Introduction To Social Media
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The document introduces some key concepts about social media, including that everyone can now act as a media company by sharing their ideas online. It discusses how social networks, blogs, user-generated content and other online platforms allow people to spread ideas and connect with others. The document also outlines five opportunities that social media provides: listening, speaking, engaging, evangelizing and adopting; and notes that effective social media initiatives consider the four Ps of people, purpose, plan and process.
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Introduction To Social Media
- 1. Introduction to Social Media
- 2. or just a bunch of really cool stories
- 3. lets get some stuff out of the way
- 4. The World has Changed
- 5. Everyone is a media company (wasnt this the same before the world changed?) Ideas that spread, win Twitter 45 Million visitors Globally YouTube 20 hours of video uploaded every minute Facebook Fourth largest country in the world! One million new blogs go live Each day
- 6. Do like a media company does put your ideas out there (caveat) Use everyone elses reach to have the idea spread and Win
- 7. why But why will people spread my stuff? And how? Keeping in touch Making new friends Paying it forward Peer pressure Displaying Creativity Exhibitionism Altruistic impulse Getting validation Affinity to groups how Blogs Social networking sites wikis User generated videos and podcasts Forums and message boards Ratings and reviews tagging RSS widgets
- 8. Thats the concept, anyway. Now for some application.
- 9. Social Media gives us the following 5 opportunities: Listening Speaking Engaging Evangelizing Adopting Jargon Alert! You can sleep through this slide
- 10. For an effective Social Media initiative, we must consider the 4Ps People Purpose Plan Process Jargon Alert! You can sleep through this slide
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- 20. Seth Godin sethgodin.typepad.com Photo courtesy: Joi from Flickr Chris Brogan chrisbrogan.com Photo courtesy: BenSpark from Flickr Gary Vaynerchuck garyvaynerchuck.com Photo courtesy: Jicedsoul photography .:teymur madjderey from Flickr Standing on the shoulders of giants, AKA Further Reading
- 21. Im Mihir Karkare and we are Social Wavelength. Feedback: socialwavelength.com/feedback +91-98703-99493 [email_address] socialwavelength.com twitter.com/karkaremtg facebook.com/karkaremtg
Editor's Notes
- #8: Before transitioning to the next slide, we mention 2 things: Because of the coming together of these human desires and technologies, word of mouth is becoming stronger, and Example of a club