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Introduction to Mobio.pdf
- 1. MOBIO CDP & CEM PLATFORM Introduction to MOBIO 息 2022 Copyright Transform Your Company Into A Data-Driven Business
- 2. Content in this slide 1. What is CDP and why it matters? 2. Businesss objective & challenges 3. About MOBIO: background, product & services, trusted tenants 4. Introduce MOBIO Solution: data to make a better customer journey 5. Deep dive in features + MOBIO CDP + MOBIO Marketing + MOBIO Sales + MOBIO Service 6. Customer Success Case Study
- 3. CDP CDP is packaged software, usually bought and controlled by business users, most often in marketing. Source: CDPI A CDP is a marketing technology that unifies a companys customer data from marketing and other channels to enable customer modeling and to optimize the timing and targeting of messages and offers. Source: Gartner What is CDP? And why it matters? Customer Data Platform A CDP is a piece of marketing technology with a handful of tools that make it easier for your digital-first marketing team to manage and pull insights from customer data. Source: Salesforce Source: Chiefmartec
- 4. Features of a CDP according to Gartner
- 5. Operation CDP Analytics Campaign Delivery Data CDP Analytics CDP Campaign CDP Delivery CDP Operation CDP = . . . . . . . . . . . . . . . MOBIO CDP Types of CDP. What is Operation CDP? Sources: CDP Institute Southeast Asia
- 6. Businesss objectives & challenges Objectives: Digital Transformation Data-driven Marketing/Business - Advance marketing capabilities - Data centralization - Customer-centric campaign - Personalization & Real-time messages - Gain & use Customer insights Increase ROI, CR - Frictionless customer experience - Website, mobile app optimization - Automation marketing campaign - Better CX Long-term loyalty - Loyalty optimization - Easy-to-adapt loyalty program - Customer-centric campaign - Better, faster customer service and customer response Data silos Fragment customer experience High acquisition rate Hard to convert anonymous visitors High bounce rate Low conversion rate Ads dependency Unmeasurable Challenges Automation - Marketing - Sales - Services automation process - Automation tools implementation - Strategic segmentation - End-to-end customer journey - Marketing performance measurable
- 7. About MOBIO: Operation CDP for Business 50+ Customers 5+ Years of experience ~100 Product developers 7 Bank & Financial Services 20+ Other industries 3 Enterprises & Corporations Company Background Trusted Customers Investors: Hanoi HCM City Enterprises & Firms Operation CDP
- 8. Introduce MOBIO Solution: O2O Customer Acquisition Website Mobile Call Center Store Social Email Customer Acquisition Web live chat Website behavior Web push Mobile App Mobile behavior In-app push Inbound Call Outbound Call Transaction Wifi IOT Profile ID Interaction Behavior Inbound email (Newsletter, Offer, Noti) Outbound email (Ads)
- 9. Data in Zero, 1st , 2nd & 3rd party Operation CDP Complete Marketing Sales Service cycle with CDP at heart O2O Collection Manage & Activation Integration Website Mobile POS IOT Social CRM Database Ads Data Destination Analytics BI tools Outbound ads CRM Report How data processes in MOBIO CDP Data Warehouse Data Visualization
- 10. Awareness Consideration Acquisition Service Loyalty Our product: MOBIO Operation CDP for Business Marketing Features Sale Features Services Features MOBIO Customer Data Platform Data Centralization Profile Unification Customer 360 View Dynamic Segmentation Journey Builder Email Marketing Trigger Campaign Popup / Banner Omnichannel Personalization Sales Pipeline Deal Automation Task Manager Lead Distribution Product Library KPI Manager Social Management Ticket Survey Chat Call Center Loyalty > > > >
- 11. > Data Centralization Profile Unification Customer Segmentation Business Activation > > - Collect data from every sources in real-time: POS, social media, website, mobile app, call center - Automate record email & phone number of customers > Data Enrichment - Predict missing information using AI - Evaluate customer sentiment using NLP - Unify data to create a single source of truth - Customer 360 View - Deduplicate profile - Segment customer with various filters based on business need - Dynamic fields for different type of needs - Use data to deliver marketing campaign, sales process, and better customer service - Integrate with other systems easy Customer Data Platform Marketing Services MOBIO CDPs capabilities Sales
- 12. Name: Pham Minh Phuong Phone no.: 0366257917 Email: phuongpham@email.com BOD: 03/05/1994 User_id: 23598740 Social_id: 033y549563sfd 達 giao d畛ch Vo l炭c HH:MM ngy DD:MM:YYYY M畉t hng: Product Z Gi叩 tr畛 董n hng: XXX 達 l棚n h畉ng Vng Vo l炭c HH:MM ngy DD:MM:YYYY 達 s畛 d畛ng voucher sinh nh畉t Chi畉n d畛ch Sinh nh畉t th叩ng 9 Vo l炭c HH:MM ngy DD:MM:YYYY Gi叩 tr畛 董n hng: XXX 達 m畛 th担ng i畛p trong email Vo l炭c HH:MM ngy DD:MM:YYYY Customer Data Platform Marketing Services Customer 360 View A single source of truth Device_id: android-12234afadf0 Demographic Transaction Behavior Dynamic Events Sales
- 13. A complete digital marketing package for modern marketers Marketing Management Journey Builder Personalization Automation Measurable Customer journey Marketing Key metric MarTech tools Email Marketing Popup / Banner Optimization Facebook / Google Audience Sync Landing Page Omnichannel Engagement Social Media Management Trigger-based Campaign Web push, In-app push Messenger Ads Marketing Dashboard Customer Data Platform Marketing Services Reach Registration, subscribe Customer interaction OR, CTR, CTOR CAC CR CPL Marketing Key factors Sales
- 14. Mini CRM for business - A minimal CRM to maximize sales efficiency Customer Data Platform Marketing Sales Services Sales Management Real-time Automation Evaluation Sales process orchestration Sales Key metric SalesTech tools Sales volume Lead time Lead conversion rate Revenue per rep Close time Customer upgrades CPL Sales Key factors Sales Pipeline Lead Distribution Deal Automation KPI Tracking & Performance Task Management Product Library & Category Complete Sales Reports
- 15. An end-to-end customer service tool to engage customer & build long-term loyalty Customer Data Platform Marketing Services Sales Service Management Timeliness Automation Satisfaction Customer service harmony Customer Service Key metric Customer Service tools ART, FRT Ticket time resolved Redemption rate Survey taken CLV Card upgrade Loyalty points Customer Service Key factors Social Engagement Social chat & Web live chat Customer Survey Ticket Management Call Center NLP Evaluation Card Membership Storage Voucher Management Loyalty Management Service Performance
- 16. 4.9M Identified profiles collected 12M Messages sent per month x3 Conversion Rate On-Premise deployment Omnichannel marketing strategy Detailed reports for each operation team Lead Distribution Customer behavior tracking for better messages Effective Upselling and Cross-Selling Personalization messages Customer data centralization Customer Use Case for Bank MSBs objectives Marketing Automation Omnichannel Customer Acquisition Customer Journey Optimization Lead Conversion rate optimization Measuring Effectiveness High-volume messages send MOBIO Solutions RESULTS Digital Transformation (data is last updated in Sep 2022)
- 17. MOBIO is a CDP & CEM platform that provide technology solution for data management and operations in Marketing, Sales and Service for mid-size and large enterprises. Mobio Solution is tailored for Corporations, Banks, Retail chains and receives positive feedbacks from customers. ABOUT MOBIO mobio.io 84 90 343 9982 sales@mobio.io CONTACT US