Introduction to Advertising
- 4. Product Executions Slice of Life
- 6. Product Executions Slice of Life
- 7. Product Executions Slice of Life Problem Solving
- 9. Product Executions Slice of Life Demonstration
- 10. Product Executions Slice of Life Problem Solving Demonstration
- 12. Product Executions Slice of Life Problem Solving News
- 13. Product Executions Slice of Life Problem Solving Demonstration News
- 15. Product Executions Slice of Life Problem Solving Demonstration Reason Why
- 16. Product Executions Slice of Life Problem Solving Demonstration News Reason Why
- 18. Product Executions Slice of Life Problem Solving Demonstration News Talking Head
- 19. Product Executions Slice of Life Problem Solving Demonstration News Reason Why Talking Head
- 21. Product Executions Slice of Life Problem Solving Demonstration News Reason Why Testimonial
- 22. Product Executions Slice of Life Problem Solving Demonstration News Reason Why Talking Head Testimonial
- 24. Types of Spokespersons Experts
- 26. Types of Spokespersons Experts
- 27. Types of Spokespersons Experts Ordinary Consumers
- 29. Types of Spokespersons Experts Ordinary Consumers
- 30. Types of Spokespersons Experts Ordinary Consumers Celebrities
- 32. Endorsements 5. $15,000,000.00 Shaquille O’Neal and Jeff Gordon
- 34. Endorsements 4. $22,000,000.00 Dale Earnhardt Jr.
- 35. Endorsements 3. $28,000,000.00
- 36. Endorsements 3. $28,000,000.00 Lebron James
- 37. Endorsements 2. $47,000,000.00
- 38. Endorsements 2. $47,000,000.00 Phil Mickelson
- 39. Endorsements 1. $92,000,000.00
- 40. Endorsements 1. $92,000,000.00 Tiger Woods
- 42. Celebrity Advantages Increased Awareness
- 44. Celebrity Advantages Higher Awareness
- 45. Celebrity Advantages Higher Awareness Brand Identity
- 47. Celebrity Advantages Higher Awareness Brand Identity
- 48. Celebrity Advantages Higher Awareness Brand Identity Emotional Attachment
- 51. Celebrity Disadvantages - Too many celebrities
- 52. Celebrity Disadvantages - Too many celebrities - Spread too thin
- 57. Consumer Executions - Too many celebrities - Spread too thin
- 58. Consumer Executions - Too many celebrities - Spread too thin - Private lives are public
- 60. Consumer Executions - More emotional
- 61. Consumer Executions - More emotional - Less focus on product
- 62. Consumer Executions - More emotional - Less focus on product - Useful when interest created for product
- 64. Consumer Executions Humor
- 68. Consumer Executions Humor
- 69. Consumer Executions Humor Animation
- 71. Consumer Executions Humor Animation
- 72. Consumer Executions Humor Animation Sex
- 77. Consumer Executions Humor Animation Sex
- 78. Consumer Executions Humor Animation Sex Music
- 79. Music
- 80. Music Remember brand and promise
- 83. Music
- 84. Music - Helps consumers remember brand and promise
- 85. Music - Helps consumers remember brand and promise - Gets attention
- 87. Music - Helps consumers remember brand and promise - Gets attention
- 88. Music - Helps consumers remember brand and promise - Gets attention - Maintains continuity
- 90. Music - Helps consumers remember brand and promise - Gets attention - Maintains continuity
- 91. Music - Helps consumers remember brand and promise - Gets attention - Maintains continuity - Differentiates the brand and adds value