiday Meeting
Project management assignments on major internal business unit meeting teams.
Office of Diversity (Celebration of Community, ARG Heritage Month Celebrations)
Constituent Relations (National Urban League)
Year Beginning Meeting
Saturday Morning Meeting (segment producer)
Development of strategy proposals for Shows and Events team.
Faith and Family Marketing Strategy
Project Blue Retailtainment Strategy
Conceptualization of Multicultural Marketing Historical Retrospective for Walmart Museum
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4. Number 2: Top Career Achievement
Pullman Porter Initiative for American Family Insurance
Illustration how a multicultural campaign extends marketing
efforts for key demographic audience and customer segment
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5. Number 3: Career Portfolio
Past 20+ years of career engaged in the multicultural marketing
sector for major MC advertising agencies and Fortune 500
companies: https://www.linkedin.com/pub/gwen-kelly/6/b62/3a8
E, Morris Communications
Wal-Mart Stores, Inc.
Nabisco
Burrell Communications Group
Procter & Gamble
Sears
American Family Insurance
Wal-Mart Stores, Inc.
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6. Number 4: Community Service
Since 2009, organized and personally financed for Northwest
Arkansas the celebration of Black Music Month, a national
observation established in 1979, Various activations included
over the past (7) years:
2009: Night of Conversation with record industry icons Al Bell
and Lloyd Price
2010: Film Screening: Waiting In The Wings
2011: Gospel/Jazz Concert & Driving Miss DaisyThe
Musical
2012: Soul Train Dance Party @ Fayetteville Square
2013: Motown Salute @ Bentonville School District and
Bentonville First Friday
2014: Film Festival At Northwest Arkansas Community
College
2015: Kirk Whalum and Gospel According to Jazz Concert
Film Event
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7. Number 5: Character & Reputation
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What the C-suite (and others) say matters
8. Next Steps: How Can We Help?
The formula to help stay in front of change!
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