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Intellectual Property, Business Models
and the Digital Domain: A Survey
-Prashant Kulkarni
Asst. Professor
Indus Business Academy-Bangalore
Presentation at 2nd
Researcher’s Confluence on Intellectual Property Rights at S. J. Mehta School
of Management, IIT Mumbai, February, 2011
Economic Activities and Change
– Internet and digital revolution
• Pigeons/smoke-signals to internet
– Diffusion of information within the society
• 70% of wealth accumulated in the rich economies is in the
form of intangible, knowledge based assets (Gelder, 2006)
– Access to information (Assets)
• Shift from the private corporations/State to Civil Society?
– Recrafting Global Trade Rules?
• Political Economy of TRIPS
IP Literature and Tradition Business
Models
• Weak foundations
– System independent of space and time
– Right holders’ limited-term monopoly and public
benefit of unhindered access to scientific records
and cultural traditions
• Ignores key ownership questions
• Shifting battlefield
– Digitization of copyrights
IP and Digital Environment
• Weak cross border regulations; liberal cross
border flows
• Authority inconsistent with global realities
• Rise of non market and non proprietary
means of production
• Incompatibility of IPRs and Digital economy
– Danny Quah’s characteristics
Digital Alternatives
• Open Business Models (Chesbrough , 2003)
– Recognize the value of ideas being generated
outside the boundaries of the firm
– Business-dependent value of IP is crucial for its
effective utilization
Piracy is Good
Lessig (2005)
• Creativity vs Creativity (new regimes challenge
the old)
– Amateur creativity as collateral damage
– Copyright wars criminalize creativity, drives piracy
underground become corrosive
• Brazil’s experience
• Deregulate and decriminalize
Apple’s iTunes
• P2P vs traditional music industry
• Apple’s way –iTunes
– Autonomy of choice
– Freedom from legal hassles
Conclusions
• Digital technologies serve as engines of
cultural innovation
• Technology is per se neutral
• Reconciling and adapting their interests for
both corporations and government will
determine the future of the digital era
Questions????
-prashantkulkarni@rediffmail.com
Questions????
-prashantkulkarni@rediffmail.com

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  • 1. Intellectual Property, Business Models and the Digital Domain: A Survey -Prashant Kulkarni Asst. Professor Indus Business Academy-Bangalore Presentation at 2nd Researcher’s Confluence on Intellectual Property Rights at S. J. Mehta School of Management, IIT Mumbai, February, 2011
  • 2. Economic Activities and Change – Internet and digital revolution • Pigeons/smoke-signals to internet – Diffusion of information within the society • 70% of wealth accumulated in the rich economies is in the form of intangible, knowledge based assets (Gelder, 2006) – Access to information (Assets) • Shift from the private corporations/State to Civil Society? – Recrafting Global Trade Rules? • Political Economy of TRIPS
  • 3. IP Literature and Tradition Business Models • Weak foundations – System independent of space and time – Right holders’ limited-term monopoly and public benefit of unhindered access to scientific records and cultural traditions • Ignores key ownership questions • Shifting battlefield – Digitization of copyrights
  • 4. IP and Digital Environment • Weak cross border regulations; liberal cross border flows • Authority inconsistent with global realities • Rise of non market and non proprietary means of production • Incompatibility of IPRs and Digital economy – Danny Quah’s characteristics
  • 5. Digital Alternatives • Open Business Models (Chesbrough , 2003) – Recognize the value of ideas being generated outside the boundaries of the firm – Business-dependent value of IP is crucial for its effective utilization
  • 6. Piracy is Good Lessig (2005) • Creativity vs Creativity (new regimes challenge the old) – Amateur creativity as collateral damage – Copyright wars criminalize creativity, drives piracy underground become corrosive • Brazil’s experience • Deregulate and decriminalize
  • 7. Apple’s iTunes • P2P vs traditional music industry • Apple’s way –iTunes – Autonomy of choice – Freedom from legal hassles
  • 8. Conclusions • Digital technologies serve as engines of cultural innovation • Technology is per se neutral • Reconciling and adapting their interests for both corporations and government will determine the future of the digital era