Introduction to Ideology
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Ideology refers to a system of beliefs or values shared by a group. The document discusses analyzing ideologies in superhero films such as Iron Man, Superman, and The Dark Knight. It prompts analyzing how Tony Stark's attitude changes in Iron Man and what ideologies the film deals with, such as American leadership and threats of terrorism. Students are asked to compare ideologies across films and give examples of common ideologies like liberty/freedom dealt with across many superhero films.
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Ideology
IdeologyAnas ali
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Ideology is a system of ideas that aims to explain the world and change it. It contains explanatory theories about human experience and the external world. An ideology sets out generalized programs for social and political organization and conceives of their realization requiring struggle. Rather than merely persuading, an ideology seeks to recruit loyal adherents committed to its ideas. While addressing the public, an ideology may become associated with intellectuals or politicians who take on political roles to implement its programs.Lecture #1
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This document discusses political ideologies and provides context around their study. It defines ideology as a system of ideas oriented toward action. Ideologies serve four main functions: explanation, evaluation, orientation, and program of action. The document also discusses the spectrum of political ideologies from left to right and debates around escaping ideological thinking. The key takeaways are that ideologies translate ideas into political action, help people understand their role in society, and that studying ideologies can help refine critical thinking about political concepts.Ideologies an introduction
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This document provides an introduction to political ideologies by outlining what is ideology and discussing some of the core themes of liberalism and conservatism. It defines ideology as a more or less coherent set of ideas that provides the basis for organized political action. Liberalism emphasizes individual freedom, reason, justice, and tolerance, viewing each person as equally deserving of rights. Conservatism stresses the importance of tradition, human imperfection, hierarchy and authority in society, and private property as foundations of social order. The document examines some of the key beliefs and values of these two dominant Western ideologies.Ideology
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This document discusses how ideology can be represented in film through elements like mise-en-scene, editing, camera angles, sounds, and texts. It explains that ideology refers to a systematic world view that shapes concepts of self and its relation to the state or collectivism. The document also notes that ideology involves belief systems and unquestioned ideas that can control people even if they know they are being influenced. It analyzes how social groups are often represented in media according to categories like age, disability, gender, socio-economic status, race, nationality, and sexuality.Ideology
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Ideology refers to a system of ideas and ideals that forms the basis of economic or political theory and policy. Some dominant ideologies discussed include capitalism, patriotism, traditional gender roles and marriage. Political ideologies provide a set of principles for how society should work. Examples of political party ideologies given are the BJP in India, which supports Hindutva, and Pakistan's ideology which is based on Islam and the two-nation theory. Movies can also reflect and influence dominant ideologies of the time regarding issues like gender, class, environmentalism and more.POLITICAL IDEOLOGIES - LEFT-CENTRE-RIGHT
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The document explores various political ideologies, categorizing them into liberal, conservative, socialist, fascist, ecological, and religious perspectives, each with its unique view on ideology's role and impact on society. It emphasizes the complexity of political ideologies, noting how definitions and understandings vary significantly across different political beliefs, including the left-right political spectrum. The document also highlights concerns regarding authoritarianism and repression inherent in some ideologies, suggesting the need for more nuanced interpretations beyond simplistic categorizations.Ideology
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Ideologies are the underlying ideas, values, and beliefs portrayed in media. Common ideologies include traditional gender roles and expectations, such as women as homemakers relying on men for happiness. However, ideologies are not static and have changed over time as societies' values change. Modern media like Sex and the City portray more independent women, though still reinforce some traditional ideologies like the importance of marriage. Analyzing media exposes the dominant ideologies being reinforced around topics like family, work, consumerism, social issues, gender, and human relationships with the environment and each other.Ideology in the Media
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Ideology refers to the ideals that society feels pressure to conform to, which are influenced by institutions like the mass media. Althusser saw ideology as shaping people's thoughts and awareness. The media promotes certain ideals, like the nuclear family, by disproportionately representing it on TV. This continual exposure strengthens the belief that the nuclear family is the ideal, which the media then uses to market products that conform to this ideal lifestyle.Ideology gramsci, adorno etc
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Ideology refers to widely held beliefs or public opinions within a society that are rarely challenged. When a majority shares the same ideologies, they become dominant ideologies that define societal norms. Those who do not conform are seen as outsiders. Culture consists of shared values, norms, beliefs, and social statuses. It provides a sense of identity and social control as people feel the need to fit within their culture's norms. Gramsci's theory of hegemony described how those in power use dominant ideologies to maintain control by making their beliefs seem natural. Chomsky argued that media and other powers shape beliefs through distraction and cultural transmission, making people think they have a choice in what they believe.Critical Theory and Media Studies
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The document discusses political theories and ideologies, distinguishing between descriptive, empirical, and normative theories. It critiques ideologies as tools of the ruling class that reflect private interests, oversimplify reality, and promote dogmatism and intolerance. The document also examines various ideologies and their classifications, emphasizing the ideological nature of political spectrums and the complexities of human nature and freedom.NPF561: Class 2: Media and Ideology
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Louis Althusser was a French Marxist philosopher and professor who was a long-time member of the French Communist Party, though he sometimes strongly criticized it. He argued against threats to Marxism's foundations and is considered a structural Marxist, though he was also critical of other French structuralist schools. Unfortunately, during a bout of mental illness, Althusser strangled his wife to death. The document also defines ideology as a set of ideas that constitute one's goals and actions, as promoted by a society's dominant class. It discusses how ideologies shape public matters and that every political or economic tendency leads to an ideology. Hegemony refers to the predominance of one social class over others through political, economic,Week 9 lecture notes com350
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1) Political theory and ideologies can be categorized into three types: empirical theory which describes human life in communities, normative theory which advocates certain ideals and values, and evaluative theory which assesses political systems.
2) Ideology refers to systems of interrelated beliefs about social, economic, and political life that focus on human nature, history, and socio-political arrangements.
3) The triadic model of freedom depicts ideology as having an agent, goal, and obstacles, and provides examples like liberalism emphasizing individual choice and conservatism emphasizing order and stability.SCLY3 power and politics: defining power
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The document discusses political films and film theory. It asks what makes a film political, examines how ideology relates to films, and explores different theories about the political nature of films. Theories discussed include those that see popular culture as inferior to high culture, those that argue films support capitalism, and post-modernist views of films reflecting post-modern sensibilities. The conclusion is that determining a film's political content depends on the theoretical lens used to analyze it.Media Ideology and Power
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The document discusses the concept of ideology, particularly in relation to media, highlighting how dominant ideologies are perpetuated through various social institutions. It examines the power of media in shaping public perception, using examples such as the portrayal of Arab culture and the agenda-setting role of media during the Iraq War. Different media ideologies, including authoritarian, libertarian, and social responsibility theories, are explored along with the impact of ownership on media content and representation.PS 240 Thinking Politically Spring 2011
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The document discusses the concept of political thinking and ideology. It provides definitions of ideology that emphasize it as a system of political beliefs, worldviews of social classes, and ideas used to legitimize political systems. The document also examines different types of political theory, the contested nature of defining ideology, and frameworks for analyzing the relationships between different ideologies like liberalism, socialism, conservatism, and more.POLITICAL IDEOLOGY
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The document defines and describes several major political ideologies including anarchism, communism, conservatism, environmentalism, liberalism, nationalism, and socialism. Anarchism advocates for stateless, self-governed societies based on voluntary cooperation. Communism's ultimate goal is the establishment of a classless, collectively owned communist society. Conservatism promotes retaining traditional social institutions. Environmentalism concerns protecting the environment. Liberalism is based on ideas of liberty and equality. Nationalism involves shared feelings of identity within a geographic region. Socialism involves social ownership and democratic control of production.Crowds
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Crowds are large groups of people who take on collective behaviors depending on the situation. Collective behavior occurs when a crowd acts together without established social norms, guided only by the actions of others in the crowd. Institutional behavior follows predictable social norms that control behavior.
Crowds share traits of unclear expectations, feeling a problem needs immediate solving, quickly spreading feelings/ideas, going along with others' actions without much thought, and saying/doing things one wouldn't alone. There are four crowd types: casual crowds form spontaneously; conventional crowds form planned but may act spontaneously; acting crowds focus on a single goal; and expressive crowds emotionally engage in an activity.Political Ideas and Ideologies - Law & Politics
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The document explores various political ideologies, highlighting the characteristics and beliefs of liberalism, conservatism, socialism, and others. It describes the distinctions between classical and modern liberalism, the principles of different forms of conservatism, and the roots of socialism in response to industrial capitalism. Additionally, it mentions other ideological traditions including fascism, anarchism, feminism, and postcolonialism.Audience Theories - psychographics and ideology
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The poster uses visual and written codes to convey the genre of the film. Visually, it features a close-up shot of the main actress' face with a distinctive red color and a teardrop. It also includes the film's name and tagline "Know her name. Beware her power." The poster creates a sense of mystery around the central character and hints at themes of retribution and forgiveness through the use of binary opposition between blood and the teardrop.West_Sam_CV_10-22-15
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Samuel West is applying for a PhD program in biochemistry. He has a strong academic background with a 3.8 GPA as a biology and biochemistry major at Carleton College. He has extensive laboratory experience in protein expression, isolation, and characterization. He also has work experience interning at a biotech company and assisting in various biology labs at his university, where he designed experiments and analyzed data. West has demonstrated leadership skills as the founder and captain of his high school ski team and has traveled internationally for educational experiences in Africa, South America, Europe, and Asia.Representation other theorist
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Laura Mulvey introduced the concept of the "male gaze" in her 1975 book Visual Pleasure and Narrative Cinema. She argued that Hollywood cinema positions the audience as male viewers who see women on screen as objects of desire. Mulvey suggested there are two modes of the male gaze: voyeuristic, where women are seen as "whores," and fetishistic, where they are seen as "unreachable madonnas." Critics argue Mulvey ignores the possibility that all genders enjoy being overwhelmed by cinema and that men can view films from a woman's perspective through "metaphoric transvestism."
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This document discusses how ideology is represented in film through various filmmaking techniques. It defines ideology as the social expectations within groups and cultures that define what is taboo or acceptable. Ideology is often conveyed through mise-en-scene, editing techniques, and camera angles that are used to represent power dynamics and social classes. Some common ideologies represented in mainstream films include the power of individual heroes to drive social change, traditional notions of romance, and simplistic views of people as inherently good or evil. The document also discusses how ideology relates to capitalist social expectations and the unrealistic "American Dream" concept.Anthropological Linguistics
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This document discusses the field of linguistic anthropology, which examines the relationship between language and culture. It specifically focuses on how language is used and integrated into various cultures around the world. The key topics covered include speech communities, the performing of language through conversation and gestures, language socialization, and the role of power in language. Speech communities are defined as groups that use language to regularly interact and are distinguished from other groups by differences in language usage. Conversation and gestures are important aspects of language performance that vary across cultures. Language socialization looks at how language and culture are acquired over time through social interaction. Finally, language plays a role in constructing power differences between speakers based on cultural ideologies around language.More Related Content
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Ideology refers to the ideals that society feels pressure to conform to, which are influenced by institutions like the mass media. Althusser saw ideology as shaping people's thoughts and awareness. The media promotes certain ideals, like the nuclear family, by disproportionately representing it on TV. This continual exposure strengthens the belief that the nuclear family is the ideal, which the media then uses to market products that conform to this ideal lifestyle.Ideology gramsci, adorno etc
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Ideology refers to widely held beliefs or public opinions within a society that are rarely challenged. When a majority shares the same ideologies, they become dominant ideologies that define societal norms. Those who do not conform are seen as outsiders. Culture consists of shared values, norms, beliefs, and social statuses. It provides a sense of identity and social control as people feel the need to fit within their culture's norms. Gramsci's theory of hegemony described how those in power use dominant ideologies to maintain control by making their beliefs seem natural. Chomsky argued that media and other powers shape beliefs through distraction and cultural transmission, making people think they have a choice in what they believe.Critical Theory and Media Studies
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The document discusses Critical Theory and its contributions to Media Studies and Media Education. It begins by outlining three main questions to address regarding Critical Theory, its role in Media Studies, and how it can benefit media education students. It then provides background on Critical Theory, noting it originated from the Frankfurt School and opposes capitalism and domination. Key concepts from Critical Theory are also listed. The document focuses on Theodor Adorno's theories around mass culture, the culture industry, and the standardization and commodification of culture through capitalism. It argues Critical Theory continues to be relevant today across various fields and can help media educators develop a critical pedagogy.Polf01
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The document discusses political films and film theory. It asks what makes a film political, examines how ideology relates to films, and explores different theories about the political nature of films. Theories discussed include those that see popular culture as inferior to high culture, those that argue films support capitalism, and post-modernist views of films reflecting post-modern sensibilities. The conclusion is that determining a film's political content depends on the theoretical lens used to analyze it.Political Theory And Ideology
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Media studies is a field that examines the content, history, and effects of mass media, focusing on artistic forms, production processes, and sociological impacts. It employs theories from various disciplines to analyze ideological themes in media, revealing how they shape societal beliefs and norms. The document highlights the role of hegemony in media, illustrating how common sense assumptions are formed and challenged through media representation.Ideology in film
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油
Louis Althusser was a French Marxist philosopher and professor who was a long-time member of the French Communist Party, though he sometimes strongly criticized it. He argued against threats to Marxism's foundations and is considered a structural Marxist, though he was also critical of other French structuralist schools. Unfortunately, during a bout of mental illness, Althusser strangled his wife to death. The document also defines ideology as a set of ideas that constitute one's goals and actions, as promoted by a society's dominant class. It discusses how ideologies shape public matters and that every political or economic tendency leads to an ideology. Hegemony refers to the predominance of one social class over others through political, economic,Week 9 lecture notes com350
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This document provides lecture notes on ideological criticism from COM 350 Chapter 8. It defines ideology as a set of beliefs that interprets issues for a group and encourages attitudes. Ideologies exist everywhere and examples include patriotism, Christianity, and vegetarianism. Features of ideologies are that they are composed of evaluative beliefs and allow group members to act as a group. Hegemonic ideologies use social control and symbolic coercion to maintain dominance. The document outlines various influences on ideological criticism such as structuralism, Marxism, deconstructionism, cultural studies, articulation theory, and postmodernism. It provides steps for analyzing an artifact which include identifying presented and suggested elements, formulating the ideology, and identifying the ideology's functionsPS 240 Political Theory and Ideology Fall 2008
PS 240 Political Theory and Ideology Fall 2008Christopher Rice
油
1) Political theory and ideologies can be categorized into three types: empirical theory which describes human life in communities, normative theory which advocates certain ideals and values, and evaluative theory which assesses political systems.
2) Ideology refers to systems of interrelated beliefs about social, economic, and political life that focus on human nature, history, and socio-political arrangements.
3) The triadic model of freedom depicts ideology as having an agent, goal, and obstacles, and provides examples like liberalism emphasizing individual choice and conservatism emphasizing order and stability.SCLY3 power and politics: defining power
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油
The document presents various theories of power, highlighting definitions from figures like Max Weber and Lucian Lukes, and discusses the dimensions and sources of power, including coercion, authority, and politics. It explores perspectives from functionalism, Marxism, poststructuralism, and gender studies regarding the distribution and dynamics of power in society. Additionally, it examines how power influences identity and perpetuates social structures, particularly in terms of patriarchy and cultural hegemony.Polf01
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油
The document discusses political films and film theory. It asks what makes a film political, examines how ideology relates to films, and explores different theories about the political nature of films. Theories discussed include those that see popular culture as inferior to high culture, those that argue films support capitalism, and post-modernist views of films reflecting post-modern sensibilities. The conclusion is that determining a film's political content depends on the theoretical lens used to analyze it.Media Ideology and Power
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The document discusses the concept of ideology, particularly in relation to media, highlighting how dominant ideologies are perpetuated through various social institutions. It examines the power of media in shaping public perception, using examples such as the portrayal of Arab culture and the agenda-setting role of media during the Iraq War. Different media ideologies, including authoritarian, libertarian, and social responsibility theories, are explored along with the impact of ownership on media content and representation.PS 240 Thinking Politically Spring 2011
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The document discusses the concept of political thinking and ideology. It provides definitions of ideology that emphasize it as a system of political beliefs, worldviews of social classes, and ideas used to legitimize political systems. The document also examines different types of political theory, the contested nature of defining ideology, and frameworks for analyzing the relationships between different ideologies like liberalism, socialism, conservatism, and more.POLITICAL IDEOLOGY
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Crowds are large groups of people who take on collective behaviors depending on the situation. Collective behavior occurs when a crowd acts together without established social norms, guided only by the actions of others in the crowd. Institutional behavior follows predictable social norms that control behavior.
Crowds share traits of unclear expectations, feeling a problem needs immediate solving, quickly spreading feelings/ideas, going along with others' actions without much thought, and saying/doing things one wouldn't alone. There are four crowd types: casual crowds form spontaneously; conventional crowds form planned but may act spontaneously; acting crowds focus on a single goal; and expressive crowds emotionally engage in an activity.Political Ideas and Ideologies - Law & Politics
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The document explores various political ideologies, highlighting the characteristics and beliefs of liberalism, conservatism, socialism, and others. It describes the distinctions between classical and modern liberalism, the principles of different forms of conservatism, and the roots of socialism in response to industrial capitalism. Additionally, it mentions other ideological traditions including fascism, anarchism, feminism, and postcolonialism.Viewers also liked (16)
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油
The poster uses visual and written codes to convey the genre of the film. Visually, it features a close-up shot of the main actress' face with a distinctive red color and a teardrop. It also includes the film's name and tagline "Know her name. Beware her power." The poster creates a sense of mystery around the central character and hints at themes of retribution and forgiveness through the use of binary opposition between blood and the teardrop.West_Sam_CV_10-22-15
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Laura Mulvey introduced the concept of the "male gaze" in her 1975 book Visual Pleasure and Narrative Cinema. She argued that Hollywood cinema positions the audience as male viewers who see women on screen as objects of desire. Mulvey suggested there are two modes of the male gaze: voyeuristic, where women are seen as "whores," and fetishistic, where they are seen as "unreachable madonnas." Critics argue Mulvey ignores the possibility that all genders enjoy being overwhelmed by cinema and that men can view films from a woman's perspective through "metaphoric transvestism."
Dick Hebdidge defined a subculture in his book Subculture and The Meaning of StyleIdeology in film
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油
This document discusses how ideology is represented in film through various filmmaking techniques. It defines ideology as the social expectations within groups and cultures that define what is taboo or acceptable. Ideology is often conveyed through mise-en-scene, editing techniques, and camera angles that are used to represent power dynamics and social classes. Some common ideologies represented in mainstream films include the power of individual heroes to drive social change, traditional notions of romance, and simplistic views of people as inherently good or evil. The document also discusses how ideology relates to capitalist social expectations and the unrealistic "American Dream" concept.Anthropological Linguistics
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This document discusses the field of linguistic anthropology, which examines the relationship between language and culture. It specifically focuses on how language is used and integrated into various cultures around the world. The key topics covered include speech communities, the performing of language through conversation and gestures, language socialization, and the role of power in language. Speech communities are defined as groups that use language to regularly interact and are distinguished from other groups by differences in language usage. Conversation and gestures are important aspects of language performance that vary across cultures. Language socialization looks at how language and culture are acquired over time through social interaction. Finally, language plays a role in constructing power differences between speakers based on cultural ideologies around language.Examples of ideology in film
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1. The Effects Model views audiences as passive recipients who are directly influenced by media texts. It has been criticized for ignoring audience agency.
2. The Uses and Gratifications Model positions audiences as active, using media to fulfill needs like diversion, escapism, and social comparison. It suggests consumption can help address personal issues.
3. Reception Theory recognizes that meanings encoded by producers may be decoded differently by audiences, who can have dominant, negotiated, or oppositional readings of texts. It acknowledges multiple possible interpretations.Demographics and psychographics
Demographics and psychographicsBigDproductions
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Demographic information classifies audiences by age, gender, race and other attributes and breaks them into bands based on jobs or status, as shown in a sample demographic table. While thriller movies could appeal to wide audiences, psychological thrillers may not appeal to those with lower education levels who are unemployed and would not understand the psychological aspects. Psychographics divides the market into groups based on social class, lifestyle, and personality, and the products or brands purchased reflect those characteristics and patterns of living. Thrillers can appeal to varied psychographic groups more so than other genres like rom-coms that target more specific psychographics.Ad
More from johnbranney (20)
BTEC First - Analysis Guide
BTEC First - Analysis Guide johnbranney
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The document discusses representation in media, specifically analyzing a promotional poster for an energy drink and its associated stereotypes. It emphasizes the importance of beginning analysis with observations, followed by observing, analyzing, and evaluating elements of the text. Additionally, it explores stylistic codes in posters for a game and a mental health charity, encouraging discussion on narrative terms and self-reflection on lesson performance.Media Sectors, Production Process, Regulation
Media Sectors, Production Process, Regulationjohnbranney
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Regulators such as OFCOM, ASA, PEGI, PCC, and BBFC oversee different aspects of media production and distribution. The document discusses media sectors like publishing, audio, games, film/TV, photography, and the web/internet that produce various media products. It instructs students to form groups and list tasks involved in the pre-production, production, and post-production stages of media projects.Examination - Creative tasks and long form answers
Examination - Creative tasks and long form answers johnbranney
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This covers the longer questions in your Unit 1 exam. Narrative Structures
Narrative Structures johnbranney
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This document discusses different types of narrative structures and viewpoints in film. It describes restricted and omniscient narrative viewpoints, with examples like LA Confidential and Scream. Open narratives are incomplete with multiple storylines like EastEnders, while closed narratives have a clear beginning, middle and end like most films. The three narrative structures are circular where the ending links back to the beginning like Citizen Kane, episodic with separate narrative pieces like Forrest Gump, and linear where events are told in chronological order like The Matrix.BTEC First - Research
BTEC First - Research johnbranney
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Primary research directly collects new data through methods like questionnaires, surveys, and interviews to answer specific questions. Secondary research uses existing information from other studies publicly available. Qualitative research interprets non-numerical data through targeted populations to understand meanings, while quantitative research uses statistics and numbers to identify trends in variables.Intro to Analysis
Intro to Analysis johnbranney
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Media studies is a field that examines the content, history, and effects of various media forms. It analyzes media products by separating them into components and identifying characteristics, examining them methodically and in detail to explain and interpret their meaning and impact. Effective media analysis requires understanding what media is, the purpose of media studies as an academic discipline, and how to dissect and evaluate media content.BTEC First - Recap
BTEC First - Recap johnbranney
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This document provides an overview of key topics covered in a BTEC First Award exam for Digital Media Sectors and Audiences. It discusses media language, the differences between analogue and digital media, the production process, and understanding audience research methods. The key points covered include defining media language concepts like MuSCLE, explaining how analogue signals differ from digital binary code conversion, and describing primary, secondary, quantitative, and qualitative research approaches.BTEC First - The Production Process
BTEC First - The Production Process johnbranney
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Digital and analogue media are defined, with digital being the reproduction of analogue signals using binary data. The production process for different platforms is discussed, beginning with pre-production like planning meetings and budgeting, followed by production tasks like shooting footage for video. Post-production activities include editing for film. Key differences between analogue and digital media and how the production process varies by platform may affect content consumption.BTEC First - Media Language
BTEC First - Media Languagejohnbranney
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The document is an educational resource focusing on the key elements of media language for BTEC First Award, emphasizing concepts like mise en scene, sound, camerawork, lighting, and editing. It includes definitions, examples, and various shot types while encouraging analysis based on these elements. The content is structured to aid understanding of how these components contribute to film and media production.BTEC First - Media Institutions
BTEC First - Media Institutionsjohnbranney
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This document discusses media institutions and key terminology related to their organization and integration. It provides examples of major media institutions like 20th Century Fox, BBC, Google, and Disney. It also defines common terms used to describe the relationships between media organizations, such as convergence, synergy, cross-media ownership, conglomerate, subsidiary, oligopoly, horizontal integration, and vertical integration. Examples are given for many of these terms to illustrate how different companies employ these strategies.Audience Theories
Audience Theories johnbranney
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The document discusses considerations for designing a new TV game show, including understanding the target audience and ensuring audience engagement. It describes how audiences can be categorized by demographics like age, gender and social class, as well as psychographics like attitudes and interests. An example target audience is identified as male 16-25 year olds who enjoy comedy, games and technology. The document also discusses differences between individual and group media consumption, as well as active audiences who interact with media versus passive audiences who are simply influenced by it.E media
E mediajohnbranney
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E-media takes many forms on the internet. Citizen journalism allows ordinary people to participate in news reporting by investigating and disseminating stories. The internet acts as an equalizer that enhances democracy, political engagement, and education by decentralizing information and allowing access beyond traditional media constraints. Marshall McLuhan's theory that the capabilities of new technologies are more influential than their content applies to electronic media, which demands active participation and helps connect people globally.Superhero Revision - Codes and Conventions
Superhero Revision - Codes and Conventionsjohnbranney
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This document provides revision materials for an exam on superhero films. It includes sample exam questions, terms for analysing film techniques, and conventions of the superhero genre. Question 1 asks students to analyse editing in a film clip, how it conveys emotion. Question 2 asks students to identify a convention in a clip and relate it to another superhero film. The document provides examples and defines common conventions like settings, character archetypes, and narratives involving good vs evil.Media print &e media
Media print &e mediajohnbranney
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This document provides guidance for students on analyzing print and digital media sources. It begins by outlining the lesson objectives, which are to review mock exam feedback, learn processes and terminology for analyzing print and digital media, apply those concepts to examples, and have students analyze their own examples. The document then reviews feedback from a mock exam, including suggestions to structure responses better and make more specific references. It introduces terminology for analyzing the form of print materials like newspapers and magazines as well as digital media like websites. Examples of a video game advertisement and newspaper front page are then analyzed in detail using the terminology. Students are then instructed to choose a newspaper or website and analyze it using the same structure and terminology.Intro to Exam
Intro to Examjohnbranney
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The document provides information about the MEST 1 exam for AS Media. It is a 2 hour written exam worth 50% of the AS level. It has two sections: Section A involves short answer questions about media platforms and concepts, and Section B involves a choice of essay questions about a cross-media study of music. The exam tests understanding of key media platforms like broadcasting, digital media, and print, as well as concepts like form, audience, institution, and representation. Students should use their time effectively in the exam to demonstrate knowledge of these platforms and concepts.As media evaluation
As media evaluationjohnbranney
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This document provides guidance for students on evaluating a media production project. It discusses evaluating the target audience in more detail and ensuring content is appropriate for the time slot. Students should analyze the strengths and weaknesses of their production and demonstrate understanding of relevant media concepts. They will be assigned an evaluation question to answer, gathering necessary evidence such as audience feedback. Students must choose at least two methods of obtaining objective audience feedback on their work and design a "teaser print campaign" to promote their project on a third media platform.Intro to pitch
Intro to pitchjohnbranney
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A pitch is a short presentation of a film idea that is delivered to an agent or producer. The purpose is to provide the basis for a production task. An effective pitch includes a logline, which is a one sentence summary of the film, as well as a 150-word overview. It should describe the narrative, genre conventions through comparison to another film, main characters and potential actors, intended audience, and reasons for success. Key features of a strong logline are mentioning the main character, goal, villain, what makes the film distinctive, setting, and what drives the narrative.Overview of pitch
Overview of pitchjohnbranney
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This document provides instructions for students on how to create a film pitch and be graded on it. It defines the marking criteria for pitches with four levels ranging from extremely limited knowledge to excellent knowledge. It asks students to apply these criteria to example pitches and explain their reasoning. It then lists questions students should answer to develop their own 150-word pitch for a film, including logline, genre, comparable film, plot, stars, and target audience. Finally, it provides tips for writing a quality pitch that clearly answers the key questions.Superhero Movies - Production
Superhero Movies - Productionjohnbranney
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The document discusses film production, defining the three stages as development, production, and distribution. It explains the concept of a film package and franchise, how a franchise allows a studio to profit across multiple films and ancillary markets. A super franchise expands this further through interconnected films and characters across a conglomerate's brands.Introduction to Superhero Movies
Introduction to Superhero Moviesjohnbranney
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Here are some key features of Superhero movies:
- They feature protagonists with extraordinary abilities (super-strength, flight, etc.) or advanced technology who use their powers to fight crime and protect humanity.
- There is typically a conflict between the Superhero and a villain who also has superhuman abilities and uses them for their own gain or to cause harm.
- Action, special effects, and big budget spectacle are important elements as the heroes battle the villains.
- Origin stories are often told to explain how the heroes acquired their powers and what motivates them to become champions for justice.
- Well-known conventions include secret identities, romantic subplots, battles in metropolitan cities, and the heroesAd
Introduction to Ideology
- 2. Define ideology Ideology Compare and contrast Analyse ideology ideologies in superhero across films superhero films
- 3. What is Ideology? Ideology is a system of values, beliefs or ideas that is common to a specific group of people What do you think ideologies would include? Dominant ideologies Individual ideologies
- 4. Analysing Ideology Look at the clip from Iron Man How does Tony Starks attitude change throughout the film? What ideologies do you think this film is dealing with?
- 5. Analysing Ideology In groups, consider what ideologies are being dealt with in the following films: Superman Captain America The Dark Knight Iron Man
- 6. Comparing Ideologies The Dark Knight Iron Man American leadership and American leadership and supremacy supremacy Threat of Terrorism Threat of Terrorism Liberty/Freedom Liberty/Freedom Morals cult of the Morals cult of the individual individual
- 7. Summary Write an individual response to the following: What does the term ideology mean? Give two examples of ideologies evident in the film Iron Man What is the Marvel counterpoint to Superman? Give one example of a common ideology being dealt with across all superhero films