Introduction to Affiliate & PPC Search Marketing
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Netx is a digital advertising agency founded in 2001 based in NYC that specializes in performance marketing. They have 25 employees and work with major clients like Dick's Sporting Goods, Financial Times, and Conde Nast. The document discusses search marketing, which involves driving interest, leads, and sales through paid and natural search on platforms like mobile, social, and display. It also covers affiliate marketing, where publishers are paid commissions for generating sales and leads. Tracking analytics is important for both search and affiliate marketing to analyze trends, competitors, and optimize campaigns.
Introduction to Affiliate & PPC Search Marketing
- 1. Search & Affiliate Marketing March 29, 2011
- 2. Who is NetxDigital ad agencyFounded 2001 & based in NYCInc 500|5000 winner25 smart & friendly folksPerformance Marketing SpecialistsGreat clientsDick¡¯s Sporting Goods
- 4. Conde Nast
- 6. MTV Networks
- 8. The Street
- 10. Search marketingWhat exactly is4/6/20113
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- 13. 4/6/20116Search marketing is everywhereMobileSocialDisplayCPC & CPMDrive interest, leads, and salesTrack everythingTest Test TestAnalyzeTrendsCompetitorsNatural & PaidThe skinny on search marketing
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- 16. Affiliate marketingWhat the hell is4/6/20119
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- 18. 4/6/201111Top affiliate sitesShoppingLoyaltyVerticalSearchCPA & rev shareDrive qualified leads and salesTracking is criticalThe skinny on affiliate marketing
- 20. ¡° Thank you ¡±Peter FigueredoFounding Partner & Brainstorm ChaserNetxpeter@netx.com4/6/201113