This document provides a brief history of openings and closures from the 1800s to present day, highlighting key innovations over time. It discusses trends in demographics showing an aging population and buying power of older consumers. Finally, it covers design considerations for intuitive openings that account for physical changes with age as well as behavioral and environmental factors.
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Intuitive Openings
1. INTUITIVE
OPENINGS
Brussels, Belgium Nov 21, 2006
2. Short History on Openings
Fifty plus on board
Adding Value to openings
3. Darwinism
1859
Natural Selection
Survival of the First
Fossilize
4. Military
Application
history
USA Can Opener
Improved
USA
UKTin Can Opener
Canister Lightning Closure
18 19 19 19 19
09 10 39 53 58 70 78 89 92 99
Canning
Fr
Process, Glass Glass Blowing
1stAmerican patent Bottles
on the tin can
Crown Bottle Cap
Nicolas Appert Peter Durand Ezra Warner William Lyman William Painter
7. Clamshell & Blister Packaging
Many Mass Market Retailers
consider the annoyance felt by
the consumer as a small price to
pay for reducing the tremendous
costs of retail theft and its
impact on the bottom line.
2001 San Diego Padres pitcher Adam Eaton
8. Drinks in
Cup Dispensing Plastic
vending machines
Pull Ring
Modern-Day Can Stay-on
Tab Alcoa
Opener Tab
19 19 19
15 20 23 25 31 37 57 62 65 69 70 73 74 92
Closures
on GT
PET Bottle
Six pack Can Dispensing
Hom-Paks vending machines
Paper Bottle patent
USA 1st Aluminium Can
Gable Top
Mass Production
Pure-Pak
9. TRENDS
02 10
18yrs 44 will decrease by 1%
55+ will increase by 21%
55 to 64 will significantly increase by 47%
10. Buying
Power
79% own their
own homes
purchase 41%
of new cars &
48% of all
luxury cars
74% of
prescription
drug spending
息 Photographer: David Mckee | Agency: Dreamstime.com
11. 2001
NET WORTH
50+ held
$29.1 trillion
in net worth
69% of the
total USA net
worth
56% increase
from 1983 of
this age group