This document provides an introduction to business concepts and terms. It contains 10 multiple choice questions that cover topics such as the consumer decision making process, types of business ownership, financial institutions, economic systems, and business ethics. The questions assess understanding of key business terminology and concepts. The answer key at the end provides the correct response for each question.
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Introduction to business
1. INTRODUCTION TO BUSINESS
1. The first step in the consumer decision-making process is called:
a. alternative evaluation
b. problem recognition
c. purchase/no purchase decision
d. information search
Competency: Consumerism
Task: List sources of consumer information.
2. ________________ marketing involves developing a unique mix of goods and services for
each individual customer.
a. One-to-one
b. B2B
c. Usage
d. Volume
Competency: Consumerism
Task: Describe the use of advertisements and other marketing strategies.
3. Limited liability for business debts is granted to:
a. general partners
b. strategic alliances
c. sole proprietors
d. shareholders in S corporations
Competency: Characteristics and Organization of business
Task: Define the main features, advantages, and disadvantages of various types of
business ownership.
4. Groups of people such as workers who pool their money together for savings and to make
loans is called a:
a. union bank
b. credit union
c. state of the union
d. labor union
Competency: Money Management and Banking, Investments
Task: Compare services provided by banks, credit unions, and other financial
institutions
2. 5. When compared to a traditional savings account, a certificate of deposit is:
a. equally liquid
b. less liquid.
c. more dynamic
d. more liquid
Competency: Money Management and Banking, Investments
Task: Evaluate savings and investment options (stocks, bonds, mutual funds, real estate,
etc.) to meet short- and long-term goals.
6. Employees often work with managers to develop a(n) ____________ that outlines the
fundamental purposes of their organization.
a. organization chart
b. value statement
c. PERT diagram
d. mission statement
Competency: Rights and responsibilities of employees, managers, owners, and
government
Task: Identify ways to improve employee morale and customer satisfaction.
7. Spending a few hours observing someone in your chosen occupation is called
a. job mentoring
b. job training
c. job orientation
d. job shadowing
Competency: Career Awareness
Task: Identify personal qualities and characters and match to business careers.
8. The conflict between unlimited wants and limited resources is known as:
a. scarcity
b. factors of production
c. resource allocation
d. capital resources
Competency: Economic Systems
Task: Define key economic terms.
9. All of the following are among the primary differences between a business market and a
consumer market except:
a. purchase decisions to satisfy needs
b. market structure and demand
c. the nature of the buying unit
d. the types of decisions and the decision process involved
Competency: Economic Systems
Task: Identify economic trends/indicators to measure economic conditions.
3. 10. ______ are rules about how businesses and their employees should behave.
a. Mission statements
b. Standards
c. Values
d. Business ethics
Competency: Ethics
Task: Apply a professional code of ethics to a workplace problem or issue.
5. ? Copyright of Future Business Leaders of America – Phi Beta Lambda (FBLA-PBL) – This document is
property of Future Business Leaders of America – Phi Beta Lambda (FBLA-PBL) and its contents may
not be copied or emailed to multiple sites or posted to a listserve without the copyright holder’s
express written permission. However, users may print, download, or email articles for individual use.
A full version of this document can be purchased at http://www.fblamarketplace.com/ under the
competitive events section.