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15 Invisalign
Marketing- Tips for
Practice Success
Rachel Mele
1
The Top 10 sites without
video may lose their ranking
overnight.
- Bruce Clay


Sesame Solutions & Services
2
 Inc 500|5000 company
 Deloitte Technology Fast
500
 Fastest growing tech
company in the US
 Award winning suite of
analytic-rich patient
engagement tools
The Top 10 sites without
video may lose their ranking
overnight.
- Bruce Clay


Sesame Solutions & Services
3
Web Design
Mobile Site Design
Search & Social
Sweepstakes
Patient Login
Reminders
The Top 10 sites without
video may lose their ranking
overnight.
- Bruce Clay


Start More Invisalign Cases
4
15 Ways To Get Patients
5
#1 Invisalign Web Content
6
#2 Invisalign Banner on Home Page
#3 Invisalign SEO Rank
7
The Top 10 sites without
video may lose their ranking
overnight.
- Bruce Clay
Clear Braces
Invisalign
Orthodontist
Braces
33.1K
450K
1.5M
2.74M
#3 Invisalign SEO Rank
Google Search Volume
8
9
#4 Google+ Local
#5, 6, 7 Social Media
10
11
#5 Facebook
365 Days of Facebook Posts Ideas
20 Ways to Get more Facebook Likes
# 6 Facebook Sweepstakes
Sweepstakes
238 new Likes
during initial
Sweepstakes
21 Facebook
Recommendations
4 appointment
requests
13
#7 30-60 second YouTube Videos
14
#7 30-60 second YouTube Videos
15
#8 Blog Once a Week
32% greater website traffic
38% more time spent on sites
30% more pages per visit
Tips #1-8 Will Drive New Patients
16
93 calls per month
21 prospective patients on average
#9 Patient Appealing Website
17
#9 Patient Appealing Website
Bio and Photo
Sesame is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications 18
Warm &
Personable
#9 Patient Appealing Website
What Works
19
 Before and afters (full face)
 Easy-to-find office location
 Payment options
 Telephone and address on home page
 Services/new patient page
 Detailed, easy-to-use navigation menu
#9 Patient Appealing Website
What Doesnt Work
20
 Music and auto-play animation
 Splash intro pages
 Scary photos with instruments
 Dark color schemes, particularly black and red
 Content that leads consumers to perceive the
practice as cold, unfeeling or institutional
#10 Mobile Enabled Website
21
Mobile browsing
to exceed desktop
browsing by end
of 2013
Sesame is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications 22
#11 Share Your Smile on Facebook
23
#11 Share Your Smile on Facebook
24
# 12 Invisalign Day Promotions
25
#13 Text in Appt Reminders
26
#14 Ask for Invisalign Referrals
via Email
27
# 15 Newsletter w/ Invisalign
Article
365 Days of Dental Facebook Posts
September 17, 2013
10:00am PDT
Register by visiting:
goo.gl/95KSNM
Next Webinar
28
invisalign@sesamecommunications.com
877揃633揃5193
Sesame is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications
Questions?
29

More Related Content

Invisalign marketing tips for practice success 2013

  • 1. 15 Invisalign Marketing- Tips for Practice Success Rachel Mele 1
  • 2. The Top 10 sites without video may lose their ranking overnight. - Bruce Clay Sesame Solutions & Services 2 Inc 500|5000 company Deloitte Technology Fast 500 Fastest growing tech company in the US Award winning suite of analytic-rich patient engagement tools
  • 3. The Top 10 sites without video may lose their ranking overnight. - Bruce Clay Sesame Solutions & Services 3 Web Design Mobile Site Design Search & Social Sweepstakes Patient Login Reminders
  • 4. The Top 10 sites without video may lose their ranking overnight. - Bruce Clay Start More Invisalign Cases 4 15 Ways To Get Patients
  • 6. 6 #2 Invisalign Banner on Home Page
  • 8. The Top 10 sites without video may lose their ranking overnight. - Bruce Clay Clear Braces Invisalign Orthodontist Braces 33.1K 450K 1.5M 2.74M #3 Invisalign SEO Rank Google Search Volume 8
  • 10. #5, 6, 7 Social Media 10
  • 11. 11 #5 Facebook 365 Days of Facebook Posts Ideas 20 Ways to Get more Facebook Likes
  • 12. # 6 Facebook Sweepstakes Sweepstakes 238 new Likes during initial Sweepstakes 21 Facebook Recommendations 4 appointment requests
  • 13. 13 #7 30-60 second YouTube Videos
  • 14. 14 #7 30-60 second YouTube Videos
  • 15. 15 #8 Blog Once a Week 32% greater website traffic 38% more time spent on sites 30% more pages per visit
  • 16. Tips #1-8 Will Drive New Patients 16 93 calls per month 21 prospective patients on average
  • 17. #9 Patient Appealing Website 17
  • 18. #9 Patient Appealing Website Bio and Photo Sesame is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications 18 Warm & Personable
  • 19. #9 Patient Appealing Website What Works 19 Before and afters (full face) Easy-to-find office location Payment options Telephone and address on home page Services/new patient page Detailed, easy-to-use navigation menu
  • 20. #9 Patient Appealing Website What Doesnt Work 20 Music and auto-play animation Splash intro pages Scary photos with instruments Dark color schemes, particularly black and red Content that leads consumers to perceive the practice as cold, unfeeling or institutional
  • 21. #10 Mobile Enabled Website 21 Mobile browsing to exceed desktop browsing by end of 2013
  • 22. Sesame is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications 22 #11 Share Your Smile on Facebook
  • 23. 23 #11 Share Your Smile on Facebook
  • 24. 24 # 12 Invisalign Day Promotions
  • 25. 25 #13 Text in Appt Reminders
  • 26. 26 #14 Ask for Invisalign Referrals via Email
  • 27. 27 # 15 Newsletter w/ Invisalign Article
  • 28. 365 Days of Dental Facebook Posts September 17, 2013 10:00am PDT Register by visiting: goo.gl/95KSNM Next Webinar 28
  • 29. invisalign@sesamecommunications.com 877揃633揃5193 Sesame is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications Questions? 29