introduction to digital marketing .pptx
- 1. Digital Marketing By Dr B. AMARNATH
- 2. Digital marketing Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile. It is a form of marketing that helps businesses to reach their target audiences, build relationships, and boost sales through digital channels. Digital marketing utilizes a combination of tools such as analytics, social media, content marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, mobile marketing, and more to create an effective digital presence.
- 3. Digital Marketing Traditional Marketing Vs Digital Marketing:
- 6. Differences between Traditional Marketing & Digital Marketing: Traditional Marketing 1. Communication is unidirectional in traditional marketing, which means, an organization communicates about its services with its audiences. 2. Medium of communication in traditional marketing is generally phone calls, emails, and letters. 3. Campaign in Traditional marketing takes more time as designing, preparing, and launching are involved. 4. It is best for reaching local audience. 5. It is almost impossible to measure the effectiveness of a traditional marketing campaign. Digital Marketing: 1. Communication is bidirectional in Digital Marketing as businesses can communicate with customers and customers can ask queries or make suggestions to businesses as well. 2. Medium of communication is more powerful and involves social media websites, chats, apps and Email. 3. Digital marketing campaigns can be developed quite rapidly and with digital tools, channelizing Digital Marketing campaigns is easier. 4. It is very effective for reaching global Audiences 5. Digital Marketing lets you measure the effectiveness of a digital marketing campaign through analytics.
- 7. IMPORTANCE AND BENEFITS OF DIGITAL MARKETING Digital marketing is an important component of any successful business strategy. It allows companies to reach a wider audience and create a personalized connection with customers. It also provides businesses with an opportunity to engage with customers on a more personal level, creating a sense of trust and loyalty. Additionally, digital marketing gives businesses access to real-time analytics, enabling them to make informed decisions and track the success of their campaigns. The benefits of digital marketing include increased brand awareness, improved customer engagement, lower marketing costs, increased customer loyalty, and higher ROI. Furthermore, digital marketing can potentially increase sales and profits, as well as build lasting relationships with customers. By leveraging the power of digital marketing, businesses can effectively reach their target audience and drive growth.
- 8. Types of Digital Marketing Digital marketing can take many forms: Search engine optimization (SEO): This entails increasing a websites presence on search engine results pages. (SERPs). Search engine marketing (SEM): To do this, paid advertising must be used in the search engine results pages. Content marketing: To attract and keep a clearly defined audience, this entails producing and distributing valuable, pertinent, and consistent information. Social media marketing: This entails utilizing social media websites to interact with clients and advertise a company. Email marketing: This involves using email to send marketing messages to customers and potential customers. Mobile marketing: This involves using mobile apps, SMS, and other mobile channels to reach customers. Marketing automation: This involves using software to automate marketing processes such as email campaigns and social media posts. Influencer marketing: This involves collaborating with influencers, or people with a large following on social media, to promote a business. Video marketing: This involves using video content to promote a business, such as through YouTube or social media. Affiliate marketing: This involves using affiliates, or people who promote a businesss products in exchange for a commission, to reach new customers. Each type of digital marketing has its own advantages and disadvantages, so its important to choose the one thats best for your business.
- 9. How to develop Digital Marketing Strategy? Developing a digital marketing strategy is a critical part of any successful business. It involves research, planning, and execution to ensure that your digital marketing efforts effectively achieve your desired objectives. A well-planned digital marketing strategy can help you to reach your target audience, increase brand awareness and drive more sales. When creating a digital marketing strategy, it is important to consider the following steps: 1. Define Your Objectives The first step in creating an effective digital marketing strategy is to define your objectives. Identify the goals you want to achieve and decide on the metrics you will use to measure success. 2. Identify Your Target Audience Knowing who you are targeting with your digital marketing efforts is essential. Research your target audience and create buyer personas to understand better who they are and what they need. 3.Choose Your Digital Channels Different channels offer different benefits and its important to understand which ones will be most effective for your digital marketing strategy. Consider social media platforms, search engine optimization (SEO), email campaigns, video content, and other methods of reaching your target audience. 4. Develop Your Content Strategy Content is an important part of any successful digital marketing strategy. Develop a content plan that includes different types of content, such as blog posts, videos, infographics, and more. 5. Monitor and Analyse Results Once you have implemented your digital marketing
- 10. Role and Skills of a Digital Marketer Digital marketing requires the use of a wide range of skills and knowledge in order to be successful. A digital marketer should have excellent communication, creative, strategic, analytical, and technical skills. They need to be able to develop compelling content, create campaigns that capture the attention of their target audience, and measure the success of their efforts. A digital marketer should also be familiar with the various tools and channels available for digital marketing, such as SEO/SEM, email marketing, social media, and other digital platforms. Having an understanding of the fundamentals of coding and web development will also be helpful in creating effective campaigns. They need to stay up-to-date on the latest trends in digital marketing and have the ability to think outside the box when developing strategies. Additionally, it is important to have strong customer service skills in order to ensure customer satisfaction.
- 11. Digital Marketing Challenges Digital marketing is not without its challenges. As a digital marketer, you need to be aware of the potential pitfalls that can arise in your campaigns and be prepared to address them. Some of the most common digital marketing challenges include: 1. Keeping Up with Technology: Digital marketing is constantly evolving, with new technologies and platforms emerging all the time. It can be difficult to stay up to date on the latest trends and make sure your campaigns are optimized for the best performance. 2. Reaching Your Audience: Knowing who your target audience is and how to reach them can be a challenge in itself. You need to know where your audience is online, what platforms they are using, and how to effectively engage them with your content or message. 3. Measuring ROI: Digital marketing campaigns are often difficult to measure in terms of return on investment (ROI). This can make it difficult to determine which campaigns are working and which ones need to be improved or changed. 4. Managing Multiple Channels: Managing multiple digital marketing channels at once can be a challenge for marketers. It requires a lot of time and effort to make sure all channels are properly managed and updated with fresh content or messages. 5. Adapting Quickly: Digital marketing trends move quickly, so you need to be able to adapt quickly in order to stay ahead of the competition.
- 12. Key Performance Indicators (KPI) in Digital Marketing Key Performance Indicators (KPIs) are metrics that businesses use to measure the success of their digital marketing activities. These indicators help to identify which areas need improvement and how to measure the effectiveness of digital marketing efforts. KPIs can include website traffic, social media engagement, conversion rates, customer satisfaction, ROI, and more. By monitoring KPIs, businesses can better understand how digital marketing is performing and make informed decisions when it comes to improving their digital marketing strategies.
- 13. SOME KEY FACTS ON DIGITAL MARKETING INCLUDE THE FOLLOWING: Compared to $491.70 billion in 2022, the amount spent on digital advertising in 2023 increased by 16.2%. Organic search is the most popular form of digital media, accounting for 34% of all online traffic. Companies are expected to invest an average of 9% of their total marketing budget in digital channels. Mobile advertising will account for over half of all digital ad spending this year. Email campaigns have an average return on investment (ROI) of 44 rupees for every rupee spent. Video content is growing faster than any other type of online content, with 87% of marketers using video content in their campaigns. Digital marketing campaigns can be tracked, measured, and optimized at any time, allowing marketers to adjust strategies as needed.
- 14. Conclusion Digital marketing is an ever-evolving and dynamic field of marketing. As technology advances and marketing tools become more sophisticated, the need for digital marketers to stay ahead of the curve is essential. Understanding the importance of digital marketing, its various types and tools, as well as how to develop a successful digital marketing strategy, will help any business or organization reach their goals. Digital marketing is not just about creating content, but also about understanding the customer journey and developing a plan that will be effective in reaching the target audience. In order to be successful, digital marketers must remain agile and stay up to date with the latest trends and changes in the field.
- 15. Contemporary Issues in Digital Marketing Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How digital is changing services capes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organizations