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IPL 2015 - What if Brands had Eyes?

Ankit Nayan
Ankit Nayan

A Spotr report on how brands can measure their visibility in IPL 2015 by using Spotr's platform. Get insights on the actual visibility of the brand

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IPL 2015 What if brands had Eyes?
Brands are paying top money for their brand visibility in IPL Videocon INR 6 crores with Mumbai Indians Usha International INR 3 crores with Mumbai Indians Huawei renewed 3yrs deal with RCB How do brands know that they are getting bang for the buck? Some Sample Sponsorship Deals at IPL (based on public sources)
Brand and Team Sponsorships Tata Motors Prima, HTC, ACC Manforce, Royal Stag, Pan Parag Aircel Gulf Idea RedFM Daikin, Flying Machine, RBL Bank Gionee, Dish TV Royal Stag, USPA UltraTech Cement, Spice Puma, TCS Videocon-D2H, DHFL Etihad, Jet Airways, Usha Kingfisher, McDowels, Huawei Brittania, Tata Motors Bolt
Brand Detected: Huawei Retweets: 69 Likes: 130
Brand Detected: Vodafone Yes Bank Retweets: 31 Likes: 28
Images form a big chunk of social media posts Out of around 30000 tweets shared in Twitter around IPL, 6500 tweets on IPL contain images 6500 2430 1176 0 1000 2000 3000 4000 5000 6000 7000 Tweets on IPL containing images Tweets containing unique images Images with Brand Tweet Analysis for IPL We also found that 50% of the tweets with IPL didnt contain any content related to article. Thus, current Social Media Analytics is Blind Spotr
Spotr provides a fresh approach to social media using images User generated content are much more impactful as these are created by users themselves and not pumped by Ads Get rich analytics of your visibility in Social Media No need to spend effort in creating content. Relevant content easily available to be shared Capitalize on user generated content by seamlessly sharing them in your social channels Visuals are processed 60,000X faster in the brain than text. A social post with an image or video is re-shared 35% more than only text Use Image based campaigns to drive better penetration and visibility
171 114 75 56 51 36 32 26 25 24 23 23 22 22 21 20 19 16 15 15 13 13 12 12 11 10 0 20 40 60 80 100 120 140 160 180 Visibility of brands based on user shared images in IPL 2015 (sampled data for 1 day) Measure your visibility in social media The number of images for main sponsors of the teams playing on the day increases the number of images shared No.ofImages Spotr
Capitalize on User Generated Content Allow brand to share user generated content after taking users permission Generate more visibility for your brand by sharing content generated by users themselves.
Use Image to run a more effective campaign Promote Image sharing by User Campaign in which user has to share an image According to studies, social posts with images and videos are re- shared 35% more than text only posts.
Tag Cloud to find key trends around IPL
For more details visit www.spotr.in Or write to ankitnayan@gmail.com

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IPL 2015 - What if Brands had Eyes?

  • 1. IPL 2015 What if brands had Eyes?
  • 2. Brands are paying top money for their brand visibility in IPL Videocon INR 6 crores with Mumbai Indians Usha International INR 3 crores with Mumbai Indians Huawei renewed 3yrs deal with RCB How do brands know that they are getting bang for the buck? Some Sample Sponsorship Deals at IPL (based on public sources)
  • 3. Brand and Team Sponsorships Tata Motors Prima, HTC, ACC Manforce, Royal Stag, Pan Parag Aircel Gulf Idea RedFM Daikin, Flying Machine, RBL Bank Gionee, Dish TV Royal Stag, USPA UltraTech Cement, Spice Puma, TCS Videocon-D2H, DHFL Etihad, Jet Airways, Usha Kingfisher, McDowels, Huawei Brittania, Tata Motors Bolt
  • 6. Images form a big chunk of social media posts Out of around 30000 tweets shared in Twitter around IPL, 6500 tweets on IPL contain images 6500 2430 1176 0 1000 2000 3000 4000 5000 6000 7000 Tweets on IPL containing images Tweets containing unique images Images with Brand Tweet Analysis for IPL We also found that 50% of the tweets with IPL didnt contain any content related to article. Thus, current Social Media Analytics is Blind Spotr
  • 7. Spotr provides a fresh approach to social media using images User generated content are much more impactful as these are created by users themselves and not pumped by Ads Get rich analytics of your visibility in Social Media No need to spend effort in creating content. Relevant content easily available to be shared Capitalize on user generated content by seamlessly sharing them in your social channels Visuals are processed 60,000X faster in the brain than text. A social post with an image or video is re-shared 35% more than only text Use Image based campaigns to drive better penetration and visibility
  • 8. 171 114 75 56 51 36 32 26 25 24 23 23 22 22 21 20 19 16 15 15 13 13 12 12 11 10 0 20 40 60 80 100 120 140 160 180 Visibility of brands based on user shared images in IPL 2015 (sampled data for 1 day) Measure your visibility in social media The number of images for main sponsors of the teams playing on the day increases the number of images shared No.ofImages Spotr
  • 9. Capitalize on User Generated Content Allow brand to share user generated content after taking users permission Generate more visibility for your brand by sharing content generated by users themselves.
  • 10. Use Image to run a more effective campaign Promote Image sharing by User Campaign in which user has to share an image According to studies, social posts with images and videos are re- shared 35% more than text only posts.
  • 11. Tag Cloud to find key trends around IPL
  • 12. For more details visit www.spotr.in Or write to ankitnayan@gmail.com