際際滷

際際滷Share a Scribd company logo

IR With Leading Edge Technology - IR Websites & Social Media - April 11, 2011

Download as PPT, PDF
Darrell Heaps
Darrell Heaps

Presentation given to CIRI QC on April 14, 2011. Topic focused on the use of social media for investor relations and the integration of social media into investor relation websites. For more info please visit http://www.q4blog.com

Convert to study materialsBETA

Transform any presentation into ready-made study materialselect from outputs like summaries, definitions, and practice questions.

1 of 17
Downloaded 76 times
CIRI QC April 14, 2011 IR with Leading Edge Technology Presented by: Darrell Heaps Co-Founder and CEO Q4 Web Systems
The World Today If you look at whats happening today with communications and disclosure, were moving from a world where it was very paper based into a world where its very much based in the Internet and on social media. We have to recognize that those changes are happening and we need to embrace that change and drive it forward and do it in a way thats efficient. Rob Williams, VP IR at Dell March 23, 2011
Are Investors Using Social Media? 49% of institutional investors read financial blogs. 33% at least weekly* *Rivel Research 257 Institutional Investors in the US 27% pro investors use YouTube. 9% at least weekly* 3 out of 5 financial bloggers use Twitter as a primary news source*** ***Financial Media Conference, NYC, Feb 2011 63% pro investors agree that social media will increase in importance over the next year** **Brunswick Group, Sept 2009
StockTwits Growing Rapidly StockTwits grown more than 100% since Nov 2010. Now more than 500,000 investors.
Financial Blogging is Mainstream SeekingAlpha to almost 5M investors a month. Increased from 3.2M in just 3 months (Jan 2011).
Social Media for Investor Relations Website IR Website Email RSS Social Networks Updates and monitoring Social Media Publish and embed 65% 37% 18% 10% 29% 10% Q4 Whitepaper Research 2010
Social Media Integrated with IR Websites
EXAMPLES IR Websites / Twitter / Facebook / YouTube / Flickr / 際際滷Share
Example Links http://content.dell.com/us/en/corp/about-dell-investor.aspx?c=us&l=en&s=corp http://en.community.dell.com/dell-blogs/dell-shares/b/dell-shares/archive/2011/03/18/vp-of-storage-business-shares-dell-s-storage-strategy-part-ii.aspx http://stocktwits.com/symbol/DEL http://www.agnico-eagle.com/English/Investor-Centre/Multimedia-Gallery/default.aspx http://www.agnico-eagle.com/English/Investor-Centre/Financial-Reporting/Latest-Quarterly-Report/default.aspx http://twitter.com/#!/agnicoeagle http://tvipacific.com/Investors/Investor-Connect/Facebook/default.aspx http://www.facebook.com/tvipacific http://twitter.com/#!/tvipacific http://irwebreport.com/20110414/social-media-investor-relations-reaches-tipping-point/ http://alcoa.com/global/en/investment/info_page/home.asp http://www.facebook.com/alcoa?sk=wall http://www.slideshare.net/alcoa/alcoa-1q11-earnings-presentation http://www.northgateminerals.com/Home/default.aspx http://twitter.com/#!/northgate_NGX
RETURN ON INVESTMENT Improved Liquidity / Expanded Reach / Conversation Quality / Time Saving
Improved Liquidity Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the companys shares. This correlation was found to be most significant with small cap firms that typically do not receive news coverage.
Improved Liquidity Evidence Social Media Results Website visits increased 100/mth to 4,000/mth Average daily trading increase of 55% Share price increased $0.06 to $0.11 over 6 months
Expanded Reach
Enhanced Conversation Quality IROs spend a lot of their time talking about their company on the phone with securities analysts and portfolio managers. Establishing this one-to-many medium made it a much more efficient way for us to get that information out there to the investor and analyst community. It actually enhanced the conversations that we were having on a follow-up basis because we knew that we had established a base level of understanding about a particular topic. Rob Williams, VP IR at Dell March 23, 2011
Time Savings Before Social Media After Social Media TVI Pacific - Calls to Investor Relations / Week
Discussion
More on Q4: www.q4websystems.com Thought leadership: www.q4blog.com Contact: Darrell Heaps 1-877-426-7829 ext. 222 darrellh@q4websystems.com twitter.com/darrellheaps

More Related Content

IR With Leading Edge Technology - IR Websites & Social Media - April 11, 2011

  • 1. CIRI QC April 14, 2011 IR with Leading Edge Technology Presented by: Darrell Heaps Co-Founder and CEO Q4 Web Systems
  • 2. The World Today If you look at whats happening today with communications and disclosure, were moving from a world where it was very paper based into a world where its very much based in the Internet and on social media. We have to recognize that those changes are happening and we need to embrace that change and drive it forward and do it in a way thats efficient. Rob Williams, VP IR at Dell March 23, 2011
  • 3. Are Investors Using Social Media? 49% of institutional investors read financial blogs. 33% at least weekly* *Rivel Research 257 Institutional Investors in the US 27% pro investors use YouTube. 9% at least weekly* 3 out of 5 financial bloggers use Twitter as a primary news source*** ***Financial Media Conference, NYC, Feb 2011 63% pro investors agree that social media will increase in importance over the next year** **Brunswick Group, Sept 2009
  • 4. StockTwits Growing Rapidly StockTwits grown more than 100% since Nov 2010. Now more than 500,000 investors.
  • 5. Financial Blogging is Mainstream SeekingAlpha to almost 5M investors a month. Increased from 3.2M in just 3 months (Jan 2011).
  • 6. Social Media for Investor Relations Website IR Website Email RSS Social Networks Updates and monitoring Social Media Publish and embed 65% 37% 18% 10% 29% 10% Q4 Whitepaper Research 2010
  • 7. Social Media Integrated with IR Websites
  • 8. EXAMPLES IR Websites / Twitter / Facebook / YouTube / Flickr / 際際滷Share
  • 9. Example Links http://content.dell.com/us/en/corp/about-dell-investor.aspx?c=us&l=en&s=corp http://en.community.dell.com/dell-blogs/dell-shares/b/dell-shares/archive/2011/03/18/vp-of-storage-business-shares-dell-s-storage-strategy-part-ii.aspx http://stocktwits.com/symbol/DEL http://www.agnico-eagle.com/English/Investor-Centre/Multimedia-Gallery/default.aspx http://www.agnico-eagle.com/English/Investor-Centre/Financial-Reporting/Latest-Quarterly-Report/default.aspx http://twitter.com/#!/agnicoeagle http://tvipacific.com/Investors/Investor-Connect/Facebook/default.aspx http://www.facebook.com/tvipacific http://twitter.com/#!/tvipacific http://irwebreport.com/20110414/social-media-investor-relations-reaches-tipping-point/ http://alcoa.com/global/en/investment/info_page/home.asp http://www.facebook.com/alcoa?sk=wall http://www.slideshare.net/alcoa/alcoa-1q11-earnings-presentation http://www.northgateminerals.com/Home/default.aspx http://twitter.com/#!/northgate_NGX
  • 10. RETURN ON INVESTMENT Improved Liquidity / Expanded Reach / Conversation Quality / Time Saving
  • 11. Improved Liquidity Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the companys shares. This correlation was found to be most significant with small cap firms that typically do not receive news coverage.
  • 12. Improved Liquidity Evidence Social Media Results Website visits increased 100/mth to 4,000/mth Average daily trading increase of 55% Share price increased $0.06 to $0.11 over 6 months
  • 14. Enhanced Conversation Quality IROs spend a lot of their time talking about their company on the phone with securities analysts and portfolio managers. Establishing this one-to-many medium made it a much more efficient way for us to get that information out there to the investor and analyst community. It actually enhanced the conversations that we were having on a follow-up basis because we knew that we had established a base level of understanding about a particular topic. Rob Williams, VP IR at Dell March 23, 2011
  • 15. Time Savings Before Social Media After Social Media TVI Pacific - Calls to Investor Relations / Week
  • 17. More on Q4: www.q4websystems.com Thought leadership: www.q4blog.com Contact: Darrell Heaps 1-877-426-7829 ext. 222 darrellh@q4websystems.com twitter.com/darrellheaps