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Introduction to social networking_090108v5

Gerrit van Deventer
Gerrit van Deventer

These are slides from one of Gerrits hands on workshops, where he spend time with novice users who want to understand what this social media thing is all about so that they can have a clearer idea of what it is, how to use it and what the potential benefits of using it could be?

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Intro duction to social networking Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. FOR MORE INFO SEND a EMAIL to [email_address]
Key points Have a strategy Understand your marketplace Use the right tools for your audience Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
Look back in time 1650 - 1st Commercial Newspaper 1876 - 1st Telephone 1910 - 1st Talking Motion Picture 1927 - 1st Television Broadcasts 1951 - 1st Personal Computers Sold 1969 1st Internet Connection 1979 - 1st Cellular Phone Network 1981 - 1st Laptop Computers Sold 1994 - The WWW is born Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
Where are we going? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Offline Content Static Content ( Web 1.0 ) Dynamic Content ( Web 2.0 ) ( Web 3.0 )
Web 1.0 One way broadcast Static content Mass marketing Banner ads Hidden Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
Web 2.0 Collaboration Dynamic & Real-time Social Community Widgets & Gadgets Visible & transparent Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
Web 3.0 Convergence ? Interactive ? 3D ? Virtual ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
Social media (Web 2.0) Trends Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Source: Google Trends, December 2008 Q4 05 Q4 06
What is social media ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Social media is a range of largely open source software that enables user generated content
Common features Gadgets Widgets RSS Social Bookmark Tools Rate site or content Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
User profile Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Source: Wikipedia List of Generations (1901-1924) (1925-1939) (1940-1953) (1954-1965) (1966-1980) (1981-2000) (2001-) 107 - 84 83 - 69 68 - 55 54 - 43 42 - 28 27 - 8 7 - G.I. generation Silent generation Baby Boomers The latchkey kids The internet generation Millenials Gen @ War generation Depression generation The hippies Generation Jones Generation X Gen Y Gen V" (for virtuals) The seniors The lost generation The love generation Slackers iGeneration Echo Boomers Digitals
What Network ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Demographic date List of social networking websites
Why Facebook ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Launched in 2004 140,000,000 Users as on Dec 08 Alexa Ranking of 5 4 th most trafficked website in Oct 07 - Microsoft 1.6% share cost them $246 million Fastest growing age group 25 34 (gen x) Joining is FREE Open Networking
Why ecademy ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Launched in 1998 262,600 Users during Aug - Dec 08 Winning by sharing, online and offline business networking community Web 2.0 share knowledge base platform with functionality depending on membership level Main Demographic is UK SOHO & SME 52 % of users was 35 - 49 36% = < $100k + per year 52% male Open Networking
Why Linkedin ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Launched in 2003 30,000,000 Users as on Dec 08 Alexa Ranking of 211 in Jun 08 - Sequoia Capital 5% share cost them $53 million Average Age: 41 (gen x) Average Income: 贈75k per year 64% male STRONG FOCUS ON PRIVACY Functionality depending on membership level 3 degree Networking
Where to next ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information CONTACT info@gerritvandeventer.com

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Introduction to social networking_090108v5

  • 1. Intro duction to social networking Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. FOR MORE INFO SEND a EMAIL to [email_address]
  • 2. Key points Have a strategy Understand your marketplace Use the right tools for your audience Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
  • 3. Look back in time 1650 - 1st Commercial Newspaper 1876 - 1st Telephone 1910 - 1st Talking Motion Picture 1927 - 1st Television Broadcasts 1951 - 1st Personal Computers Sold 1969 1st Internet Connection 1979 - 1st Cellular Phone Network 1981 - 1st Laptop Computers Sold 1994 - The WWW is born Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
  • 4. Where are we going? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Offline Content Static Content ( Web 1.0 ) Dynamic Content ( Web 2.0 ) ( Web 3.0 )
  • 5. Web 1.0 One way broadcast Static content Mass marketing Banner ads Hidden Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
  • 6. Web 2.0 Collaboration Dynamic & Real-time Social Community Widgets & Gadgets Visible & transparent Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
  • 7. Web 3.0 Convergence ? Interactive ? 3D ? Virtual ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
  • 8. Social media (Web 2.0) Trends Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Source: Google Trends, December 2008 Q4 05 Q4 06
  • 9. What is social media ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Social media is a range of largely open source software that enables user generated content
  • 10. Common features Gadgets Widgets RSS Social Bookmark Tools Rate site or content Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
  • 11. User profile Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Source: Wikipedia List of Generations (1901-1924) (1925-1939) (1940-1953) (1954-1965) (1966-1980) (1981-2000) (2001-) 107 - 84 83 - 69 68 - 55 54 - 43 42 - 28 27 - 8 7 - G.I. generation Silent generation Baby Boomers The latchkey kids The internet generation Millenials Gen @ War generation Depression generation The hippies Generation Jones Generation X Gen Y Gen V&quot; (for virtuals) The seniors The lost generation The love generation Slackers iGeneration Echo Boomers Digitals
  • 12. What Network ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Demographic date List of social networking websites
  • 13. Why Facebook ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Launched in 2004 140,000,000 Users as on Dec 08 Alexa Ranking of 5 4 th most trafficked website in Oct 07 - Microsoft 1.6% share cost them $246 million Fastest growing age group 25 34 (gen x) Joining is FREE Open Networking
  • 14. Why ecademy ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Launched in 1998 262,600 Users during Aug - Dec 08 Winning by sharing, online and offline business networking community Web 2.0 share knowledge base platform with functionality depending on membership level Main Demographic is UK SOHO & SME 52 % of users was 35 - 49 36% = < $100k + per year 52% male Open Networking
  • 15. Why Linkedin ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Launched in 2003 30,000,000 Users as on Dec 08 Alexa Ranking of 211 in Jun 08 - Sequoia Capital 5% share cost them $53 million Average Age: 41 (gen x) Average Income: 贈75k per year 64% male STRONG FOCUS ON PRIVACY Functionality depending on membership level 3 degree Networking
  • 16. Where to next ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009
  • 17. Gerrit van Deventer trades as GBC Enterprises LLP and all materials are 息 2009 Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information CONTACT info@gerritvandeventer.com