IPA 'Game Changers' event, 14th July 2009 – Absolute presentation
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Clive Dickens of Absolute's presentation from the IPA Strategy Group's 'Game Changers: Free' event on Tuesday 14th July 2009.
IPA 'Game Changers' event, 14th July 2009 – Absolute presentation
- 1. Insert ‘free’ pun here Clive Dickens 1
- 2. Why we bought Virgin Radio
- 3. Why we really bought Virgin Radio £53.2m + 8m?
- 4. All commercial radio is undervalued CPM vs. CPT
- 5. Free is cool
- 6. Free is a business model
- 7. The original ‘free’ business model?
- 8. But commercial radio thinks small
- 9. Behave like a big brand
- 10. Behave like a startup
- 11. Innovate
- 14. Give back
- 15. Make ourselves part of the ‘new free’