iPad: One Year Later
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Raven Zachary gave a presentation at the Web 2.0 Expo on March 30, 2011 summarizing his experience using the iPad for the past year. Some of the key points from his presentation included: - The iPad has replaced his laptop for many tasks like email, web browsing, and media consumption due to its portability. However, it has not replaced his desktop computer. - Developing apps directly on the iPad poses limitations compared to using a desktop. - The iPad works well for travel since it is lighter than a laptop and easier to use in airport security lines. - While the iPad has limitations like lack of Flash support, printing capabilities, and backup options, it fulfills many of his
iPad: One Year Later
- 1. iPad: Raven Zachary Small Society One Year Later Web 2.0 Expo 30 March 2011 Photo by Willis Lim
- 3. Find vehicles Reserve Unlock and honk horn Extend reservation Save favorites Ideas Wireframes Design Before a line of code is written...
- 4. A Show of Hands Photo by Nick Bilton
- 5. Photo by Jeff Christensen
- 6. Elisha Gray Teleautograph Photo from Oberlin College Archives
- 7. Photo by Tobias Hilsen
- 8. An utter disappointment and abysmal failure. (Orange County Design Blog) Consumers seem genuinely baf鍖ed by why they might need it. (Businessweek) Nothing more than a luxury bauble that will appeal to a few gadget geeks. (Bloomberg) Insanely great it is not. (MarketWatch) My god, am I underwhelmed. (Gizmodo) Source: David Pogue, New York Times iPad Announcement Commentary
- 9. Photo by Dan Nguyen
- 11. Photo by Randy von Liski
- 12. Is there room for a third category of device in the middle?
- 13. Yes, but...
- 14. Existing New Existing Market Market Market
- 15. Far better at some key things
- 17. Nobody needs a tablet. So why are we gobbling them up? - Brian X. Chen,Wired.com
- 18. Video Web browsing Email Periodicals eBooks Games Social Networking Education News Music iPad Usage Survey, wired.com
- 26. 2010 iPad Unit Sales Estimates 15 12 Millions of Units Shipped 9 6 3 0 ACTUAL Jon Gruber Various Forrester Jason Snell Andy Ihnatko Sources: Various
- 27. The tablet is now a proven market. This is not a fad. ...and this market is impacting other markets.
- 28. Netbook Growth
- 29. Laptop Growth
- 32. 14.78m sold in 2010, during 9 month period (April on) Fastest selling consumer electronic device (before the Microsoft Kinect) More than every Tablet PC ever sold $9.5bn in revenue for Apple Post-PC Era Part of the iOS larger ecosystem iPad Success in 2010
- 33. Apple iOS Units (in millions) 200 iPhone iPod touch iPad 14.79 150 60.2 Millions of Units Shipped 160+ million iOS devices and growing 7.46 47.2 100 3.27 42.7 38.0 89.6 33.0 73.4 59.3 50 20.0 50.9 17.0 42.1 15.0 33.4 13.0 26.4 7.5 21.2 17.4 5.4 13.0 3.2 4.3 0 3.7 5.4 6.1 0.3 0 1.0 1.4 0 0 0 0 0 0 0 0 0 0 0 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Sources: iPhone & iPad - Apple iPod touch - estimate by Raven Zachary and Apple
- 34. Apple iOS Market by Device 9% 37% iPod touch iPhone 160+ million iPad iOS devices and growing 54% Sources: iPhone & iPad - Apple iPod touch - estimate by Raven Zachary and Apple
- 35. Portable Gaming Market (Total Units Sold) 200 Since 2007 (2008) 150 Since 2004 Millions of Units Shipped 100 Since 2005 50 0 iOS Sony PSP Nintendo DS Sources: Apple, Nintendo, Sony
- 36. App Store Apps by Platform 400000 350,000 300000 280,000 200000 100000 43,535 16,121 10,000 0 Apple Google Nokia RIM Microsoft Source: Various, Q1 2011 data
- 37. App Store Tablet Apps by Platform 70000 65,000 52500 35000 17500 0 0 0 19 0 Apple Google Nokia RIM Microsoft Source: Various, Q1 2011 data
- 38. Android Marketplace Tablet Apps Electrum Drum CNN App Speedx 3D Grocery iQ Machine/Sampler Vendetta Online Google Body USA Today WeatherBug Flixster AccuWeather Thumb Keyboard DrawFree TouchDown DueToday Opera Draft Manager 11 QuickOf鍖ce NY Times Conqu Source: Justin Williams, carpeaqua
- 39. Thinner. Lighter. Faster. FaceTime. Smart Covers. 10- hour battery. 2x CPU, 9x graphics Video mirroring Evolutionary, not revolutionary, but... Retained price points ($499 to $829) iPad 2 Overview
- 40. Low-res cameras No retina display Out of the box activation not available 18 con鍖gurations - color, network, storage No Flash support No 4G network support iPad 2 Complaints
- 41. Too early to tell Only 20 days on the market in the US Only 6 days in 25 additional countries 500k units 鍖rst day estimate (source: Gene Munster, Piper Jaffray) Mall of America: line 3x 5th Ave Apple Store NYC: line 1.5x Demand > Supply iPad 2 Sales Data
- 42. iPad 2 isnt just the best tablet on the market, it feels like the only tablet on the market. - Joshua Topolsky, Engadget
- 43. Thats because the tablet wars have not yet begun.
- 44. Global Tablet Market Share 10 0.3 2.1 8 Millions of Units Shipped 7.3 5 0.1 0.1 4.2 3 0 Q3 10 Q4 10 iPad Android Other Source: Strategy Analytics
- 45. Global Tablet Market Share - 2010 3% 13% iPad Android Other 84% Source: Strategy Analytics
- 46. 99.7% of people still havent bought a smartphone or tablet yet. Source: RBC Capital Markets
- 47. The Competitors
- 48. Not open source...yet. Limited hardware partners (Motorola, Samsung, LG) Delays will hurt tablet adoption To make our schedule to ship the tablet, we made some design tradeoffs. Andy Rubin, Google Android 3.0 Honeycomb
- 49. Android 3.0 (Honeycomb) 10.1 display Verizon partnership Retail distribution 4G upgradeable Motorolas Xoom is $599 / $799 iPads 鍖rst real rival. Release date: March 27, -Walt Mossberg, WSJ 2011 Motorola Xoom
- 51. Android 3.0 (Honeycomb) 10.1 and 8.9 displays Tab as family of devices Older generation in 2010 (2m units) Price TBD Release date: Summer 2011 Samsung Galaxy Tab
- 52. webOS (Palm) 9.7 display Positioned for enterprise and consumer Touchstone sharing No cellular model Price TBD Release date: June 2011 HP TouchPad
- 53. BlackBerry Tablet OS (QNX) 7 display Positioned for enterprise and consumer Runs Android apps in virtual machine Price $499 and up Release date: April 19, 2011 RIM BlackBerry PlayBook
- 55. Tiny!
- 57. ...and dont forget these guys.
- 58. Custom hardware Excellent brand recognition Retail distribution Android Appstore Payment infrastructure (Apple has 200m iTunes accounts) Books, music, movies Content distribution rights for Kindle Can afford low to no margins Is Amazon the real iPad threat?
- 59. Tablet Planned Purchasing 100% 90% 80% 83% 70% 60% 50% 40% 30% 20% 10% 8% 4% 3% 0% 3% Apple iPad Motorola Xoom RIM Playbook Samsung Galaxy Tab Other Source: ChangeWave Research, 3,000+ respondents, Feb 2011
- 60. A year later, iPad has serious competitors pending Rapid adoption of Android Margin vs. market share challenges Retail distribution impact is serious iOS 5 - software leapfrog? eReaders move into the tablet space Apple retains aggressive component discounts 2011 Tablet Market
- 61. iPad 70-80% market share (IDC) iPad 68% market share, 29m units sold (JP Morgan) iPad 36.5m units sold (iSupply) 2011 iPad Estimates
- 63. One year with the iPad. (How did I do?)
- 64. Oops.
- 65. It is a laptop replacement (for me). It is not a computer replacement.
- 66. Developers and designers wont have this option as easily.
- 67. iPad Power cable VGA connector cable Headphones Business cards Pen From 17 lbs. to 4 lbs. I travel lightly. Airport security is easier
- 68. All day with A few hours + no charge a power cable
- 69. The art of caf辿 bathrooms Photo by David Wright
- 70. Work Home Travel
- 71. Threaded conversations Uni鍖ed inbox Still no 鍖ltering or rules Moved from POP folders to IMAP server folders Gmail web app for iPad is good Not a good power user app, prefer desktop Mail
- 72. Presenter mode improvements Presenter notes support Multitasking support Improved importing reliability Still not a great presentation authoring tool Keynote
- 73. iTunes sync OS updates Some websites (Flash and JavaScript) Some documents Printing (partially solved) Backup Additional iPad Limitations
- 74. iPhone iPad Mac Always with Always in I have one at me. my bag. the of鍖ce and one at home.
- 75. iPhone iPad Mac Connect Play Work Alert Read Write Check Consume Create
- 76. Creating Mobile Apps Based on Behavioral Patterns and Specialized Platforms Today, Next,This Room
- 77. Venturing Beyond the App Store Tomorrow, 9:05am, Keynote Room - 3rd Floor
- 78. Rede鍖ning Zillow In A Mobile Era: When A dot com is No Longer A .com Tomorrow, 9:50am, Keynote Room - 3rd Floor
- 79. Tablet Success Tomorrow, 10am, Keynote Room - 3rd Floor
- 80. Cheating in Mobile Tomorrow, 11am, Alcove 4
- 81. Touching Stories: Designing Digital Magazines for the iPad Tomorrow, 1pm, This Room
- 82. Thank you! www.smallsociety.com Raven Zachary raven@smallsociety.com @ravenme (Twitter)