Introduction to SEO
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This document is a presentation on search engine optimization (SEO) that discusses both on-site and off-site techniques. It explains that search engines use factors like number of links, keyword mentions, and high-quality content to determine a page's value and rank it. Both on-site optimization of content and technical elements, as well as off-site optimization of links from other relevant sites, are important. The presentation includes case studies demonstrating how value can be gained or lost through SEO strategies over time.
Introduction to SEO
- 1. - Confidential - 2014 | LION & LION
- 2. How to use Search Engine Optimisation to get more visitors to your website - Confidential - 2
- 3. - Confidential - Content What you will learn from this presentation 3 What is SEO? Understanding the Search Engine An introduction to On-Site SEO An introduction to Off-Site SEO On-Site SEO vs. Off-Site SEO Last words
- 4. - Confidential - Short case studies How we can learn from others 4
- 5. What is SEO? Why should we optimise websites for search engines? - Confidential - 5
- 6. Understanding the search engine How do search engines know which pages to show? - Confidential - 6
- 7. Understanding the search engine How do search engines know which pages to show? - Confidential - 7
- 8. Understanding the search engine How do search engines know which pages to show? - Confidential - 8 Importance Number of references (links from other pages) Relevance Number of keyword mentions
- 9. Understanding the search engine How do search engines know which pages to show? - Confidential - 9 Websites that have links from high quality & relevant websites Websites with high quality content
- 10. Understanding the search engine How do search engines know which pages to show? - Confidential - 10 Every web page on the internet gets a value. This value is a score from 0-100. This score has to be earned over time.
- 11. The Google Sandbox How do search engines know which pages to show? - Confidential - 11
- 12. Understanding the search engine How do search engines know which pages to show? - Confidential - 12 High quality content High quality links
- 13. Understanding the search engine How do search engines know which pages to show? - Confidential - 13 High quality content Technically optimised website High quality text on every page User friendly website
- 14. An introduction to On-Site SEO How to optimise the website technically to rank higher in Search Engines - Confidential - 14 High quality content Technically optimised website High quality text on every page User friendly website On-Site SEO
- 15. An introduction to On-Site SEO How to optimise the website technically to rank higher in Search Engines - Confidential - 15 Telling Search Engines what your website is about
- 16. An introduction to On-Site SEO How to optimise the website technically to rank higher in Search Engines - Confidential - 16 Telling Search Engines what your website is about
- 17. An introduction to On-Site SEO How to optimise the website technically to rank higher in Search Engines - Confidential - 17 Telling Search Engines what your website is about
- 18. An introduction to Off-Site SEO How to optimise the links that link to your website - Confidential - 18 High quality links
- 19. An introduction to Off-Site SEO How to optimise the links that link to your website - Confidential - 19 High quality links Relevant websites Websites with high value Placement of the link
- 20. An introduction to Off-Site SEO How to optimise the links that link to your website - Confidential - 20 High quality links Relevant websites Websites with high value Placement of the link Off-Site SEO
- 21. An introduction to Off-Site SEO How to optimise the links that link to your website - Confidential - 21 How to recognize high valued websites?
- 22. An introduction to Off-Site SEO How to optimise the links that link to your website - Confidential - 22 How to recognize high valued websites? Continiously posts high quality and trustworthy content A lot of websites link to them They only link to websites that are relevant for their visitors Tons of visitors on a daily basis Often technically optimised
- 23. An introduction to Off-Site SEO How to optimise the links that link to your website - Confidential - 23 Examples of high quality websites
- 24. An introduction to Off-Site SEO How to optimise the links that link to your website - Confidential - 24 Examples of high quality websites Newspapers University websites (.edu) Government websites (.gov)
- 25. An introduction to Off-Site SEO How to optimise the links that link to your website - Confidential - 25 How value gets from one website to another website Value: 67/100 Website A Website B Website C
- 26. On-Site vs. Off-Site SEO Should I focus on On-Site SEO or Off-Site SEO? - Confidential - 26 Your value is influenced by both On-Site SEO, 叩nd Off-Site SEO: On-Site (43%) Off-Site (57%)
- 27. - Confidential - Short case studies How we can learn from others 27
- 28. Short Case study 1: Not so genius linkbuilding How RapGenius got kicked out of Google - Confidential - 28
- 29. Short Case study 1: Not so genius linkbuilding How RapGenius got kicked out of Google - Confidential - 29 RapGenius lost over 1 Million visitors a day
- 30. Short Case study 2: A valuable SEO lesson Losing value over night - Confidential - 30
- 31. Short Case study 2: A valuable SEO lesson Losing value over night - Confidential - 31 www.example.com/old-name > www.example.com/new-name
- 32. Short Case study 2: A valuable SEO lesson Losing value over night - Confidential - 32 www.example.com/old-name > www.example.com/new-name 24/100 1/100
- 33. Short Case study 2: A valuable SEO lesson Losing value over night - Confidential - 33 www.example.com/old-name > www.example.com/new-name 24/100 1/100
- 34. Short Case study 2: A valuable SEO lesson Losing value over night - Confidential - 34 www.example.com/old-name > www.example.com/new-name 24/100 24/100
- 35. Short Case study 3: The power of SEO How Lelong gained 350,000 visitors a month, in three months time - Confidential - 35
- 36. Short Case study 3: The power of SEO How Lelong gained 350,000 visitors a month, in three months time - Confidential - 36
- 37. - Confidential - Last words The main take aways of this presentation 37 Value is build over time Valuable links have to be earned Be careful when changing the URL SEO is a long term strategy
- 38. LION & LION The Digital Agency Wesley van der Hoop Head of Web Optimisation +60 18 297 0311 Wesley.vanderhoop@lionandlion.com -- CCoonnffiiddeennttiiaall -- 38