Investor's Circle Workshop - February 2015
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A short presentation that I gave to a group of social entrepreneurs curated by Investor's Circle. I talk about "superfans" and how to work with them. I use the case study of our civic hacking community in Houston. The best piece of advice from this presentation: focus on something bigger than you. Do something for the greater good. Make it align with your business efforts, but don't micromanage ROI.
Investor's Circle Workshop - February 2015
- 1. Activate Your Superfans Jeff Reichman 2.19.15
- 3. May 2013
- 11. What does this mean for your business?
- 14. Be good to your superfans Design events/campaigns that get them involved Organize the energy Level up Scale and extend your approach Never lose sight of the cause Summary
Editor's Notes
- #3: what a superfan looks like people who identify with what you are doing so much that they make it their own best kind of marketing but you have to be careful with them. dont abuse the privilege. must nurture them.
- #4: healthcare data expert animator startup mentor coming together over civic issues
- #5: they care about houston
- #6: following the hackathon, we continue with monthly civic hack nights gives people an opportunity to dip their toe in the water monthly touchpoint to get involved
- #7: we held a writeathon designed to get writers, designers, and social media storytellers involved.
- #8: meetup is our primary organizing tool loose affiliation between people
- #9: level up: make it fun for people to identify with we do custom artwork, interactive exhibits, etc.
- #10: not just civic. weve extended the concept to makers with startup weekend maker edition.
- #11: literacy with literacy hack and several others
- #13: superfans = ambassadors dont be the topic of conversation, be in the middle of it
- #14: find your community partners design an event or campaign that lets them tell their story united by the thread that you provide can be hackathon, but can also be simple: podcast, blog, etc. get people thinking about the issues you are solving, not the issues you face as a company