Iost2011
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The document discusses digital tools for analysis and SEO basics, including: WordPress, Google Analytics, Twitter, Facebook pages and insights, Mailchimp for newsletters, and basics of SEO like keywords, headlines, titles and leading sections of content. The presentation provides an overview of these key publishing platforms and analytics tools for organizations to engage audiences online.
![IOST 2011 - Terese Raymond Terese Raymond @terejs [email_address] http://aprendi.se Thank you for your attention!](https://image.slidesharecdn.com/iost2011-111013174541-phpapp01/85/Iost2011-15-320.jpg)
Iost2011
- 1. - Publishing platforms - SEO (seek engine optimization) basics - Digital tools for analysis IOST 2011 - Terese Raymond Terese Raymond - Presentation at the Information Officers’ Staff Training 2011
- 2. Digital values Analogue values IOST 2011 - Terese Raymond
- 3. Web page - Blog G oogle A nalytics Social networks F acebook I nsights Newsletter M ailchimp S tatistics SEO IOST 2011 - Terese Raymond
- 4. WordPress WordPress.com & WordPress.org http://iost2011.wordpress.com IOST 2011 - Terese Raymond
- 5. Pages - Posts Categories - Tags Widgets Akismet Disqus Contact form 7 Google Analytics Twitter/Facebook widget IOST 2011 - Terese Raymond Start page - settings/reading Visibility - settings/privacy Links - settings/permalinks
- 6. Comments = Dialogue! How to handle critics? DISQ US IOST 2011 - Terese Raymond
- 7. Google Analytics Analytics account HTML - web page = Visitor statistics! Photo: Kristina Alexanderson IOST 2011 - Terese Raymond
- 8. Twitter #hashtags @iost2011 DM Lists ” People are there with the purpose of being contacted” Felix König (LSU) IOST 2011 - Terese Raymond
- 9. Facebook: /groups /pages Visibility Statistics Use as page/person Like vs. Members IOST 2011 - Terese Raymond
- 10. Facebook Top #3 /username /like-box = developers.facebook.com/docs/reference/plugins/like-box/ /insights = http://developers.facebook.com/docs/insights/ IOST 2011 - Terese Raymond
- 11. Newsletter Mailchimp Free > 2000 subscribers IOST 2011 - Terese Raymond
- 12. SEO Photo: Kristina Alexanderson IOST 2011 - Terese Raymond Words Search phrase Headlines Title Overview - lead section
- 13. WordPress.com WordPress.org Tumblr Google Analytics Twitter Facebook - pages/grupper/event Facebook Insights Mailchimp IOST 2011 - Terese Raymond
- 14. RSS Subscribe on web pages, blogs, Facebook pages etc. Google reader IOST 2011 - Terese Raymond
- 15. IOST 2011 - Terese Raymond Terese Raymond @terejs [email_address] http://aprendi.se Thank you for your attention!